Pathmonk Presents Podcast
1,045 episodes - English - Latest episode: 1 day ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
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Episodes
Striking the Balance: A Credible yet Slightly Non-Conformist Website Strategy | Interview with Dejan Nenov from Panaton
October 19, 2023 08:57 - 17 minutes - 5.27 MBPanaton's Founder and Chairman, Dejan Nenov, discusses how they create custom software solutions for unique business needs. Learn how Panaton stands out by specializing in challenging technical projects, serving various industries, and using a distinctive approach to their website to attract and convert clients effectively. Discover the key strategies behind Panaton's growth and success. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lo...
Unveiling the Power of Organic Content: Driving Website Traffic and Conversions | Interview with Devon Higgins from PhotoUp
October 18, 2023 09:28 - 14 minutes - 16.2 MBDiscover how PhotoUp leads in real estate photography solutions. VP of Marketing, Devon Higgins, shares their services and their innovative iOS app for agents. Their growth strategy focuses on adapting to industry needs, utilizing content marketing, and attracting clients with a freemium model. Paid advertising complements organic efforts, with a priority on website optimization for conversions. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, a...
Elevating Engagement and Generating Leads Through Your Website | Interview with Gulden Timur from Media Distillery
October 18, 2023 08:46 - 13 minutes - 15.1 MBExplore how Amsterdam's Media Distillery revolutionizes video analysis for broadcasters and pay-TV providers. Discover their effective marketing strategy through a compelling website, generating leads and trust. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automaticall...
Dynamic Growth: The Power of Responsive, Proactive, and Adaptable Strategies | Interview with Mina Kozman from Speakap
October 17, 2023 12:16 - 12 minutes - 14.7 MBMina Kozman, Director of Demand Generation & Marketing, highlights Speakap's mission to bridge communication gaps in dispersed workforces using mobile phones. Their growth strategy is diverse, combining inbound marketing with thought leadership content, benefiting from referrals, and employing an outbound sales development team for proactive customer acquisition. This ensures Speakap's growth remains robust and adaptable in the evolving digital workplace. Growth Marketers face three major...
Prioritizing User-Centric Experiences for Informed Decisions | Interview with Lauren Malhoit from BlueCat
October 17, 2023 11:46 - 14 minutes - 16.5 MBIn our interconnected world, tackling network complexity is more vital than ever. Lauren Malhoit, Director of Technical Marketing and Growth at Men&Mice (acquired by BlueCat), specializes in managing networking services like DNS, DHCP, and IP for modern enterprises. She shares their shift to a user-focused approach with a revamped website, offering valuable information to potential clients. Their commitment to a user-centric experience and cross-functional alignment is key to achieving growt...
Navigating the Financial Market: Attracting Clients, Establishing Trust, and Staying Agile | Interview with Bohdan Hlushko from INSART
October 16, 2023 14:27 - 14 minutes - 5.18 MBBohdan Hlushko, Technology Team Manager, discusses their mission. Learn about their diverse client acquisition methods, including inbound and outbound marketing, content creation, and partner networking. Their website is key for credibility and lead generation, optimized for SEO. Discover their adaptability in the changing financial market and their leadership role in building an innovative, experimental team. Growth Marketers face three major challenges: boosting qualified leads, enhancing ...
Crafting Unique and Tailored Sales Journeys: Turning Leads into Loyal Customers | Interview with Joshua Odigie from Flexeserve
October 16, 2023 13:48 - 11 minutes - 3.74 MBJoshua Odigie, the Marketing Manager, discusses their 60-year journey and their recent Queen's Award for innovation. Learn about their new product, Flexeserve Connect, enabling remote control of hot-holding units. Explore their dynamic client acquisition and growth strategies, including LinkedIn marketing and international exhibitions. Dive into their revamped website, designed for a unique sales journey, turning leads into loyal customers. Growth Marketers face three major challenges: bo...
Diversifying Customer Acquisition and Prioritizing Quality Interactions | Interview with Jake Madoff from Sealed
October 13, 2023 11:16 - 10 minutes - 3.74 MBJake Madoff, Senior Growth Marketing Manager, talks about their services, primarily for northeastern U.S. homeowners. They use Meta and Google for customer acquisition and effectively engage on YouTube. Sealed is also open to exploring smaller channels like Nextdoor. Their website provides detailed service information, but there's room for improvement in information distribution. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering cust...
Tailoring Content: Persona-Specific Pages for Role-Relevant Engagement | Interview with Ashley Baich from Hubble Technology
October 13, 2023 10:32 - 14 minutes - 5.16 MBAshley Baich, VP of Product and Marketing, talks about their relaunched product, Aurora, which offers a comprehensive view of an organization's tech stack. They connect with clients through referrals, partnerships, and industry events, using their website as a key touchpoint. The website excels at providing high-level content but faces the challenge of balancing technical details for experts and accessible information for non-tech users. Growth Marketers face three major challenges: boost...
Leveraging a Dynamic Educational Platform for a Human-Centric Approach | Interview with Alishia Salmon from Mercer
October 12, 2023 13:36 - 12 minutes - 3.98 MBAlishia Salmon from Mercer, a top digital transformation consultancy in Dallas, shares insights. They focus on enhancing employee well-being and creating seamless digital work environments for large global organizations. Their dynamic website offers valuable insights, emphasizing a human-centric approach for a more efficient and user-friendly digital workspace. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition co...
Navigating Growth: A Journey of Diversification in Digital Marketing | Interview with Manuela Willbold from ClickDo
October 11, 2023 11:15 - 12 minutes - 14.2 MBClickDo, led by Manuela Willbold, excels in content marketing, PR, and link building, serving diverse clients and expanding into the German market. Their multifaceted client acquisition strategies, user-friendly website, and tailored content ensure effective lead generation. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solu...
Engaging & Informing Audiences Through Value-Driven Content | Interview with Paula Savonen from Kempower
October 11, 2023 10:45 - 13 minutes - 15.5 MBDiscover Kempower's rapid growth secrets, user-friendly chargers, digital marketing strategies, and community-building efforts. Kempower's website is the core of their B2B operations, offering value-driven content and easy communication channels. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate...
The Power of Outreach, Word of Mouth, Industry Events, and Community Engagement | Interview with Joshua Riley from SignageOS
October 10, 2023 10:20 - 16 minutes - 19.2 MBJoshua Riley, Senior Marketing Ops Specialist, discusses its use in retail, transportation, healthcare, and education. SignageOS bridges CMS and hardware compatibility, offering device management tools for remote control. Their client acquisition channels include outreach, word of mouth, and industry events. The website's strengths are simplicity, demos, and case studies, but they aim for clearer service explanations. Growth Marketers face three major challenges: boosting qualified leads,...
Building Trust through Customer Advocacy and Case Studies | Interview with Kelly Davis-Felner from PayIt
October 10, 2023 09:51 - 15 minutes - 18.1 MBKelly Davis-Felner, CMO at PayIt, talks about their mission to streamline government transactions. They offer a user-friendly platform for government services, improving efficiency for residents and agencies. Kelly discusses their target audience, website's importance, and how they build trust with clients through customer advocacy and case studies. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisel...
Diversifying Customer Acquisition: Harnessing Networks, Referrals, and Events | Interview with Sandra Polak from Betts
October 09, 2023 10:54 - 12 minutes - 4.55 MBSandra Polak, Director of Marketing, explains their recruitment services for various roles, including a SaaS platform called Connect. Betts serves tech organizations, using a diverse customer acquisition strategy and their founder's networking skills. They establish thought leadership, engage in webinars, and network to connect with clients and candidates effectively. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acqu...
Enhancing Online Resources for Streamlined Access and Purchasing | Interview with Nathaniel Miller from Stockguard
October 09, 2023 09:48 - 12 minutes - 4.15 MBLearn how Stockguard simplifies agriculture risk management. Nathaniel Miller, their Marketing Director, explains their USDA-backed solutions for farms of all sizes. They educate users on their website and plan to enhance its usability. Nathaniel focuses on demos, videos, partnerships, and industry outreach, stressing analytics and collaboration for product improvement. Discover how Stockguard secures your farm's financial stability. Growth Marketers face three major challenges: boosting q...
Harmonizing Outbound Strategies: The Power of Sales and Marketing Collaboration | Interview with Bill Cooper from Justt
October 06, 2023 10:52 - 21 minutes - 24.4 MBBill Cooper, Global Vice President, Commercial Growth, explains how Justt uses AI and data-driven methods to assist merchants in various industries, from finance to gaming and more. Their multi-faceted client acquisition strategy involves outbound efforts, industry participation, and thought leadership through educational content on their website. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precise...
Cultivating Success: Bridging Knowledge and Sales with an Educational Website | Interview with Daria Belova from HypeFactory
October 06, 2023 10:29 - 16 minutes - 18.4 MBLed by Marketing & PR Director Daria Belova, HypeFactory's multifaceted growth efforts encompass social media, PR, conferences, and SEO. Their educational website is a vital resource in this highly competitive landscape, as they continue to enhance its discoverability. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pa...
Unlocking Success: Harnessing Word-of-Mouth and Referral Marketing | Interview with Cohen McHale-Fleming from IronSight
October 05, 2023 12:14 - 13 minutes - 15.1 MBCohen McHale-Fleming, Marketing Manager, discusses their success driven by word-of-mouth referrals and strategic partnerships, emphasizing their commitment to efficiency and client satisfaction through tailored education and outreach. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sale...
Unlocking the Power of User-Friendly Website Design, Education, and Conversion | Interview with Mishaal Murawala from MacroFab
October 05, 2023 11:49 - 14 minutes - 16 MBMishaal Murawala, VP of Marketing, discusses how their Houston-based platform empowers engineers while also attracting supply chain and procurement teams. Learn about their innovative marketing strategies, educational webinars, and user-friendly website, which not only educates but also engages visitors to drive growth and outreach in the industry. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precis...
Forging Trust: The Significance of Authentic Relationships in Business | Interview with Pinar Ormeci from Timus Networks
October 04, 2023 15:59 - 19 minutes - 6.11 MBIn today's digital age, securely connecting in the virtual realm has never been more crucial, highlighting the importance of robust cloud-based network security solutions like Timus Networks. Pinar Ormeci, CEO discusses the company's focus on cloud-based network security and its expansion into North America. Timus Networks primarily works with managed service providers (MSPs) to protect modern workforces in remote and hybrid work environments. Pinar emphasizes the importance of zero-trust ne...
Driving Growth Through Engaging and Educating Target Audiences | Interview with Julio Orozco from Belvo
October 04, 2023 10:32 - 14 minutes - 5.03 MBJulio Orozco, Marketing Manager at Belvo, discusses how open finance boosts user engagement and conversions. Belvo provides financial data to Latin American fintech, targeting B2B clients. Their website drives over 40% of sales from inbound leads. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerat...
Enhancing Transparency and Enriching Customer Experiences | Interview with Daniel Lu from Dottid
October 04, 2023 10:01 - 18 minutes - 6.28 MBLearn how Dottid, an all-in-one commercial real estate asset management platform, addresses these challenges, as Director of Design and Brand, Daniel Lu, shares insights on streamlining workflows, centralizing data, and catering to both large and small companies. Discover how their website plays a pivotal role in branding, lead generation, and evolving customer experiences in the ever-changing technology landscape. Growth Marketers face three major challenges: boosting qualified leads, en...
The Power of Organic Marketing in Cultivating Trust and Brand Awareness | Interview with Johanna Appelgren from Lesslie
October 04, 2023 09:12 - 11 minutes - 4.26 MBBusinesses universally strive to simplify cross-border payments, a goal driven by the desire to save both time and money. Lesslie simplifies cross-border payments with their efficient, one-click solution for international invoices. Johanna Appelgren, Marketing Manager introduces Lesslie as a Swedish fintech company specializing in simplifying bookkeeping and improving cost efficiencies for small to medium-sized businesses in cross-border payments. Lesslie Pay, their core offering, automates ...
Fostering Collaboration and Empowering Education: Website as an Interactive Hub | Interview with Peter Lannon from Packback
October 02, 2023 13:01 - 17 minutes - 6.12 MBPackback, an AI-driven ed-tech company, enhances education by cultivating students' curiosity through online discussions. Senior Marketing Manager Peter Lannon highlights the benefits, engagement strategies, and their informative website, serving as a hub for AI-powered education resources. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discove...
The Synergy of Content, Research, and Partnerships in Expanding Across Sectors and Regions | Interview with Igor Oklander from Infomir
October 02, 2023 12:01 - 17 minutes - 5.74 MBIn today's fast-paced business landscape, the role of hi-tech solutions is nothing short of indispensable when it comes to making our operations not just work, but thrive. Infomir is a group of companies that specializes in industrial and consumer electronics. Igor Oklander, Head of Marketing dives into their specialization in both hardware and software solutions. Operating in several diverse markets, they are known for IPTV set-top boxes, smart metering solutions, smart lighting solutions, ...
Refining Messaging to Attract and Convert Potential Clients Effectively | Interview with Dan Roach from OnSecurity
October 02, 2023 11:02 - 12 minutes - 3.94 MBDiscover how OnSecurity's single platform empowers businesses to proactively identify and resolve security issues in the ever-changing digital world. Join Dan Roach, Head of Growth, as he delves into their expertise in penetration testing, vulnerability scanning, threat intelligence, and security awareness. Learn how they're revolutionizing cybersecurity by uniting various platforms and serving agile tech companies, startups, and scale-ups, all while evolving their marketing strategy to prio...
Unleashing Customer Obsession Through Behavioral Intelligence: A Data-Driven Journey | Interview with Josh Raper from Affinity Answers
September 29, 2023 14:51 - 15 minutes - 5.44 MBJosh Raper, VP of Marketing at Affinity Answers, discusses their expertise in behavioral intelligence for precise audience targeting on social media. They work with various clients, primarily using partner relationships, LinkedIn, and content generation for client acquisition, focusing on privacy compliance and website engagement improvement. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely wh...
Optimizing Your Website: Streamlining Message Delivery for Maximum Impact | Interview with Dave Shillingford from RightMarket
September 29, 2023 14:09 - 14 minutes - 16.2 MBDave Shillingford, Brand Strategist at RightMarket, discusses their solution for maintaining brand consistency through an easy-to-use template system. Their ideal clients include organizations with limited marketing resources but a need for on-brand artwork. Growth comes from referrals, particularly in the charity sector. Dave highlights their website's role in message delivery and their strategy for expanding their social presence, aiming to provide marketing teams with a proactive approach...
Navigating Growth through Diverse and Accessible Channels | Interview with Tom Bryant from eVenturing
September 29, 2023 12:56 - 12 minutes - 27.4 MBeVenturing, a global Amazon partner based in London, specializes in helping businesses grow and scale on Amazon. Tom Bryant, Head of Amazon Growth, discusses how clients often discover eVenturing through referrals, emphasizing trust and value. Their website and social media channels serve as informative platforms, providing resources and outreach opportunities. eVenturing's diverse and accessible channels ensure that businesses looking to grow their brand on Amazon have multiple entry points...
Elevating Website Strategy for Improved Conversion Rates and Increased Traffic | Interview with Julia Healey from Single Digits
September 29, 2023 11:22 - 18 minutes - 41.6 MBJulia Healey, Senior Manager of Marketing at Single Digits, discusses their expertise in providing high-speed Internet and Wi-Fi solutions for various industries. Clients discover Single Digits through their website, industry events, and word of mouth, with a recent website redesign leading to improved user experience and better conversion rates, reflecting the company's positive growth trajectory. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI...
The Impactful Journey of an Informative, Engaging, and Conversion-Driven Website | Interview with Hailey Ingraham from Event Cadence
September 27, 2023 11:09 - 12 minutes - 4.86 MBIn our fast-paced world, staying connected is vital. Event Cadence, an all-in-one event platform, streamlines the event experience. Hailey Ingraham, Lead of Marketing Ops, reveals their focus on pharma and medium to enterprise events. Word of mouth drives clients, while their site is a one-stop hub for expertise, value, and features, making conversions effortless. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisi...
Enhancing Customer Engagement: The Power of Clarity and Accessibility | Interview with Liam Taylor from AC Security Solution
September 26, 2023 13:08 - 15 minutes - 5.3 MBSecurity is essential in every industry, safeguarding trust and reliability in a changing world. AC Security Solutions (ACSS) Ltd is a leading provider of Vehicle CCTV, Safety Solutions and Fleet Management Telematics. Liam Taylor, the Business Development and Marketing Manager at AC Security Solutions, discusses the company's offerings, which include bespoke CCTV and telematics solutions for various sectors in the UK, with a focus on haulage, taxis, and light commercial vehicles. He emphasi...
Unlocking Growth: The Power of 'Smooth Outbound' in Building an AI Community | Interview with Remy Thellier from Vectice
September 26, 2023 11:25 - 14 minutes - 5.07 MBIn today's data-driven world, the value of Data Science Management Software and automated documentation cannot be overstated. Vectice is the Auto-Documentation Solution for ML projects and their governance. Remy Thellier, Head of Growth and Strategic Partnerships dicusses their focus on auto-documentation of machine learning projects and their governance, which has become increasingly important due to global regulations in Europe, the US, Canada, India, and elsewhere. Their solution simplifi...
Empowering Growth and Generating Leads Through a Dynamic Website | Interview with Bryn Tindall from Rebel Interactive Group
September 26, 2023 10:56 - 10 minutes - 3.66 MBInspiration often arises from the desire to overcome obstacles, challenge conventions, and create something new, which inherently aligns with the spirit of rebellion. The Rebel Interactive Group understands that fearless curiosity is at the heart of authentic talent. And their mission is to ignite inspiration by empowering rebellion. Bryn Tindall, CEO and Owner of Rebel Interactive Group discusses the evolution of their digital marketing agency, emphasizing their focus on AI and machine lear...
Fostering Organic & Sustainable Growth Through a Strong Referral Network | Interview with Tanner Jones from Consultwebs
September 25, 2023 10:48 - 18 minutes - 16.6 MBMany law firms allocate significant resources to advertising, yet the challenge lies in bridging the gap between their investments and tangible revenue growth. Consultwebs delivers clear results you can measure, and a responsive customer experience you can trust. Tanner Jones, the VP of Business Development discusses their digital marketing agency specializing in working with law firms, particularly plaintiffs' law firms, to help them attract leads and increase their case counts through digi...
Achieving Organic Traffic, Conversions, and Exceptional User Experiences | Interview with Arjita Kulshreshtha from Artwork Flow
September 25, 2023 10:10 - 10 minutes - 3.88 MBCreative operations serve as the beating heart of any successful creative endeavor, orchestrating the seamless fusion of artistry and efficiency. Artwork Flow is a creative management platform that helps simplify the creative process. Arjita Kulshreshtha, Director of Business Development and Growth discusses their SaaS platform designed for creative operations teams to manage various aspects of their creative processes, from online proofing to asset management and scaling creatives for diffe...
Balancing Aesthetics and Information to Increase Conversions | Interview with Jen Kintzler from POWR
September 22, 2023 08:50 - 12 minutes - 4.48 MBHarnessing the power of stunning website apps to drive conversions is an art that can transform your digital presence. POWR gives you that power with their leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow online. Jen Kintzler, Head Of Customer Experience discusses how their platform helps small businesses grow online by empowering them to control their own websites without the need for IT expertise. POWR targets a wide range of...
Empowering Varied Audiences with Accessible and Relevant Content | Interview with Bruno Guenka from Jedlix
September 22, 2023 08:28 - 8 minutes - 2.95 MBThe revolution in the world of transportation is unmistakable, and at the forefront of this electrifying transformation stands the rapid rise of electric vehicles (EVs). Jedlix is the leading smart charging service provider for electric vehicles in Europe. Bruno Guenka, Marketing Manager discusses their platform, which optimizes the charging and discharging process of electric vehicles (EVs) at home. Jedlix aims to help drivers charge their EVs at the lowest cost and with renewable energy so...
How a Content-Rich Website Converts Visitors into Loyal Customers | Interview with Manos Perakakis from Mentionlytics
September 21, 2023 13:48 - 11 minutes - 4.12 MBIn today's fast-paced and ever-evolving landscape, gaining valuable insights is essential for staying ahead of the curve and making informed decisions. Mentionlytics helps you access insights, find influencers and sales leads, and grow your brand’s reputation. Manos Perakakis, Co-founder discusses their social media monitoring tool launched in 2017, aimed at simplifying brand and reputation management across various channels like social media, the web, and news. Their primary clients include...
Fostering Long-Term Relationships and Embracing Data-Driven Decisions | Interview with Gints Gailis from Confect
September 20, 2023 10:35 - 11 minutes - 4.09 MBIn the fiercely competitive world of e-commerce, creating content that not only stands out but also performs exceptionally on social media is the key to capturing the attention of your audience. Confect helps commerce companies create paid social content that consistently delivers greater outcomes. Gints Gailis, Head of Marketing Operations joins us to discuss their core solutions. One solution focuses on enabling e-commerce brands and agencies to edit dynamic product ads, while the second t...
Mastering the Art of Websites: Strategies for Attracting and Converting Visitors | Interview with Mike Wille from Marq
September 20, 2023 10:02 - 12 minutes - 4.32 MBIn today's competitive business landscape, the significance of crafting content, designs, and ideas that blend seamlessly with your company's brand identity cannot be overstated. Marq empowers everyone within your organization to build on-brand. Mike Wille, Head of Growth explains that Marq allows users to create and personalize branded content, ensuring consistency in logos and colors. Marq serves a wide range of clients, from small teams to large enterprises. The primary client acquisition...
How Word-of-Mouth Referrals Drive Success in the Tight-Knit Community | Interview with Catherine McDevitt from Eventeny
September 19, 2023 11:24 - 12 minutes - 4.69 MBFrom coordinating logistics and managing resources to addressing unexpected hiccups, event organizers navigate a complex landscape to ensure everything runs smoothly. If only there was a robust, user-friendly event management software. Eventeny is a real-time collaborative platform that empowers organizers to design a near-infinite number of events. Catherine McDevitt, Social Media and Public Relations Strategist discusses Eventeny’s focus on making event planning easy for organizers of all ...
Leveraging Your Website for Relationship-Building and Education-Based Selling | Interview with Dr. Jim Kanichirayil from EngageRocket
September 19, 2023 10:38 - 17 minutes - 6.38 MBThe heart of a thriving business lies in its employees, and nurturing their engagement and fostering a positive company culture are fundamental steps on the path to success. EngageRocket helps you build great workplaces with people analytics. Dr. Jim Kanichirayil, VP of Growth and Product Evangelist highlights how EngageRocket helps small to midsize organizations build elite teams by creating a culture of continuous listening through data and analytics. In terms of clients, they are industry...
Generating Enthusiastic Advocates and Fostering Industry Connections for Growth | Interview with Shannon McClennan-Taylor from StellarAlgo
September 18, 2023 13:13 - 13 minutes - 4.55 MBFans are the lifeblood of any passion, the driving force that transforms mere hobbies into cultural phenomena. StellarAlgo helps sports and entertainment properties, and their partners, build lasting relationships with the most passionate customers on earth. Shannon McClennan-Taylor, Marketing Manager joins us to explore their customer cloud platform for the sports and entertainment industry. StellarAlgo helps sports and entertainment properties understand and engage with fans through data a...
Simplifying the Decision-Making Process and Increasing Conversion Rates | Interview with Kim Fuller from Phil
September 18, 2023 11:11 - 14 minutes - 5.27 MBIt's an extraordinary privilege to have the opportunity to care for individuals and make a meaningful impact on our community. Phil, a marketing and communications firm dedicated to non-profits and charities helps organizations do just that. We welcomed the CEO and founder of Phil, Kim Fuller. Kim explains that Phil offers typical marketing agency services but exclusively for organizations focused on doing good in the world, including local, national, and international charities. Kim discuss...
Revolutionizing Digital Channels and Value Propositions in the Insurance Industry | Interview with Daria Kępa-Green from Cytora
September 18, 2023 10:23 - 10 minutes - 3.65 MBIn the world of risk management, going digital isn't just a trend; it's the key to optimization, resilience, and success. Daria Kępa-Green, Marketing Director at Cytora, discusses their role as a digital risk processing platform in the commercial insurance industry. They focus on helping large commercial insurers like Allianz, Beazley, and Merkel optimize their risk selection and portfolio while providing excellent service to brokers and customers. Their primary channels for client acquisiti...
Elevating Success Through Community-Led Growth & Genuine Engagement | Interview with Cynthia Huang from Dtravel
September 08, 2023 08:45 - 16 minutes - 5.67 MBEmbarking on a journey towards truly rewarding travel experiences starts with forging direct connections. Dtravel is a community-owned and operated travel ecosystem. Cynthia Huang co-founder and CEO of Dtravel, discusses the unique approach her company takes in the vacation rental industry. Dtravel is a community-owned travel ecosystem that leverages Web Three technologies to promote direct bookings between property managers and guests, eliminating the need for intermediary platforms. Dtrav...
The Strategic Significance of a Website in Client Acquisition and Engagement | Interview with Kate Bissinger from Net3 Technology
September 06, 2023 10:19 - 12 minutes - 4.31 MBEffective cloud management is the cornerstone of modern business success, spanning the crucial phases of selecting the ideal cloud platform, orchestrating seamless migration, and ensuring day-to-day operations deliver peak performance. Net3 Technology is a cloud technology company that serves small to medium-sized businesses with infrastructure services, data backup, disaster recovery, cloud migration, and ransomware recovery. Kate Bissinger, Marketing Director, dives into their core cliente...
The Power of a Dynamic Website in Showcasing Innovation and Attracting Prospects | Interview with Marta Nicolas from SAMY Alliance
September 05, 2023 10:20 - 16 minutes - 5.69 MBSuccess hinges on the seamless integration of data, content, and technology; to drive impactful campaigns and connect with your audience on a deeper level. SMAY Alliance makes this a reality for brands today, introducing a new era of advocacy. Marta Nicolas, CEO and Co-Founder discusses her agency's journey over the last decade, positioning it as an integrated, social-first, data-enabled digital marketing and communications company focused on helping brands innovate and improve their strateg...