Pathmonk Presents Podcast
1,049 episodes - English - Latest episode: 9 days ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Captivating Nonprofit Clients Through Strategic Outreach and Web Appeal | Interview with Sarah Hyde from Givecloud
June 27, 2023 10:25 - 12 minutes - 4.51 MBWhat enables nonprofits to continue their important work is devoted, repeat donors. Givecloud empowers nonprofits to engage and convert devoted, repeat donors through our rewarding, gamified fundraising software. Sarah Hyde, Marketing & Operations Lead discusses the importance of building meaningful connections with donors. Givecloud aims to enhance digital fundraising by focusing on engagement and creating a lasting impact. Givecloud serves nonprofits of all sizes globally, aiming to replac...
Expanding Buyer Personas & Serving Those Online Buying Journeys | Interview with Christina Leahy from Glean
January 06, 2023 08:30 - 15 minutes - 4.93 MBStudents have overcome challenging working and studying environments over the last 2 years. As they start to connect with like minds and educators again our students want to ensure they’re getting the best out of their education. Glean is helping students do just that with their inclusive learning technology that empowers students with a proven note-taking process. The VP of Sales & Marketing, Christina Leahy dives into what it takes to serve a highly-networked industry and relationship-driv...
Finding Product-Led Growth Opportunities in the Hospitality Tech Industry | Interview with Frazer Nagy from Tablz
January 05, 2023 08:30 - 21 minutes - 7.19 MBWhat do you do when there is a birthday to celebrate or an anniversary to toast to? You’ll search for the perfect restaurant with the right cuisine and the best atmosphere to set the mood. What makes that evening even better? Choosing the exact spot you’ll sit in. A cozy booth, window seat, city views, or the largest table in-house. Tablz makes that possible. Tablz, with its immersive 3D booking experience, is redefining the future of dining, by enabling diners to select and upgrade to the t...
Establishing & Implementing Multi-Faceted Buying Journeys | Interview with Dan White from Soapbox
January 04, 2023 08:30 - 17 minutes - 6.03 MBThe eCommerce industry has grown exponentially over the last few years. From solopreneurs to enterprises to established brands eCommerce businesses are adapting to and embracing to changing digital and online way people shop. These businesses and solopreneurs rely on customer success and fulfillment. Soapbox makes eCommerce fulfillment easy for all types of businesses around the world. Soapbox’s platform allows businesses to connect and manage multi-storefronts, inventory, orders, warehousin...
Nailing the Conversion Goal for Each Buying Journey Stage | Interview with Gloria Gabriela de Rosa from Simera
January 02, 2023 08:30 - 17 minutes - 5.99 MBWe have a few seconds to capture the attention of a prospect. If we don’t impress in those few seconds we risk losing potential customers. Our guest today, the Head of Marketing at Simera, Gloria Gabriela de Rosa reminds us to learn what our customers want. We may convince ourselves that a particular lead magnet is what they need before even truly speaking to our consumers or understanding them. In fact, it’s what we think they want and need. Simera helps US-based companies build remote team...
Insights Into Marketing & Growth in the Cannabis Dispensary Industry | Interview with Robyn Ham from BudSense
December 30, 2022 08:30 - 11 minutes - 3.76 MBThe Cannabis Production industry in Canada has grown by 83.0%. With a growing market and demand, dispensaries need help selling and managing their product. A product that is so versatile with varying personas and customer needs creates a different type of challenge. BudSense makes selling weed easy with its paper and digital Cannabis menu and marketing platform for retail cannabis store operators. The Marketing Lead, Robyn Ham gives us insights into marketing and growth in the cannabis dispe...
What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations | Interview with Danny Gal from Clausematch
December 29, 2022 08:30 - 11 minutes - 3.77 MBGone are the days of manual processes and systems. Complex excel sheets and spreadsheets. Miscommunication and lost-in-translation. With so much technology and solutions available today we can finally optimize and improve efficiency. Clausematch is helping heavily regulated organizations run their businesses safely and meet compliance obligations through their AI-powered platform. COO and CRO, Danny Gal helps us understand the industry they serve and the need for a platform like Clausematch....
Driving Community and Growth with Equity Crowdfunding | Interview with Buddy Wiseman-Barker from INVRS
December 28, 2022 08:30 - 18 minutes - 5.5 MBCollaborating and learning from each other is a powerful way to grow. Many investors rely on resources, data, and a community to get the best advice out there. But a platform like this hasn’t existed until now. INVRS has a collaborative investment research platform that is equipped with all the data and analysis features you need while layering in social elements that allow users to collaborate throughout the research process. One of the founding team members, Buddy Wiseman-Barker joins us t...
Making Help Content the Cornerstone of Your Buying Journey | Interview with Ren Taylor from Heretto
December 27, 2022 08:30 - 15 minutes - 4.73 MBA buying journey starts with education. In this online world sometimes our users don’t even know about the problem we are trying to solve. So it is often up to us to educate and drive outbound strategies that make them aware. Heretto is a SaaS content operations platform designed to create, manage, and personalize enterprise knowledge for any audience, channel, and language. The director of marketing, Ren Taylor, helps us understand how Heretto transforms your organization’s knowledge, produ...
Growth Through Value-Driven Content & a Powerful Referral Network | Interview with Hannah Swinkin from BoxHub
December 26, 2022 08:30 - 15 minutes - 5.01 MBBetween 80 and 90% of consumer goods are transported through shipping containers. Although we don’t see the process every day; a lot of what we use and do relies on shipping containers. But what happens after their life of providing for us? The world has seen a considerable rise in container repurposing. Whether for homes, storage, shops, and even sanctuaries; containers are finding new purposes every day. Boxhub is making that possible with its leading online platform for shipping container...
Educating, Generating Demand & Capturing Leads With Powerful Content | Interview with Tyson Wigfall from Breakthrough
December 16, 2022 08:30 - 16 minutes - 5.17 MBWhen you think of healthcare it’s easy to think of surgery, medication, and procedures, but we forget about conservative care, aftercare, preventative care, or even natural care. Breakthrough partners with private practices to increase patient demand for natural, conservative care. The Head of Marketing, Tyson Wigfall helps us understand how Breakthrough helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their marketing through their 3 core...
2 Key Digital Marketing Strategies to Generate Inbound Leads | Interview with Lucy Brook from Applicaa
December 15, 2022 08:30 - 12 minutes - 4.06 MBOnline buyers have access to so much information with questions to be answered and trust to be earned. They can be quickly overwhelmed with choices. So allowing visitors to have an interactive experience with the product can satisfy their needs and offer reassurance during their buying process. A demo on demand is one key strategy for the Head of Marketing, Lucy Brook, at Applicaa. Applicaa is transforming school applications with its powerful cloud-based CRM; reducing workload and eliminati...
Insights Into Personalizing eCommerce Buying Journeys | Interview with Chantelle Campbell from Granify
December 14, 2022 08:30 - 14 minutes - 4.66 MBConsumers don’t just want personalization, they demand it. Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes. Director of Marketing at Granify, Chantelle Campbell, explains the importance of creating the same experience a shopper has in-store in an eCommerce store too. By harnessing the power of real-time big data and machine learning, Granify automatically maximizes revenue for online retailers by identifying shoppers that a...
Increase Website Engagement Through Community & Storytelling | Interview with Franisha Hayes and Vannesa Bratton from KMJ
December 13, 2022 08:30 - 13 minutes - 4.22 MBWebsites are more than just informational resources but also powerful marketing tools. KMJ helps businesses bring those websites to life. KMJ Web Design is an interactive firm that specializes in website design and development, web, and mobile application development and internet marketing. The Director of Strategic Marketing, Franisha Hayes, and Marketing Assistant, Vannesa Bratton join us today. They dive into the varying industries and personas they serve and their acquisition efforts. Th...
Serving an Independent & Self-Service Discovery Journey | Interview with Alice Ko from Resolve
December 12, 2022 08:30 - 14 minutes - 4.6 MBConsumers are speaking directly to sales less and less these days. They want quick, simple, and unconflicted discovery journeys where they can research and decide independently. So we have to provide and optimize these buying journeys. The Head of Marketing at Resolve, Alice Ko, is sure to do that. Resolve is an embedded B2B payments platform that fuels growth for B2B businesses by streamlining net terms invoicing and payments. Alice discusses their inbound-driven marketing efforts and their...
Leveraging High-Intent Channels & Community Growth | Interview with Yassir Semlali from Orka
December 09, 2022 08:30 - 14 minutes - 4.41 MBWith the impending demise of third-party cookies a lot of us are trying to focus on building authentic relationships with our customers; to get back to serving our users best. A great way to do this is through community growth. So we were eager to welcome Community Growth Manager, Yassir Semlali at Orka Works. The Orka group is on a mission to improve the way the world works. Orka Works is a 2-sided marketplace where workers can find and apply for jobs, get background checks done, and get pa...
Omnichannel Growth Marketing in the Recruiting Space | Interview with Joseph Cole from Glider
December 08, 2022 08:30 - 13 minutes - 4.56 MBQuality talent sets the foundation for any successful business. Employees that are driven and excited to be a part of a team while holding the right skills to execute company goals are something all businesses are on the hunt for. So Glider AI’s talent quality platform helps businesses engage, assess, interview, and upskill quality talent with confidence at scale. The VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience....
Driving Elevated User Experiences Through Content & Communication | Interview with Krista Jo Boyum from SportsDigita
December 07, 2022 08:30 - 14 minutes - 4.86 MBStorytelling is a powerful tool for any brand. It’s even more important when you’re giving business-critical presentations. To stand out from the competition and drive growth. Helping some of the biggest sports brands dominate the competition with dynamic presentations is DigiDeck by SportsDigita. Brand Manager Krista Jo Boyum joins us to dive into SportsDigita’s inception and the need for its platform in the industry. Helping others stand out from the crowd made us interested to see how Kri...
How to Structure an Effective, Growth-Focused Content Strategy | Interview with Jack Barton from babelforce
December 06, 2022 08:30 - 18 minutes - 6.14 MBIf you take your customer service seriously, and we certainly hope you all do, you’ll be excited to learn about babelforce. babelforce’s no-code platform built for contact centers makes it simple to create and evolve any customer service process. Head of Marketing, content creator, and copywriter, Jack Barton joins us to dive deeper into this intuitive product and how they serve its customers best. With a novel solution education sets the foundation of any content strategy and babelforce is ...
Why an Exceptional User Experience Trumps Copywriting | Interview with Austin Hille from Carmigo
December 05, 2022 08:30 - 15 minutes - 4.96 MBA prospect or customer will always remember an exceptional user experience. Over pricing pages, fancy jargon, and messaging a consumer will remember you for the experience you provide. Our guest today reminds us that copywriting and messaging can never explain or hide a bad experience and that this should always be a priority in any marketing campaign. Austin Hille, Marketing Manager at Carmigo, dives into their successful growth strategies and what it takes to execute conversions in their i...
Creating Authentic Buying Experiences To Influence Decision Makers | Interview with Richard Donaldson from Requis
December 02, 2022 08:30 - 25 minutes - 7.86 MBThe supply chain is the connective tissue to a 100 trillion dollar global market, and yet it has lacked powerful technology that truly improves transparency and profitability while reducing risk and inefficiencies. Requi’s enterprise cloud-based platform eliminates paper and manual processes so that supply-chain professionals have access to real-time information on a single online platform. The VP of Product Management & Marketing, Richard Donaldson excitedly speaks to us about the industry ...
How to Position a Suite of Products & Build A Brand Story on One SaaS Website | Interview with Kara Crissman from Gravyty
December 01, 2022 08:30 - 17 minutes - 5.73 MBOur websites have to be more than just a sale channel to truly drive conversions and serve prospects. This is what our next guest, Senior Manager of marketing strategy and communications at Gravyty, Kara Crissman prioritizes. Gravyty is a leading provider of purpose-driven technology; with an ecosystem of products that equips businesses to engage with their community authentically, increase fundraiser capacity and personalize digital fundraising efforts. With a suite of products that serves ...
Driving Growth Through Customer Advocacy & Tailored User Experiences | Interview with Shanece Grant from Gardenpatch
November 30, 2022 08:30 - 10 minutes - 3.53 MBOur core mission as marketers should not be simplifying driving conversions and gaining customers but also retaining clients and driving customer advocacy; a powerful tool for driving growth. Gardenpatch describes customer advocacy as the ‘secret sauce to sustainable and exponential long-term business growth’. Growth Hacker and Head of Marketing, Shanece Grant dives into gardenpatch’s mission to help companies build scalable systems that drive customers through a "WOW" worthy buyer and custo...
Community-Powered Marketing and Data-Driven Personalized Engagement | Interview with Christoph Knudsen from Vesta
November 29, 2022 08:30 - 10 minutes - 3.58 MBConsumers are demanding more personalized engagement without invading their privacy. Marketers are looking for innovative ways to improve customer experiences while acknowledging the consumer demand for data protection. Community-powered marketing has been a way to bridge the gap between brand and consumer and truly connect to our buyers. Vesta’s all-in-one online community platform secures your consumer relationships, mobilizes your brand advocates, and captures zero-party data to accelerat...
Rapid Growth Through Powerful Messaging & Content Marketing | Interview with Marie Forshaw from Apprentice
November 28, 2022 08:30 - 15 minutes - 4.92 MBOver the last few years, we have witnessed the incredible possibilities of the pharmaceutical industry. The technology and talent have enabled us to develop and deploy essential medication faster than we’ve seen before. One of those critical technologies is Apprentice’s cloud-based manufacturing platform. The company’s intelligent cloud platform integrates augmented reality, voice recognition, and artificial intelligence that help pharma manufacturers get medicine to patients faster by provi...
Aligning Content and CTAs With Your Buyers Journey | Interview with Caitlin Allen from OpenComp
November 25, 2022 08:30 - 15 minutes - 5.03 MBCompensation is the largest source of spend in any business. Many business owners work to compensate, fairly, equally, and with less competition but are relying on manual processes and stale data; often resulting in more confusion. OpenComp helps to simplify compensation planning with trusted market data, planning, analytics, and professional consultation in one complete platform. The VP of Marketing, Caitlin Allen, discusses the challenges and successes of reaching, targeting, and serving ...
How to Combine Offline & Online Campaigns for Rapid Growth | Interview with Noa Dekel from Bubble
November 24, 2022 08:30 - 22 minutes - 6.8 MBOur lives are busy. Filled with our career-chasing goals, blossoming social lives as we start to leave the lockdown behind, and growing families; sometimes we need a bit more support when it comes to childcare. Juggling all of this can leave some of us desperate for a night off or a catch-up with friends. So Bubble has created a first-of-its-kind family support platform and childcare app. With Bubble, parents can find, book and pay verified local sitters in just a few taps. The Head of Marke...
Improving & Serving Longer Buying Journeys in a New Category | Interview with Jonathan Tasman from Spec
November 23, 2022 08:30 - 17 minutes - 5.58 MBOur digital world, although powerful and filled with endless possibilities isn’t as safe as we’d hope. Through fraud, data breaches, and threats many of us are looking to secure quickly. Spec’s Trust Cloud automatically collects and unifies your trust, fraud, and payments data into a single source of truth; creating a smarter, safer internet powered by unified data, tools, and teams. This innovative and new category creation requires education and word of mouth to fuel growth initiatives. We...
The Ins and Outs of A Customer Marketing Role | Interview with Shannon Howard from PeopleGrove
November 22, 2022 08:30 - 15 minutes - 4.96 MBAs marketers, we’re always on the hunt for more customers, more conversions. But after we get those customers how do we continue to retain and nurture those customers; to leverage the relationship for advocacy and further customer insights? Shannon Howard, customer marketing manager at PeopleGrove dives into her unique role and what it means for PeopleGrove’s future growth. PeopleGrove is a career access platform that serves students and alumni at higher education facilities with the goal of...
Combining Inbound Marketing, Channel Partnerships, and Outbound Efforts to Drive Growth | Interview with Daniel Griffin from Userful
November 21, 2022 08:30 - 15 minutes - 5.18 MBOur work-life and social life have become solely reliant on screens, and the power of video. As we work to connect better in our remote-work lives, AV (Audio/Visual) has become one of the fastest-growing segments of the IT industry. As IT departments become more responsible for the success of AV within a business these experts turn to solutions like Userful. Userful’s award-winning Visual Networking Platform has disrupted the traditional hardware-based approach to AV with a software-based so...
Industry Spotlight: Growth Marketing in the Wholesale Electronics Space | Interview with Joshua Nzewi from Eze
November 18, 2022 08:30 - 10 minutes - 3.41 MBWe are solely reliant on technology. From the laptops that allow us to work remotely to the cell phones that keep us connected, we can no longer live without technology. But these purchases can cost dollars, so if we rely on them where can businesses go for affordable options? Eze is a B2B wholesale marketplace for smartphones, laptops, tablets, and other electronics. Streamlining the process and offering both wholesale prices and secondhand devices. The CEO and Co-founder, Joshua Nzewi dive...
The Need For Personalization & Appropriate CTAs To Increase Conversions | Interview with Samantha Stone Avneri from Regpack
November 17, 2022 08:30 - 17 minutes - 5.87 MBIt can be quite a privilege to know you cater to so many different industries and buyer personas. It shows the real need for your solution. Regpack has this privilege as they continue to see the demand and need for its online registration, payment, and user management system. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform. Marketing Director, Samantha Stone Av...
Powerful Growth Through Word-of-Mouth and Testimonials | Interview with Van Riviere from Tablet Command
November 16, 2022 08:30 - 14 minutes - 4.25 MBYour existing customers are incredible advocates for your business. The more you impress and serve the clients you have the more they will be sure to spread the word; a source of powerful growth. Leveraging the power of word-of-mouth, testimonials, and organic search is the team at Tablet Command. Tablet Command is a tablet-based incident command software for iPad. Emergency responders still rely on outdated technologies, so Tablet Command provides more data, more power, and more safety to t...
Shifting From Conversion-Based Marketing to Value-Based Marketing | Interview with Lorena Martínez Cure from Parabol
November 15, 2022 08:30 - 18 minutes - 5.48 MBEmployees will do their best work when they feel it is meaningful. Trust, open communication, and support set the foundation for that meaning. But as we become more remote-centric it can be hard to maintain that connection and balance. Parabol’s remote retrospective and meeting app allows distributed, cloud-based teams, to run meetings from anywhere in real-time or asynchronously. Lorena Martínez Cure, Product & Lifecycle Marketing Manager gives us insight into the teams they serve best and ...
The Role of Messaging and Positioning in Growth Marketing | Interview with Domitille Dien from Zelros
November 14, 2022 08:30 - 17 minutes - 29.2 MBWe’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps us understand the importance of m...
Insights Into the World of PR and Partnerships | Interview with Joy Teddy from Analog Teams
November 11, 2022 08:30 - 16 minutes - 5.8 MB“Client satisfaction begins with a talented and motivated team”. Analog Teams source engineers from the fastest-growing tech communities in Africa to create innovative software solutions. Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of cementing and exposing your brand and messaging. Joy dives into the difference between performance marketing and PR. Joy reminds us that there is always an opportunity to embrace the power of PR ...
The Ins & Outs of Global Revenue Operations | Interview with Michael Canty from Contractbook
November 10, 2022 08:30 - 13 minutes - 4.57 MBI can’t imagine anyone getting particularly excited about drawing up contracts and setting up important documentation. But, it’s essential to the running of any business. So how can we make it more approachable and even fun? Contractbook helps businesses automate contract management so they have more time. Every step from contract creation to post-signature handoffs, Contractbook streamlines the entire process. Michael Canty, Head of Global Revenue Operations, dives into their growth strateg...
Serving Customers & Innovating in the Managed Print Services Industry | Interview with Rob Farrell from SmartPrint
November 09, 2022 08:30 - 17 minutes - 5.39 MBAs more people come back to the office companies are working to simplify and streamline work processes. One key focus is documentation and printing management. SmartPrint helps organizations make sense of complex print environments. Their clients experience dramatic improvements in administrative and user efficiency, reduced print costs by 30% to 50%, and reduced helpdesk calls by 25%. The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in th...
Growing and Serving Personas in the Web2 & Web3 Space | Interview with Christopher White from Dedoco
November 08, 2022 08:30 - 15 minutes - 5.15 MBDocumentation is the backbone of any business. From communicating to collaborating to legal to finance we can always find documentation. Dedoco is bringing our paper-dominated, chaotic world of documentation to the future. Dedoco is a digital document management-as-a-service platform that focuses on data privacy and document security. Powered by blockchain, Dedoco provides customers with trusted, verifiable, and connected documents. The VP of Marketing, Christopher White dives into growing a...
The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys | Interview with Ben Ó Mathúin from SegmentStream
November 07, 2022 08:30 - 19 minutes - 5.9 MBAs prospects become more independent with the power of online search and resources, our buying journeys are becoming more complex. With the cookieless future on the horizon, cross-device and cross-browser customer journeys the attribution and converting tools we are all familiar with may no longer be the solution we need. SegmentStream helps businesses analyze and optimize the performance of their online marketing campaigns through conversion modeling. Head of Customer Success, Ben Ó Mathúin...
An Emotional Website That Highlights Value & Connects to Prospects | Interview with Chase Mohseni from Pencil
November 04, 2022 08:30 - 20 minutes - 6.83 MBIt’s one thing to sell needed and excellent-quality products but if no one knows they exist you no longer serve a purpose. So, as marketers and founders we turn to Ads; to get the word out and drive awareness. Pencil has built the world's most powerful creative AI platform to help eCommerce brands generate better, faster, and more affordable ads. The Head of Marketing and Growth, Chase Mohseni joins us to dive deeper into who Pencil serves best and how they help creativity meet performance. ...
Unbiased & Value-Driven Growth as a Service Business | Interview with Keven Ellison from AIS-NOW
November 03, 2022 08:30 - 15 minutes - 4.86 MBSuccessful businesses are filled with an armory of tools. From software to people to services and to products; we couldn’t grow and scale without them. AIS-NOW is playing an integral role in the success of businesses by providing superior quality multi-function copiers, printers, fax, and software products. Keven Ellison, Vice President of Marketing dives into the world of service and how they have shifted to online, value-driven growth. Through powerful content that is unbiased and educatio...
The Role of CX in the Buying Journey & Customer Lifecycle | Interview with Colleen Ruggiero from Firstbase
November 02, 2022 08:30 - 15 minutes - 4.83 MBWorking is becoming the new norm. We have to convince fewer businesses that this is the future of work life and rather show them the best way to do it. The Firstbase platform enables companies to manage the entire employee outfitting lifecycle from onboarding through offboarding; making remote work incredible. Colleen Ruggiero, the Director of CX, provides insight into their remote world and how her role influences the buying journey and the entire customer lifecycle. With their self-service...
Driving Social Growth Through Community & Relationships | Interview with Jordan Tennenbaum from Slim.AI
November 01, 2022 08:30 - 15 minutes - 5.23 MBPeople buy from people. People connect to people. Social Media And Content Marketing Manager at Slim.ai, Jordan Tennenbaum puts people at the core of Slim.ai’s social growth efforts. Slim.ai helps application developers create, build, deploy and run their cloud-native apps with zero friction, complexity, and waste. Jordan focuses build relationships through social media in order to fill the top of the funnel and drive awareness and excitement. Jordan gives our listeners insights and tips int...
Shifting Website Language & Navigation to Serve Different Decision Makers | Interview with Alex Siegler from Place
October 31, 2022 08:30 - 19 minutes - 6.29 MBManaging and running a business is often successful and powered by an accumulation of software, people, and services. When you’re navigating growth and driving the success of a startup this can all become overwhelming. Place helps SaaS businesses using Salesforce orchestrate subscription and billing operations, automate and share important financial metrics and calculations, and collaboratively plan for the future; you can do it all in one place. The Director of Product Marketing, Alex Siegl...
Managing and Adapting to Rapid Growth & Expansion | Interview with Niklas Dorn from Filestage
October 28, 2022 07:30 - 19 minutes - 5.77 MBCreating quality, original and valuable content involves a few milestones. Collecting research, creating and publishing can see one piece of content handed over to different hands with a great deal of back-and-forth to create the perfect piece. Filestage is a review and approval platform that frees teams from chaotic approval processes, making work more joyful and productive. CEO and co-founder, Niklas Dorn dives into the inception of Filestage and what it takes to manage rapid growth. Rapid...
Driving Growth & Positioning as a New Product Category | Interview with Jennifer Harris-Kroll from Anthill
October 27, 2022 07:30 - 16 minutes - 5.24 MBDuring the pandemic, we quickly adjusted and adapted to the work-from-home lifestyle. Setting up home offices, finding ways to connect virtually, and continuing to drive success and growth. But not everyone works from an office, behind a desk. About 80 percent of workers globally are deskless, so Anthill with its award-winning and first-of-its-kind solution helps businesses understand employees by communicating, engaging, assessing, reskilling, and mapping opportunities. Being innovative and...
Creating Valuable & Frictionless User Experiences to Build Trust | Interview with Alissa Sklar from GIS Planning
October 26, 2022 07:30 - 21 minutes - 7.19 MBData is a powerful tool. Helping us make decisions and changes that reap results. GIS Planning is the world’s leading online site selection data tools provider. GIS Planning is helping new, expanding, and relocating businesses find their best locations for success in their region. VP of marketing, Alissa Sklar helps us understand the industry they serve best and what it means to target this often conservative and cautious market. Building trust and relationships is a significant part of cust...
Meaningful Growth Through Emotional and Intellectual User Engagement | Interview with Jared Yellin from Project 10K
October 25, 2022 07:30 - 25 minutes - 8.15 MBHaving an idea and taking the risk to develop a company, product, or service is pretty powerful. But one person can’t do it alone, you need experts, funding; support. With entrepreneurship being one of the biggest industries to fail, our guest today, Jared Yellin is passionate about disrupting the industry and working to bring it to success. Project 10K is the ultimate Co-founder for every tech company, helping entrepreneurs build, scale, and sell. With this ecosystem for entrepreneurs, Jar...
Defining Content That Drives Buyer Intent & Reduces Friction | Interview with Lacey Reichwald from Aha Media Group
October 24, 2022 07:30 - 16 minutes - 5.32 MBHaving content and a strategy is essential but having content that drives results is business critical. In the healthcare industry content and key resources set the foundation for a prospect's buying journey. Aha Media Group is a content strategy and content marketing consultancy that create high-performing healthcare content that propels clear results. Lacey Reichwald, marketing manager dives into her personal journey and what it means to serve a niche market. As Aha Media Group generate re...