In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate web-sites, to big online travel-services, e-commerce and blockchain technology startups.

Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. 

His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia.