Harmonizing Outbound Strategies: The Power of Sales and Marketing Collaboration | Interview with Bill Cooper from Justt

Pathmonk Presents Podcast

English - October 06, 2023 10:52 - 21 minutes - 24.4 MB - ★★★★★ - 4 ratings
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Previous Episode: Cultivating Success: Bridging Knowledge and Sales with an Educational Website | Interview with Daria Belova from HypeFactory

Next Episode: Enhancing Online Resources for Streamlined Access and Purchasing | Interview with Nathaniel Miller from Stockguard

Bill Cooper, Global Vice President, Commercial Growth, explains how Justt uses AI and data-driven methods to assist merchants in various industries, from finance to gaming and more. Their multi-faceted client acquisition strategy involves outbound efforts, industry participation, and thought leadership through educational content on their website.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place.

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#growthmarketing #personalization #CRO #marketingpodcast