Pathmonk Presents Podcast
1,066 episodes - English - Latest episode: 5 days ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
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Episodes
Merge Inbound and Outbound Marketing Efforts to Drive Success | Interview with Mikey Henninger from Accelity
October 15, 2021 10:30 - 19 minutes - 6.55 MBWhen you’re looking for support in your sales and marketing efforts your focus should be sourcing experts with experience in the same market, individuals who thrive from the same passion as your business. Accelity is an agency comprised of entrepreneurs that help start-ups and scale-ups create a sales and marketing foundation to drive success. Supplying professionals from diverse backgrounds and expertise your company will be given a suitable extension of your team. The director of growth,...
Increase Website Conversions with the Right Messaging | Interview with Zack Holland from SelectFew
October 14, 2021 10:30 - 19 minutes - 6.11 MBSo you need a marketing team to increase growth and gain access to the perfect audience. You have 2 options; Hire an agency or place your trust in freelancers. How about avoiding the inefficiencies that come with those 2 options? Stop wasting marketing budgets on shady marketing agency fees, pricey internal hires, and disappointing freelancers. You can meet in the middle with SelectFew. SelectFew is a marketing company committed to doing things differently. Their system offers you vetted f...
Increase Your Audience Reach with an Inclusive Website & Business | Interview with Rene Perkins from CityMaaS
October 13, 2021 10:30 - 24 minutes - 7.18 MBAre you missing out on a whole new audience that you forget to consider in your market research? Those with disabilities and impairments are essential to our communities and even to the potential success of our businesses. CityMaaS is on a mission to build a world of inclusivity that benefits everyone, to turn social impact into profit. Whether you operate online or offline, CityMaaS’s solutions and products offer those with disabilities the tools and information to live independently, to be...
Take Control of Your Online Buying Journey | Interview with Quirijn van der Haven from Mopinion
October 12, 2021 10:30 - 23 minutes - 6.79 MBCustomer expectations are continuously changing. The buying journey becomes more complex as the digital space becomes an increasing necessity to any business marketing. B2B buyers naturally expect to receive the same thorough customer service on a website as they do in face-to-face sales interactions. As online research dominates decision-making, the opportunity to deliver has a tremendous impact on the B2B buyer’s opinion. Feedback can be the perfect aid to setting up a successful buying ex...
The Significance of Speaking Your Audience’s Language | Interview with Irit Gillath from Pillir
October 11, 2021 10:30 - 19 minutes - 6.1 MBYou’ve got a great home. You’ve spent time and money finding a house with the perfect foundations and potential. But it’s not quite your dream home yet. Do you spend more time and money hunting for that ‘perfect’ home that might not exist? OR do you take what you have and make it the perfect home? It’s the latter for me. Now let’s put this in the context of your business. You have the product, you have a team but you could do with some modernization. With Pillir’s low-code development platfo...
Converting & Supporting Prospects in a Complex Buying Journey | Interview with Johannes Humbert from Tetrel
October 08, 2021 10:30 - 25 minutes - 8.56 MBArtificial Intelligence is a pretty popular topic. With buzzwords increasing and companies adding it to their ‘must-haves’ there is a need to understand it a bit more. More and more companies talk about integrating AI to increase automation, yet very few do, as the complex topic impacts prospects retention. Tetrel is making Artificial Intelligence easier to use for businesses. By identifying strategic use cases for Artificial Intelligence and evaluating them the team turns them into producti...
Key Steps to Build and Increase Brand Awareness | Interview with Jessica Capibaribe from KloudSpot
October 07, 2021 10:30 - 21 minutes - 7.03 MBPeople thrive on social interactions. There are studies that show that socializing is a vital ingredient to our happiness. So when the pandemic hit it’s no surprise a lot of us felt defeated and perhaps a little sadder. As we start to embrace our post-pandemic lives we’re on the hunt to build up those connections in both work and life, even if that means virtually. KloudSpot is a situational and awareness platform that uses AI to spot opportunities for a better and more connected experience ...
Purpose-Built Brands are a Lead-Generating Brands | Interview with Dennis Consorte from Consorte Marketing
October 06, 2021 10:30 - 21 minutes - 7.32 MB‘Purpose is the reason why a company or a brand exists. It is the underlying essence that makes a brand relevant and necessary to its customers.’ - Bill Theofilou. How well a brand works to solve customer’s problems, create loyalty and build connections can truly differentiate the successful from the unsuccessful. Bill isn’t alone in his thinking as our guest today, Dennis Consorte, is fueled by purpose-built brands that offer clear value. Dennis wears multiple hats as he has developed his s...
Shorten the Time to Value with a Relevant Conversion Goal | Interview with Kristian Bannister from BrightLocal
October 05, 2021 10:30 - 22 minutes - 7.9 MBShop local has been a popular term over the last few years as the population work to reduce our carbon footprint, support communities, create jobs, and drive innovation. Supporting the growth of local businesses is BrightLocal. BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local searches. The director of marketing, Kristian Bannister shared his wisdom today. They naturally drive their growth through search engines proving ...
Close the Gap between Company Logic and Customer Logic | Interview with Bryan Clayton from GreenPal
October 04, 2021 10:30 - 25 minutes - 9.33 MBIt’s a Saturday afternoon, you’ve been waiting to relax and enjoy the weekend. Yet, something just seems to be nagging you, preventing you from finishing that series. You haven’t mowed your lawn in weeks. Neighbors are questioning if anyone still lives there, children avoid it in fear of a serial killer. But you can't help but think; life is too short to cut your own grass so you take advantage of GreenPal. GreenPal is the Uber for lawn mowing based in the US. Connect with professionals arou...
Localize & Personalize Brand Authority for Different Personas | Interview with Nimia Amaya from Yooz
October 01, 2021 10:30 - 18 minutes - 5.27 MB‘Automation has become the new thing in everything’. Our guest today Nimia Amaya is right. Automation is the new trend as the SaaS industry continues to expand and innovate to help professionals save time and money; to make their job more advanced. Nimia is the senior marketing director at a company that is doing just that, Yooz. Yooz offers an account payable automation software to help professionals become more strategic in their roles and eliminate manual and repeated tasks. We’ve all got...
Challenges of Guiding an Audience from Content to Lead | Interview with Marc Uible from ThreeKit
September 30, 2021 10:30 - 23 minutes - 7.66 MBOnline shopping is the new thing, especially as the pandemic graced us with its presence. I love a good online shop; I take my time, compare prices and simply make a purchase. However, some have struggled to get on board, especially with big-ticket items. You want to see it, picture it. So to take us into the future of online buying is ThreeKit. ThreeKit has created software to help brands showcase their products in 3D, augmented reality, and virtual photography. The VP of marketing and alli...
Innovate & Increase Growth by Empowering People | Interview with Scot Keith from One Twenty Three West
September 29, 2021 10:30 - 28 minutes - 9.76 MBI’ve recently been diving into the idea of storytelling in order to connect with our audience. People connect to people and it has been a reminder to share personal experiences to broaden the connection. Brand storytelling is becoming the new-age strategy as it successfully grabs an audiences’ attention, connecting customers to the brand. Scot Keith, CEO, and founder of One Twenty Three West joined us today. He was a captivating storyteller as he unmasked the growth story of his business. On...
Are you Focused on Middle-of-Funnel Engagement? | Interview with Ross Lauder from Single Focus Talent
September 28, 2021 10:30 - 20 minutes - 6.32 MBThere are endless debates as to the importance of each stage of the sales funnel, which one should you prioritize, what needs more focus, what will win you leads? To be honest, you’ve got to prioritize them all; offering the most suitable content and optimizing each stage to match your audiences’ journey. However, we’ve noticed that many marketers get distracted by the end result and the awareness stage, forgetting to maintain the middle-of-funnel stage. Our guest today, Ross Lauder, Chief...
Support Your Brand Experience with Micro-Moments | Interview with Greg Tucker from Tucker & Company
September 27, 2021 10:30 - 20 minutes - 6.44 MBGreg Tucker, an expert in customer experiences joined us today and we were relishing in it. If it wasn’t glaringly obvious that we care deeply about customer experience and customer journey then you haven’t been concentrating. Greg, founder of Tucker & Company is helping executive teams transform customer experience and business processes to drive growth and profitability. In order to drive success, we should all be working to improve and understand the customer journey to ensure you’re of...
Refine Brand Positioning to Influence Customers’ Minds | Interview with Martin Pazzani from Activate Brain & Body
September 24, 2021 10:30 - 16 minutes - 5.54 MBAll businesses have some form of competition and what curates a successful business is a successful brand. Brand positioning allows companies to stand out from competitors. By differentiating yourself you can increase brand awareness, communicate value, and justify the pricing. Brand positioning is more essential with innovative solutions as you work to influence customers. This work to refine brand positioning is a driving force for Founder and Chairman of Activate Brain & Body, Martin Pazz...
Tackle Innovation Challenges by Building a Referral Network | Interview with Leah Houston from HPEC
September 23, 2021 10:30 - 17 minutes - 5.63 MBDoctors play an essential role in our society as they work to cure and heal patients. Even more so as the pandemic has struck the world we rely on the medical services even more. Unfortunately, there continues to be a lack of medical staff with systems in play that can delay onboarding even more. Leah Houston MD, founder of HPEC, has worked with a driving passion to combat the challenges faced in the industry. HPEC has developed a secure standards-based open-sourced technology that gives p...
3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2
September 22, 2021 10:30 - 19 minutes - 6.02 MBEveryone needs a little support every now and then. Even as marketers and sales professionals, if we don’t think so, support from solutions and teams can be a great asset to business success. Phase 2, as a sales and marketing agency, supports the industry professionals in their mission to be more efficient at what they do and generate meaningful conversations. The founder and director, Elliot Zissman, takes us through the journey of their clients and how Phase2 helps clients to build trust...
Leverage Digital Platforms to Drive Top-of-the-Funnel Awareness | Interview with Jason Hunt from Merged Media
September 21, 2021 10:30 - 21 minutes - 6.62 MBIt’s fairly obvious that we enjoy diving into growth perspective, lead generation, and customer buying journeys with our guests. But we love nothing more than diving into these topics with companies that help clients do the same thing. Merged Media is a full-service digital marketing agency that covers all angles from SEO, website design to social media. The co-founder Jason Hunt joined us today to discuss his perspective on growth and driving top-of-the-funnel awareness. Like us, the team h...
Base Website Content on Customer Conversations | Interview with Lars Lauridsen from AskCody
September 20, 2021 10:30 - 23 minutes - 7.07 MBIt is so easy to disconnect from our customers. With our online buying journeys, we often forget to have real conversations with our audience. These conversations are vital to truly understanding your buyer. Sitting down and asking customers questions and getting down to their pain points should be the foundation of your website content. Working to connect with customers and ensure their solution addresses users’ pain points is the marketing director of AskCody, Lars Lauridsen. AskCody is a ...
Harness Multiple Intent Data Sources for Quality Leads & Increased Revenue | Interview with Jaymi Onorato from Intensify
September 17, 2021 10:30 - 16 minutes - 4.95 MBWe’re so privileged to have the discussions we have on our podcast. We’re always learning and working to keep up with ever-evolving trends. One common topic that has become more popular in the industry is intent data. We have noticed that more of our guests are eager to learn and understand this upward trend. So if you’re looking for that additional information and inspiration to leverage intent data, today’s guest is perfect. Jaymi Onorato is the head of marketing at Intensify. Intensify ...
Ensure your Online Messaging is Informative & Consistent | Interview with Maygen Jacques from Code Enigma
September 16, 2021 10:30 - 18 minutes - 5.92 MBMaygen Jacques, head of marketing at Code Enigma joined us on Pathmonk Presents today. She was sure to clarify that the business was less of an enigma than we would assume. Code Enigma is an agency of Drupal experts offering development, hosting, and support services for websites and web applications. As head of marketing and like every marketer we know, Maygen is highly focused on the user experience of their audience and ensuring that all their needs and questions are met. Maygen and the...
Leverage Data to Serve Website Customers | Interview with Miika Mäkitalo from HappyOrNot
September 15, 2021 10:30 - 20 minutes - 6.17 MBLike any business you’re sure to come by unsatisfied customers, it’s a reality of this world but it’s what you do with that feedback that can make the biggest impact on your customer retention and growth. HappyOrNot helps you turn customer reactions into profitable actions. With their onsite terminals and applications, customers’ feedback is made simple. The CEO Miika Mäkitalo joined us today to discuss his views on serving customers. Their Smileys help you improve customer experience and ...
Have Targeted & Customized Website Experiences for Each Persona | Interview with Tom Shapiro from Stratabeat
September 14, 2021 10:30 - 24 minutes - 8.38 MBOne of our favorite questions to ask our guests is; ‘if there were no boundaries in technology, what is one thing you would change for your company today?’ Today Tom Shapiro gave a perfect answer ‘We would pay a lot of money to see everyone on our website’. I mean, we’re always here Tom, ready to give you those insights. Tom is the CEO of the web design and digital marketing agency, Stratabeat. The team generates powerful results for your business through the combination of science and ext...
Get Visitors through the Buying Funnel with Valuable TouchPoints | Interview with Ayush Jain from CodeGrip
September 13, 2021 10:30 - 16 minutes - 4.68 MBI’m no fan of creepy crawlies or bugs. To be honest I don’t know many people who are, unless you study them for a living. I also know bugs tend to have a bad reputation when it comes to the digital realm. CodeGrip is an automated code review platform helping businesses automate code review, find all vulnerabilities, and manage issues with priority. The best part; it’s easy to use and understand for non-tech savvy people, like me. The CEO, Ayush Jain, joined us today to discuss the growth o...
Deliver Customer Value with an Optimized Digital Experience | Interview with Kyle Burt from Acuerdo
September 10, 2021 10:30 - 18 minutes - 6.12 MBOffering a product or service supported by a traditional website is no longer enough for the modern buyer. The digital world is growing and expanding and so too are buyers’ demands and expectations. With a unique and optimized digital experience businesses can match those great expectations. These interactions will define how your customers feel about your service or product and ultimately influence their purchasing decision. Understanding the value an optimized digital experience can prov...
Position Marketing Communication in a Way That Shows Value | Interview with Don Hobdy from BridgeNet Insurance
September 09, 2021 10:30 - 23 minutes - 6.91 MBMarketing generates business and as marketers, we have the responsibility to go beyond our strategies by understanding the sales cycle and the personas, to know every journey that prospects go on before, during, and after-sales. By working to understand we can position marketing communication in a way that shows true value to our prospects. This is a taste of the discussion we had with our guest today. Don Hobdy is the Chief Marketing Officer at BridgeNet Insurance. They are an insurance tec...
Is your Buying Journey Frictionless, Clean, and Intentional? | Interview with Navid Khazra from Nakisa
September 08, 2021 10:30 - 26 minutes - 7.59 MBWe love to dive into understanding and optimizing the buying journey. We love to educate our audience about the buying journey and learn from experts in their field. Our team believed we were champions of analyzing the buying journey until we met with Navid Khazra. Navid is the Senior Director of Product Marketing at Nakisa. Nakisa offers a cloud-based business operations platform. Supporting businesses' accounting management and organizational designs allowing them to transform and see the ...
Create Brand Recognition to Penetrate Different Markets | Interview with Paul Guy from Techfynder
September 07, 2021 10:30 - 18 minutes - 5.35 MBIf anyone knows the true value of people in a business it’s our guest Paul Guy. Paul is the marketing and communications director at Techfynder. Techfynder is equally all about people as a dedicated platform that allows companies to directly source and hire talented professionals globally. Going beyond, Paul is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way. He’s always thinking about people! Although it may seem obvious tha...
Do you Have Enough Visibility on the Dynamics of Buying? | Interview with Hugh Macfarlane from Align.Me
September 06, 2021 10:30 - 23 minutes - 7.98 MBOur guest today addressed a concerning idea that is circulating in the marketing and sales world today: The buying journey is dead. CEO and founder of Align.Me, Hugh Macfarlane strongly disagrees and frankly, so do we. The inherent stages of a buying journey still exist but it is the buying psyche and dynamics of buying that are changing. Consumers are demanding higher quality user experiences that you can create. By having intent in your conversion goals and logically influencing the buying...
The Importance of Customer Education in the Buying Journey | Interview with Jonathan Harrop from AdColony
September 03, 2021 10:30 - 22 minutes - 6.16 MBA powerful way to influence a prospect during their buying journey is through education. Businesses have begun to incorporate education-based marketing as a core strategy to influence their buyers. Hands-on knowledge and technical benefits are provided to a buyer way before they become a customer to empower their purchasing choice. Jonathan Harrop, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education to increase conversions. Almost exactly on ...
Analyze Website Visitor Interactions to Make Impactful Changes | Interview with Ben and Joshua Somerville from Farsiight
September 02, 2021 10:30 - 20 minutes - 6.43 MB“Everyone knows of course that only customers create value. You can create all the products in the world, you can have all the inventory in the world, but if you don’t have a customer, you don’t have a business.” Customers have the power to influence the rise or fall of a business and those who put customers first can often relish in success. Ben and Joshua Somerville, founders of Farsiight, do just that. Farsiight is a paid acquisition agency specializing in performance marketing and cre...
Find the Sweet Spot between Client’s Pain Points and Your Story | Interview with Gijsbregt Vijn from Lemon Scented Tea
September 01, 2021 10:30 - 20 minutes - 6.32 MBIt’s a cold day and you’re ready to relax and get cozy. You need some tea. Specifically, lemon-scented tea. It’s fresh, satisfying, and the perfect experience. Now you’re sitting in your office eager to expose your brand and generate audience communication. You’re feeling a bit stressed. You know what you need, Lemon Scented Tea. Not the tea this time but the successful and innovative creative ads agency. This agency compares building strong brands and creating great communication with the a...
Increase Conversions with an Interactive Website | Interview with Anthony Stevens from 6Clicks
August 31, 2021 10:30 - 21 minutes - 6.43 MBAn interactive website encourages a more personalized experience for your users. As we want to retain our visitors’ attention and keep them on our website we need to give them a reason to do that. Anthony Stevens, Founder, and CEO of 6Clicks keeps this in mind by working to ensure their website goes beyond being just a brochure. By continuing to streamline Calls to Action, such as ‘free demos’ and ‘support’, 6Clicks aims to increase conversions. 6Clicks is a software as a service platform de...
3 Key Steps to Successful Outbound Marketing | Interview with Jake Jorgovan from Lead Cookie & Content Allies
August 30, 2021 10:30 - 25 minutes - 8.84 MBWe welcome serial entrepreneur and leadership, sales, and marketing connoisseur Jake Jorgovan. Jake joined us to discuss his journey with two of his successful companies, Lead Cookie, and Content Allies. Lead Cookie is a B2B lead generation agency helping to generate qualified sales opportunities. Content Allies help companies build revenue-generating podcasts. So really, he just does everything we love. Jake dives into the behind-the-scenes of his growing businesses well giving us access ...
Clearly Articulate Your Story on Resonating Landing Pages | Interview with Simon Hjorth from OneAffiniti
August 27, 2021 10:30 - 20 minutes - 6.12 MBMaking brands memorable is becoming more challenging as users want to be quickly impressed in the fast-paced digital world. Naturally, we revert to statistics and life-changing features that can be simply boring or overwhelming. Storytelling is becoming a more impactful way to maintain your visitors’ interest and ultimately promote memorability. Simon Hjorth, COO of OneAffiniti is working to clearly articulate their story on resonating landing pages. OneAffiniti offers a service-enabled tech...
Are you Appropriately Qualifying Your Prospects? | Interview with Laura Meyer from Envision Horizons
August 26, 2021 10:30 - 16 minutes - 5.6 MBClosing sales and onboarding new clients are often viewed as the most important steps in any sales cycle. However, capturing a visitor, the right visitor during the awareness stage is equally vital to an overall successful closing deal. Connecting with and qualifying your prospects for your service allows for success and a more streamlined process in securing business. Envision Horizons has done just that. Laura Meyer, the CEO, and founder joined us today. Envision Horizons is a leading eCom...
Empower Prospective and Current Clients on Your Website | Interview with Kate Shippey from FSET
August 25, 2021 10:30 - 24 minutes - 7.29 MB‘Customer service shouldn’t just be a department; it should be the entire company’. Kate Shippey, director of marketing and customer success at FSET, embraces this quotation in its entirety. FSET is a leading managed service provider offering a wide range of IT Solutions, Services and Support. With their catered solutions customers are empowered to bridge gaps in their business and focus on success. Kate takes this further by focusing on the website user experience with the goal to empower p...
Direct Visitors to a Key Action on a Simple Landing Page | Interview with Bant Breen from Qnary
August 24, 2021 10:30 - 18 minutes - 5.65 MB‘Individuals have to become more educated and involved in their online presence if we want to have a truly dynamic, democratic, and value-adding online world’ Well I am not sure if I need to say much more but I should introduce the spokesperson of those wise words. Bant Breen from Qnary joined us today with insights into the online world of reputation. Qnary offers executive reputation growth and talent branding solutions. As the founder and chairman, Bant is just as focused on the compan...
Prioritize Customer Success & Nurturing in a Niche Business | Interview with Amgad Nurein from Cross ALM
August 23, 2021 10:30 - 16 minutes - 5.35 MBFinding and leveraging a gap in a specific market can be risky but equally rewarding as a business model. Cross ALM did just that as they bridge the gap between your IT processes and accompany you through the entire application lifecycle management. They have developed connector solutions that have transformed the space. They continue to innovate and design tailor-made solutions to optimally support your processes. I will stop pretending like I know what I am talking about as I introduce the...
For Increased Awareness Build Content around Keyword Research | Interview with Will Haire from BellaVix
August 20, 2021 10:30 - 26 minutes - 7.72 MBYou have your wish lists, birthday lists, shopping lists, and holiday gift lists. Ready to tick some of the items off and you find yourself on Amazon. It is one of the largest marketplaces in the world. We know it, we use it and we sell on it. Amazon is its own ecosystem, with its own rules and best practices. With more demand to sell on the platform, there is a need for support. BellaVix is a full-service Amazon Agency that helps brands to establish a leading presence on the world’s largest...
Remaining Relevant to Prospects that are in a Longer Buying Journey | Interview with Tom Britton from Syndicate Room
August 19, 2021 10:30 - 22 minutes - 6.89 MBAim big and enjoy the ride! Syndicate Room, founded in 2013 helps you to invest in start-ups to become a part of their growth journey and get a return on your investment. They are a venture capital fund that uses data and diversification to maximise return potential. They let the data do the talking. The co-founder, Tom Britton joined us today to discuss the niche clientele and their growth channels. With a niche service, education is at the forefront of their content and marketing. As peopl...
The Challenge of Creating Intelligible & Value-Messaging Content | Interview with Alex Belding from WebriQ
August 18, 2021 10:30 - 27 minutes - 8.18 MBRevolutionizing the way websites are developed, designed, and optimized is Alex Belding. Alex is the co-founder and mad growth officer at WebriQ. Let’s just say these guys aren’t a big fan of WordPress, as I awkwardly time this on that exact platform. They are here to embrace the phrase ‘website as a service’, helping customers go beyond what a website can achieve. Engage, rank, and convert! On a mission to change the way businesses approach their websites, Alex is focusing on educating pros...
Interact & Build Communities around Your Buying Personas | Interview with Antonio Cotroneo from OmniSci
August 17, 2021 10:30 - 16 minutes - 5.83 MBBig data can be pretty overwhelming, hard to structure and visualize. Beyond this, the point of using data is to understand and generate useful and actionable insights. The OmniSci Converged Analytics Platform lets you scale your data and expand your use cases. I still find this all a little mind-boggling but if it looks pretty, I’m in. This platform is here to assist us, basic humans, to get faster, deeper insights and make more data-driven decisions. The Director of Technical Content Str...
Represent & Share Your Company Expertise in Actionable Ways | Interview with Gregg Witt from Engage Youth Co.
August 16, 2021 10:30 - 29 minutes - 8.67 MBThe youth, although an overused phrase, are seen as the ‘future of today’. They are pioneers in fashion, technology, education, and culture. Simply put, the youth market should not be neglected in your marketing efforts. With technology and digital reach at their fingertips, they can so much influence with family and friends that surround them. Those investing in this audience will see youth consumers grow into loyal adult spenders. Engage Youth Co. is an independent marketing agency that a...
Building Visitors’ Trust to Boost & Encourage Ecommerce Sales | Interview with Matteo Franceschetti from Eight Sleep
August 13, 2021 10:30 - 12 minutes - 3.8 MBSleep is a part of being human. It is essential to our wellbeing, yet some seem to attribute less attention to it in the same way we dedicate time to diets, exercise, and watching TV. EightSleep has combined technology with sleep to enhance our everyday performance. With temperature control, health tracking, and wakeup technology EightSleep is getting their customers more sleep fit. Matteo Franceschetti, co-founder and CEO is passionate about helping people get high-quality sleep, giving p...
Are You Offering Your Users a Personalized Experience? | Interview with Margaret Henney from Covideo
August 12, 2021 10:30 - 16 minutes - 5.34 MBI think we can all agree that face-to-face sales offer us more opportunities to connect with a prospect and understand their behavior in order to encourage a conversion. B2B buyers naturally expect to receive the same thorough customer service in the digital space as they do in face-to-face sales interactions. With the expectation of a quality experience, businesses need to cater to these digital buyers with services that educate, guide and understand the buyer’s needs. Covideo offers a un...
Position Your Brand to Craft High-Converting Copy | Interview with David Smyth from Complish
August 11, 2021 10:30 - 14 minutes - 4.8 MBPicture it: You wake up on Monday morning eager to be productive and start the day. You check your diary and a daunting number of video calls are scheduled. When do you have time to actually work? How do you maintain the energy to be communicative throughout the meetings? The new-age fatigue of video calls has descended upon us in a time of a dominating virtual world. Complish has landed on this remote world to accomplish more than real-time communication by providing teams with an asynchron...
The 5 E’s of a Successful & Memorable Web Design | Interview with Dennis Boone from HandsFree Health
August 10, 2021 10:30 - 17 minutes - 4.9 MBI often take time in my day to reflect on a few key things I am grateful for. I recently can’t help but be grateful for my health every day, especially during the pandemic. Just like me, HandsFree Health has got wellness and wellbeing on the brain. They have created a voice-enabled virtual health assistant, called WellBe. With this private and sophisticated platform, users can set medication reminders, track blood pressure, keep in contact with caregivers, access vital information, and even ...
The Balance between a Seamless Website & Playful Copy | Interview with Jason Berkowitz from Break The Web
August 09, 2021 10:30 - 18 minutes - 6.31 MBSEO, SEO, SEO. We hear it all the time, we know we should do it. Social media, paid advertising and various other channels do generate traffic, but the majority of online traffic is driven by search engines. Yet, it may not be such a simple solution to some, perhaps a little overwhelming and daunting. Break the Web are a digital marketing agency that helps businesses get seen and break the web while doing it. Demystifying organic growth and helping you crack the code to meaningful and measur...