Alan Chapman - Owning your website conversions

Pathmonk Presents Podcast

English - December 16, 2019 15:13 - 24 minutes - 34.1 MB - ★★★★★ - 4 ratings
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Previous Episode: Raphael Paulin-Daigle - What really makes people buy online

Next Episode: Garrett Mehrguth - How to improve Customer Aquisition Cost

Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in...

Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google Analytics and user testing, to collect a LOT of data.