Reaching potential clients efficiently offline | Interview with Michael McCarthy

Michael McCarthy is the founder and CEO of Inkit which is a software that helps to create and automate sending direct mail. Inkit’s SaaS solution enables companies to efficiently and intelligently communicate with their customers using printed, personalized mail. Their integrations with CRMs enable companies to send direct mail faster, more affordably, and more accurately than ever.

Michael has a background of working with investment banking. In today’s episode, we heard a lot of interesting about combining offline marketing with online marketing an bringing back the old-school way of sending out direct mail.

In this episode Michael also shared his way how they created Inkit’s brand and how they came up with the vision for it. Check it out…