Pathmonk Presents Podcast artwork

Pathmonk Presents Podcast

1,049 episodes - English - Latest episode: 9 days ago - ★★★★★ - 4 ratings

Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...

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Episodes

How to Engage with a Prospect before the Sales Cycle | Interview with Steve Groom from Vissensa

May 06, 2021 13:30 - 25 minutes - 7.67 MB

Mankind, as Neil Armstrong wisely stated, continues to take giant leaps into the future. New solutions and technology are continuously catapulting us towards upgrading both our business and daily lives. The cloud is currently a dominating solution for our storage and IT needs. Although these innovations are our future and compelling they can be equally overwhelming. Vissensa is a provider of IT and cloud services that support business growth and efficiency. Their experts operate as trusted a...

Exhibit Case Studies to Develop Trust in the Consideration Stage | Interview with Cristiano Winckler from Somebody Digital

May 05, 2021 13:30 - 17 minutes - 5.22 MB

The value of spending resources on marketing is to expand your business with leading clients that equate to a return on your investment and a rewarding profit. This environment is dominated by pressures and challenges as marketers navigate the digital space to increase sales and continue to generate leads. Somebody Digital is a performance-focused digital marketing agency. They help their clients achieve their goals through a data-driven, results-based methodology. Cristiano Winckler, the ...

Speak the Language of your Customer for Clear Communication | Interview with Michaela Underdahl from Nimble

May 04, 2021 13:30 - 16 minutes - 5.4 MB

Customers are the reason for any business's success. Both retaining and gaining those valuable clients comes down to communication. Managing contacts in a simple, versatile, and coherent way can only improve those communication gaps. Nimble is a smart, simple CRM that creates auto-enriched contact profiles from anywhere on the web. Nimble Prospector browser extension will deliver actionable contact information. As its name perfectly describes it is a nimble tool suitable for a variety of ind...

Streamline Visitor Navigation to Optimize the Buyer Journey | Interview with Barbara Wichmann from Artemia

May 03, 2021 13:30 - 21 minutes - 7.19 MB

Pathmonk presents actively aims to provide real stories with sales and marketing techniques that we hope to inspire you and increase your knowledge with the best innovations. Artemia is perfectly suited for our show as full-service strategic communications and digital marketing agency with a focus on innovative solutions. As they strive for excellence as your counsel and consultant, Artemia is there to optimize your performance and growth. We spoke to the CEO, Barbara Wichmann, and delved in...

Offer a Transparent Funnel that is Effortless and Brief | Interview with Kimberly Gandy from Play it Health

April 30, 2021 13:30 - 17 minutes - 5.85 MB

More than ever our health is a priority. As we collectively work to navigate this pandemic we have adjusted our everyday activities. Going to the doctor for a simple check-up, no longer seems so straightforward. Play it Health is a digital health company that provides a virtual- care experience. Their remote patient monitoring solution can be integrated into a host of practice environments. With dependable revenue and continuity of care in changing times, the result is happy patients and hap...

Qualify Leads Rapidly by Leveraging Tools and Data | Interview with Adam Epstein from Boosted Commerce

April 29, 2021 13:30 - 17 minutes - 5.69 MB

There has been a rapid increase in the eCommerce space as we turn to our digital platforms to satisfy our retail needs and avoid crowds in an attempt to battle the pandemic. The rise in Amazon purchases has been exponential but so too has the rise in the daily creation of Amazon businesses. However, this new level of entrepreneurship requires great patience and effort. As many have been successful in their growth they are eager to take the next step and reap a well-deserved award. Boosted ...

Propel Diversified Prospects through the Funnel with Meaningful Content | Interview with Brandee Sanders from Modal

April 28, 2021 13:30 - 29 minutes - 8.87 MB

Purchasing a car can be a pressured, stressful, exciting, and rewarding experience. It comes with in-depth comparisons, budget checks, safety concerns, and pragmatic pressures. As digital transformation is ever-growing, specifically in the current climate, it can be daunting. However, in car-buying eCommerce, there is an expanding opportunity to offer high-end customer service that is seamless and beneficial to both the dealers and end-users. Modal is the premier automotive eCommerce solutio...

Integrate AI to Deliver Fitting Micro-Experiences | Interview with Mark DiMassimo from Digo Brands

April 27, 2021 13:30 - 23 minutes - 7.46 MB

People are what make our businesses grow and develop. As we are all continuing to work on developing our best selves and working to create healthy life-changing habits we are often on the hunt for that winning brand or solution. Digo Brands is a behavior change marketing agency that has the simple mission of building the leading brands of today. With memberships, subscriptions, and habit-forming, the advertising and marketing for behavior change are different. The team at Digo Brands is ther...

Put Resources & Tools behind a Programmatic Marketing Endeavor | Interview with Lou Hughes from Moving Minds

April 26, 2021 13:30 - 35 minutes - 10.8 MB

With any business continuously looking at their growth channels it is often easier said than done. Theorizing, debating, and discussing simply aren’t enough when trying to expose your brand. How does getting to market faster and smarter sound? Naturally, it sounds like the ultimate goal. Not only does Moving Minds get you there but they have introduced growth as a managed service by building fractional teams on demand. Growth as a service is the innovative solution to bringing those theories...

Leveraging Social Media Communities as a Client Acquisition Channel | Interview with Oksana Sokolovsky and Rohit Mahajan from PerformLive

April 23, 2021 13:30 - 16 minutes - 5.46 MB

Passions are what fuel us. They get us out of bed every day with the excitement and energy to embrace what’s ahead while spending our time enjoying the things we love. I think for many, our ambition is to monetize those passions. PerfromLive is a live-streaming platform where your passion meets commerce. Their system promotes loyal and satisfied paying customers with an interactive live experience. We spoke to Oksana Sokolovsky and Rohit Mahajan who are the founders of this new and innovativ...

Are Your Micro-Moments Appropriate and Functional? | Interview with Tom Lynam from Arkivum

April 22, 2021 13:30 - 18 minutes - 5.73 MB

How many of us have USB sticks or external hard drives lying around the house? Do you even remember what is stored there? How valuable is the data you are storing? With technology developing quickly we have to consider if those valuable documents can withstand the test of time. Arkivum preserves those digital assets and ensures that they are secure, accessible, and compliant for your future self. With their automated solution, Arkivum guarantees long-term integrity and usability. We spoke to...

Optimize the Online User Experience with Effective Sales & Marketing Communication | Interview with Lauren Jones from Appit Ventures

April 21, 2021 13:30 - 15 minutes - 5.09 MB

There are various solutions to enhance our business and promote streamlined and structured growth. However, businesses may require more flexibility and tailoring of that solution. Appit Ventures delivers custom-built software development that encourages businesses to thrive. As they can offer a wide range of development with a versatile team and are industry agnostic, there is no doubt they can help you scale and grow. We spoke to the marketing director, Lauren Jones, who provided behind-the...

Direct Multi-Channels to a Transparent & Optimized Website | Interview with AJ Wilcox from B2Linked

April 20, 2021 13:30 - 14 minutes - 5.34 MB

Landing your perfect customer that ticks all the boxes is a dream many business owners have. If you are not having this dream are you really aiming towards a successful business? To capture those high-quality leads and do this at scale, advertising is always a go-to solution. Exposing your business and getting the word out there can only be beneficial but is it targeting the right personas? With LinkedIn ads, there is the power to access that ultimate buyer persona and generate those leads. ...

Produce Diversified Experiences to Attract the Precise Persona | Interview with Mark Kapczynski from Gooten

April 19, 2021 13:30 - 19 minutes - 5.98 MB

Giving and receiving gifts is an important and valuable part of any human interaction. An opportunity to share and strengthen bonds can provide great psychological gains. A new trend in the market is personalized gifts with unique images printed on various day-to-day items. From blankets to cushions to mugs to simple framed images, they are taking over our birthdays and Christmases. To get these one-of-kind items those designers and businesses require reliable and high-end manufacturers who ...

Adapting Your Website Encourages Business Survival | Interview with Jayson Webb from Telsa Media

April 16, 2021 13:30 - 22 minutes - 6.98 MB

As Charles Darwin says and as our guest likes to quote to his valuable clients: ‘It is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change’. It was insightful to hear from Jayson Webb the Sales Director and founder at Telsa Media. Telsa Media is a highly rated digital marketing agency with experts that are ready to share their knowledge on the digital world. Working with you to grow and expand lead generation there is often room to...

Construct an Interactive Website to Exhibit Your Product | Interview with Henrik Fabrin from BotXO

April 15, 2021 13:30 - 21 minutes - 6.27 MB

Digital Communication continues to expand and the current pandemic has been sure to bring light to its necessity in our daily online activities. From shopping online to buying a service to product recommendation to customer support there is a high demand for it. For the new generations simply making a phone call is not the first option, never mind the challenge of language barriers. BotXO is an AI chatbot builder and platform that helps business owners automate the process and website visito...

Amplify Relatable Content to Gain Ideal Website Traffic | Interview with Markellos Diorinos from Bryq

April 14, 2021 13:30 - 20 minutes - 6.89 MB

When discussing the experience that people had at various careers points the common theme of enjoyment or success was the team. Creating a culture that works together while equally enjoying that time can be a powerful form of accomplishment for both the individuals and the success of a business. Speaking to Markellos Diorinos, the CEO and co-founder of Bryq, we couldn’t help but agree that so many highlights of significant working experiences were the team. Bryq is a modern talent intellig...

Integrate Personalized Paths into Your Website Marketing Funnel | Interview with Joel Goobich and Ralph Pahlmeyer from Vestorly

April 13, 2021 13:30 - 24 minutes - 7.57 MB

There is no denying that the amount of content occupying the digital space is innumerable. To filter through content and find items that suit you or your business flawlessly seems impossible. Perhaps not quite, as content is forever expanding so too is our technology. With Vestorly you can discover, filter, and personalize content with their AI-driven content management engine. By leveraging machine learning this innovative engine can deliver personalized and relatable content. It is an am...

Highlighting Pros & Cons of Chatbot Integrations | Interview with Dirk Driessen from Getnoticed

April 12, 2021 13:30 - 16 minutes - 5.2 MB

A well-developed and suitable team can be vital to the success of a business; a team with the correct candidates can contribute a great deal to the growth of a company. However, finding the perfect fit can be challenging, time-consuming, and frustrating. Getnoticed are online recruitment professionals that are there to provide two vital elements to the process; reach and conversion. With a goal to create the perfect touchpoints, there is the added benefit of website development to allow that...

Be Thoughtful & Selective with Customer Personas | Interview with Steve Richard from ExecVision

April 09, 2021 13:30 - 19 minutes - 6.41 MB

Communication is a powerful and essential tool for any business conversation. It is an essential element to winning sales and nurturing relationships. But do you know what those conversations are? Are your sales representatives hitting the right touchpoints? With the conversation intelligence platform from ExecVision, you can unlock valuable conversation insights to drive better decision-making and improve performance. As Pathmonk works to analyze buyer-persona behavior and increase conver...

Influencers as a Component of a B2B Marketing Funnel | Interview with Lee Mills from Pixly

April 08, 2021 13:30 - 16 minutes - 5.5 MB

‘The best thing about a picture is that it never changes’ We capture images to secure memories, to hold a moment still. There are some who are not only capturing life’s memories but for documentation and data collection too, in some of the world’s hardest-working industries. Pixly is a mobile and desktop tool for collaboration and documentation of on-site visual media. With the ambition to save architects, engineers, and construction teams’ time, Pixly uses artificial intelligence and easy-t...

Different Marketing Personas Have Diverging Rhythms to Sales | Interview with Teresa Rule from RNT Professional Services

April 07, 2021 13:30 - 18 minutes - 5.87 MB

It is one thing to consider your physical safety in your surroundings but it is a whole other aspect when considering your cybersecurity. As many sectors and industries have spent time and money securing their valuable information onsite, we have to examine the security from our home offices, homeschooling systems, and even our smart devices. RNT Professional Services is a cybersecurity firm with expertise in both small and large business security compliance. We spoke to the president of the...

Convert Leads with Personalized Engagement | Interview with Slava Khristich from Tateeda

April 06, 2021 13:30 - 12 minutes - 3.58 MB

When scaling a business or working towards pressured deadlines there is no doubt that challenges and cross-roads are faced. Sometimes, the solution may be clearer than we think. Perhaps we need to look towards the future and consider automation processes and software’s to assist in our challenges. Tateeda helps businesses transform with highly qualified experts as they deliver innovative customized software solutions. With such a niche market and specific technology, we were eager to hear fr...

Increase Conversions with Direct Education | Interview with Betsy Ehrenberg from Legacy Concierge

April 05, 2021 13:30 - 18 minutes - 5.9 MB

‘Nothing is certain but death and taxes.’ We know it, we don’t like it and we certainly don’t talk about it enough. Death is a reality we have to acknowledge but before I turn you off from reading, think about it and recognize that it is never too early to plan for life’s uncertainties, even more so in this current climate. As our digital world expands one has to consider what we leave behind in both the physical and digital world. Legacy Concierge works to secure both your digital assets an...

Utilize Data to Identify Traffic with High-Buying Intent | Interview with Ben Martinez from Ramp Talent

April 02, 2021 13:30 - 18 minutes - 5.7 MB

A great team is made up of great individuals. In order to find the ideal candidate, it can take time, money, and effort. Yet, it is always worth that push when you have discovered the ultimate talent and developed your super-team. We spoke to a founder who is well versed in this topic. Ben Martinez is the founder of Ramp Talent that specializes in recruiting and HR for start-ups and tech companies in a high-growth phase. As it states in their name they are there to ramp up the process and st...

Are you Layering your Website with Powerful Materials? | Interview with Mike Saraswat from Ekstasy

April 01, 2021 13:30 - 27 minutes - 7.6 MB

'Once you become fearless life becomes limitless.' To push the boundaries, break the limits, and take the jump, could possibly be the most rewarding and transformative experience. To push your business to those limits and give you the ultimate advertising high is the creative advertising energy Ekstasy. They are there to deliver global brand awareness and cut through the noise of the media world by being fearless. The CEO, Mike Saraswat openly shared their strategies for lead generation and ...

Reach Current Buyer Personas with Personalized Messaging & Content | Interview with Patrick Ward from Rootstrap

March 31, 2021 13:30 - 28 minutes - 8.64 MB

We are at the height of the digital age, yet some are not all aboard that train. As you reach vital growing stages within your businesses or beginning a remolding of your processes, perhaps it is time to buy that ticket to digital transformation. Rootstrap helps companies to scale people, processes, and products. From web development, app building, staff augmentation to UX/UI design they will cover all angles of digital growth. We appreciated hearing from Patrick Ward who heads up marketing....

Integrate Intentional Paths into Your Conversion Funnel | Interview with Calvin Corelli from Simplero

March 30, 2021 13:30 - 24 minutes - 8.61 MB

‘Education is the most powerful weapon which you can use to change the world’. It is a wonderful part of life, to share and grow together. The opportunity to learn from each other and educate can be so enriching in a chaotic world. Calvin Corelli, found true happiness and purpose in the opportunity to integrate spirituality with entrepreneurship. As he went on his own journey to discover his purpose, he created Simplero. It is a Software that provides all the tools you need to build and grow...

Streamline the Buying Experience & Augment Trust | Interview with Daren Klum from Secured2

March 29, 2021 13:30 - 28 minutes - 9.21 MB

As we continue to venture higher and higher in the digital age, literally to the cloud, one has to consider their security. As technology grows and genius minds expand we have to protect our data. Secured2 has taken the step to note the risks of encrypted systems as quantum computing grows in threat. They are the first to have developed, vetted, and proven commercially available quantum-safe security. Personally, these phrases and the simple word ‘quantum’ are overwhelming, however, we have ...

Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr

March 26, 2021 14:30 - 29 minutes - 9.67 MB

Imagine you’re working in Antarctica, a remote and isolated destination. There is limited signal and limited forms of communication. How do you make contact? How do you maintain and collect your data in an efficient and simple way? So many questions, yet with an obvious answer; Obzervr. Obzervr is your personal digital assistant for every frontline field worker in any environment. Obzervr unifies all the aspects of fieldwork into one easy-to-use mobile application in order to streamline work...

Expand and Engage with Novel Marketing Initiatives | Interview with Alan Holland from Keelvar

March 25, 2021 14:30 - 20 minutes - 6.06 MB

When you are a disrupter in an industry, working to break boundaries with new technologies you have to ask; do your marketing initiatives coincide with your mission? Having designed and created transformative technology it can be powerful to ensure your marketing strategies are equally novel. Keelvar are the leaders in sourcing automation for procurement. To assist you in scaling and negotiating, Keelvar combines AI-powered sourcing automation with modern sourcing optimization. We spoke to A...

Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam

March 24, 2021 14:30 - 21 minutes - 7.05 MB

Have you been blessed with an ingenious idea that you feel confident enough to pursue? Are you inspired to bring something unique and exciting to this world? Are you ready to take the next step in your journey of growth? One thing may be stopping you; what’s the next step? LaunchTeam are the experts in driving growth and launching your projects. Their team is inspired by the core of their clients and what drives them. With a tailored and unique platform that is adaptable to any workflow an...

Offer Divergent Landing Pages for Unique Sectors | Interview with Colin Hewitt from Float

March 23, 2021 14:30 - 16 minutes - 5.13 MB

‘Money, money, money’, those infamous ABBA words are hard not to sing. Money, cash, bills, paper, change, the list of synonyms, and colloquialisms are endless. That is probably owing to the fact that it dominates our businesses and our lives. It is a necessary part of building a company; forecasting budgets and expenses is all a part of the growth. To effortlessly understand your numbers and gain real-time data insights, turn those dollar bill eyes to Float. Float is an award-winning cash fl...

Acquire High-Quality Leads with Open-Source Assets | Interview with James Avery from Kevel

March 22, 2021 14:30 - 20 minutes - 6.05 MB

Perhaps some of us find adverts infuriating, as they pop up on our YouTube videos, in our post boxes, and on our televisions.  However, there is a reason they have existed for so long; they work. Advertising influences decisions, strengthens brands, and builds trust. As the digital world continues to expand, there are infamous tools to create your online advertising. Yet, they may not allow for the most control or flexibility in their design. Kevel provides an open tool with ad-serving APIs,...

Be Omnipresent and Persistent in Order to Succeed | Interview with Drayton Bird from Drayton Bird Associates

March 19, 2021 14:30 - 27 minutes - 7.74 MB

As a marketer or advertiser, just stop what you’re doing, sit down and listen. I don’t intend to tell anyone what to do, however, you won’t regret this single demand. Do you copy corporal? ‘Think about marketing like you’re in a war. Do you have a weapon no-one else has?’ This is one of the many inspirational and insightful excerpts you’ll hear from Drayton Bird, a marketing expert, and public speaker. Drayton Bird Associates is an agency that will sell anything you care about and in any for...

Continuously Increase Conversions with the Right Insights | Interview with Eric Cunningham from PAAS Advisors

March 18, 2021 14:30 - 19 minutes - 6.22 MB

Saving money is no doubt a smart choice, specifically in these trying and unpredictable times. However, it is an even more pressing issue in order to run a business smartly and efficiently. Perhaps you need to consider your technical spending? How do you know you are receiving the optimal price and how do you gain access to that data? PAAS Advisors will provide you with the data, expertise, and platform to benchmark your technology proposals. If that wasn’t enticing enough, they are willing ...

3 Pillars to the Ultimate Conversion Funnel | Interview with Greg Allum from Fuzzy

March 17, 2021 14:30 - 24 minutes - 7.15 MB

A common question to ask in order to really get to know the core of someone, is: ‘Are you a cat or dog person?’. In the case of Fuzzy, the pet parent company, it doesn’t matter, as they will befriend you no matter the answer. Owning pets is a wonderful and fulfilling part of life, yet it comes with great responsibility and care. To help you in this journey is Fuzzy; there to offer advice and empower pet owners in order to enrich those precious animals’ lives. We spoke to Greg Allum, heading ...

Is your website fast-paced, convenient, and simple? | Interview with Curtis Boyd from Objection.co

March 16, 2021 14:30 - 16 minutes - 5.55 MB

When you’re scanning the internet, looking for your new purchase you cannot avoid the reviews. When your finger is triggering over the 'proceed to cart' button and you see that one bad review, your swayed and influenced on that final purchase decision. Reviews are a reality of any business and they are undeniably helpful in motivating further purchases, however, some of those bad reviews are not always warranted or true, yet they are impacting your business. Objection.co is here to regulate ...

Educating Users to Increase Retention on a Website | Interview with Seth Wiener from Amigodata

March 15, 2021 14:30 - 21 minutes - 7.01 MB

The world is fighting the most demanding and toughest battle it has ever witnessed: global warming and climate change. As we face the peak of the challenge, more than ever people are getting involved to fight and educate themselves. Pathmonk received notable incite while talking to Seth Weiner, CEO of Amigodata. They are working to bring awareness to the amount of green-house gases data centers contribute to our environment. With hardware and software-agnostic tools, Amigodata helps reduce t...

Do You Have Enough Resources to Guide Prospective Clients? | Interview with David Wolfe from Inguo

March 12, 2021 14:30 - 18 minutes - 5.68 MB

In order to grow and learn from mistakes and experiences, we need data. In data analytics there is a constant need for examination and investigation in order to answer the ‘whys’, to ultimately drive a business to function at its best. Inguo offers automated causation analysis, driving cutting-edge technology. Providing AI-driven discovery through a cloud-based interface. This technology is standing out amongst the rest with efficient automation and mix data types. For those that have such e...

Have Set Criteria to Qualify High-Quality Leads | Interview with Sophia Story from 3SidedCube

March 11, 2021 14:30 - 19 minutes - 6 MB

Chatting to Sophia Story, the co-founder of 3SidedCube, we couldn’t help but picture a ball of passion, perhaps we should say; a cube of passion. Sophia is filled with light and energy as she discusses the expansion of 3SidedCube. They are an app development and digital product company, and that’s it….Well, not quite, in fact, they are so much more and they do so much more. 3SidedCube develops technology for change and their single goal when creating a project is that it must bring a positiv...

Is your Website a Conversion Engine for Digital Marketing? | Interview with Mike Seidle from WorkHere

March 10, 2021 14:30 - 17 minutes - 16 MB

At Pathmonk we engage a lot of our time in the idea and advantages of artificial intelligence, always looking towards the future. With robots knocking on our doors we can’t eradicate the power a human being still has and people are not quite ready to let the robots into their home or business yet and let them take over. WorkHere is all about human beings, helping companies put people back into recruitment. With large sums of money and time spent on recruiting, WorkHere aims to have potential...

Go Beyond the Landing Page to Build Open Funnels | Interview with Paul Sullivan from Bias Digital

March 09, 2021 14:30 - 18 minutes - 5.64 MB

Marketing and sales are a necessity when it comes to expanding and growing your business. Engaging with customers and the creative elements of the job are often exciting. However, we have to admit there are some repetitive and mundane tasks that just need to get done, whether we’re excited about it or not. Bias Digital is an agency that focuses on marketing automation and innovation.  With the goal to decrease some of those tasks with the right technology, they problem-solve for you. It is a...

Be Consistently Visible to the Right Customers | Interview with Dean Seddon from Maverrik

March 08, 2021 14:30 - 20 minutes - 5.92 MB

There is always the willingness to grow your business, expand and increase revenue, yet the idea is not always fulfilled. With limited resources, from budget to time, the dream may feel too hard to reach. Perhaps, Maverrik is your fairy godmother, waiting in anticipation to sprinkle some magic and get you your prince charming, excuse me, get you more customers. No matter what ugly stepsister is in your way they aim to achieve your goals no matter the parameters. Dean Seddon, the founder, p...

Employ Artificial Intelligence to Automate Client Acquisition | Interview with Daniel Sloan from FutureTech

March 05, 2021 14:30 - 24 minutes - 8.19 MB

Imagine the future, what do you see? Flying cars? Robots? We appear to be getting closer and closer to the idea of robots functioning in our everyday lives. With a rapid increase in artificial intelligence as an inherent part of our business operations, some of us may need more support and encouragement to acknowledge the advantages. FutureTech, what an appropriate name, is a software company that promotes digital transformation. Combining blockchain technology and artificial intelligence th...

Leverage and Encourage User Feedback to Offer the Best Value | Interview with Indre Kaikare from JobRely

March 04, 2021 14:30 - 15 minutes - 4.85 MB

A common phrase heard with the rapid speed technology is growing is; get with the times. As we adapt and embrace the modern ways within our businesses, perhaps we didn’t realize that traditional recruitment is no longer feasible. JobRely recognized this and they have jumped quickly ahead to providing a tool and services in order to offer established startups with employees, investors, and clients. Indre Kaikare has been very involved in hiring-manager and recruiter roles, noticing that there...

The Power of a Website Functioning as a Representation of Yourself | Interview with Cheryl Contee from Do Big Things

March 02, 2021 14:30 - 19 minutes - 17.6 MB

While talking to Cheryl you can’t help but smile as she exudes a full passion for her company and her team. Cheryl wants to and is doing big things. As the founder of, an appropriately named company, Do Big Things, Cheryl is determined that her team offers experienced advice for non-profit campaigns. The team is completed with perfect diversity and is powerfully lead by women. Cheryl has reaped not only business- rewards but life-rewards by working with people she respects and people that fu...

Align and Adjust Marketing Material to the Customer’s Persona| Interview with Lindsey Nelson from Huckabuy

March 01, 2021 15:36 - 18 minutes - 17.2 MB

If anyone loves a streamlined and optimized website it would be us at Pathmonk. We’re almost convinced that no one uses the word ‘optimization’ and its’ variants as much as we do. However, we may have met our match in Huckabuy. Huckabuy offers a software approach to your SEO challenges. With the goal to improve search results, drive more organic traffic, and ultimately increase the speed of your website. We spoke to Lindsey Nelson, the content creator, who is naturally focused on the content...

Engage at the Initial Touchpoint with Simplified & Detailed Brand Messaging | Interview with Law Smith from NES Health

March 01, 2021 14:30 - 22 minutes - 6.87 MB

In the current climate that the world is facing, we are battling a unique challenge and we ultimately have to ensure we take care of our health. With the various hygiene best-practices, many have added steps to improve exercise and diet in order to become their best selves. However, for some, that is just not enough, for others, simply getting out of bed is a challenge. NES Health is here to assist in restoring your energy and targeting your concerns in order to get you back on track. They h...

Understand the Signals of a Buyer’s Interest Before Engaging | Interview with Peter Mahoney from Plannuh

February 26, 2021 14:30 - 18 minutes - 6.16 MB

The best way to often solve a problem is to experience the problem in its entirety. Peter Mahoney, the founder, and CEO of Plannuh, did exactly that. As a recovering CMO, he faced the challenge of managing all the processes that come with marketing. From budgeting, tracking, and planning, Peter was unsatisfied with a classic excel sheet. Every problem must have a solution and the solution to all your marketing management woes is Plannuh. It is an integrated SaaS platform that combines all th...