Pathmonk Presents Podcast
1,066 episodes - English - Latest episode: 5 days ago - ★★★★★ - 4 ratingsCandid insights from the worlds top founders & marketers.
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Episodes
Mapping Your Content to Each Stage of the Buyer’s Journey | Interview with Josh Spilker from Range
September 06, 2022 07:30 - 14 minutes - 4.66 MBCommunication is the foundation of the success of any team, but how can we manage it in our remote and hybrid worlds filled with different time zones and working routines? Range offers a range of solutions, wink, that equips remote and hybrid teams with better standups, meetings, and communication that inspires collaboration, and strengthens culture. The Director of Content, Josh Spilker provides us with insight into his content marketing efforts and the importance of mapping content accordi...
Executing Value Props for 2 Different Buying Personas | Interview with Matt Litwin from Mission
September 05, 2022 07:30 - 25 minutes - 8.37 MBEmbracing the remote-working world is a new challenge to be embraced by growing businesses. Mission is a platform that enables development teams to do their best work by building a community that brings together top engineers and supports them with an innovative engineering management platform to help them build like never before. Matt Litwin is the Head of Marketing at Mission and he passionately dives into their growth efforts and ambitions to better support their diverse buying personas. ...
The Power of Interactive Experiences in The Buying Journey | Interview with Hurriyeh Iftikhar from LiveLike
September 02, 2022 07:30 - 19 minutes - 5.83 MBCustomers are your best advocates, and improving their experience encourages them to spread the word. As users expect and demand more, LiveLike is on a mission to empower digital experiences and convert your audience to loyal fans. The VP of Marketing, Hurriyeh Iftikhar dives into the company’s growth and how they have transitioned from the sports industry to eCommerce. Helping to increase retention and enhance the buying journey we were eager to learn about their own efforts to interact wit...
Mastering Smart Outbound Strategies for an Offline Audience | Interview with Thomas Paris from PaySheperd
September 01, 2022 07:30 - 26 minutes - 8.19 MBStaying on budget, maintaining relationships, and avoiding billing errors are key goals when starting new projects. Helping manufacturers catch billing errors is PaySheperd; a SaaS platform that manages contractor billing, improves communication, and provides real-time visibility. The Director of Marketing, Thomas Paris, provides us with insights into this niche vertical and the challenges faced when serving enterprises in this industry and an offline audience. Thomas dedicates time to truly...
Industry Spotlight: Growth Marketing in Cyber Security | Interview with May-May Ogoigbe from NPC DataGuard
August 31, 2022 07:30 - 20 minutes - 6.26 MBIf your business is determined to work effectively, securely and without financial risk, data protection should be a part of your core. Helping to protect your businesses, data and clients is NPC DataGuard; an integrated security solution for mobile professionals who need to know their data is always safe and accessible. Marketing Manager, May-May Ogoigbe joins us to dive into her growth marketing efforts and what it takes to serve the cyber security industry. From brand advocates to thought...
Shifting to Persona-Led Marketing in a Competitive Vertical | Interview with Filip Galetic from Visual Composer
August 30, 2022 07:30 - 21 minutes - 6.58 MBNowadays, every business needs a website to stand out, be competitive and support our prospective customers. However, not everyone is an expert web builder or has the budget to execute it well. Visual Composer is a free website builder for WordPress that allows you to create professional-looking sites in minutes. The Head of Marketing, Filip Galetic joins us to dive into what it takes to drive growth in this competitive vertical. Having established themselves through their own quality conten...
How to Maximize Conversions With Ratings and Reviews | Interview with Andrew Smith from PowerReviews
August 29, 2022 07:30 - 19 minutes - 5.79 MBAs digital buyers become independent and do most of their research before ever reaching out to a business, ratings, and reviews are a pivotal point in these buying journeys. PowerReviews enables organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs. Helping others to maximize conversions we were eager to learn more about their own marketing and growth efforts from the VP of M...
Successfully Executing Persona-Based Marketing | Interview with Kate McQuade from P360
August 26, 2022 07:30 - 15 minutes - 5.09 MBMarketing is like the Olympic rings. My network is one ring and yours the other and when they meet we grow and expand together. Our next guest joined us with this insight as she dove into her marketing efforts and experiences. Kate McQuade is the Director of Marketing at P360. P360 enables life science companies to proactively engage AI technology across all aspects of their business; from sales to patient journey to analytics. Kate dives into their persona-based marketing efforts, content ...
“Making the Radical Shift From Mass Marketing to One-to-One Marketing” | Interview with Chuck Moxley from Blue Triangle
August 25, 2022 07:30 - 22 minutes - 7.71 MBWe welcomed marketing innovator, co-author, co-founder, and current Global Head of Marketing at Blue Triangle (a leader in digital experience management), Chuck Moxley. With almost 30 years of experience in marketing for B2B/SaaS companies for brands like Pepsi, NFL, and Sears we were excited to learn more about his new book and him. Chuck has co-authored ‘An Audience of One’ with Jamie Turner. They are on a mission to help marketers drive better results by shifting their perspective from ma...
Tackling & Executing the Buyer's Journey and Messaging in Web 3.0 | Interview with Justin Ellery from Biconomy
August 24, 2022 07:30 - 18 minutes - 5.63 MBAll industries and businesses should have user experience set as a priority. By satisfying customers and providing value you promote growth and increase retention. Helping to improve and simplify the user experience for Web 3 projects is Biconomy; a developer platform that empowers blockchain developers to enable a simplified transaction and onboarding experience. In such a niche industry and new category we were ready to learn more about client acquisition, growth, and its own customer rete...
Inspiring and Generating Advocates with Customer Education | Interview with Jack Foster from WorkRamp
August 22, 2022 07:30 - 21 minutes - 6.95 MBLearning is an opportunity to grow and push us towards the best versions of ourselves. Employers can create an environment for growth and be a part of their employees’ journeys to greater team success. WorkRamp advances learning as a growth engine for your business with a flexible platform that empowers teams to develop top talent, exceed revenue targets, and inspire customers to become advocates. The VP of Marketing, Jack Foster gives us greater insight into the customers they serve best. N...
Shifting From a Lead Generation to a Demand Generation Mindset | Interview with Canberk Beker from DeepCrawl
August 19, 2022 05:30 - 18 minutes - 5.61 MBDo you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl’s technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website’s true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a f...
Guiding Website Visitors Through Their Customer and Buying Journeys | Interview with Anita Dorf from The Neat Company
August 18, 2022 07:30 - 19 minutes - 6.08 MBHandling finances, dealing with payments, and managing bookkeeping can all be extremely overwhelming for new businesses, start-ups, and entrepreneurs. Helping you save time and money is The Neat Company; a financial management toolkit. The Marketing and Sales Executive, Anita Dorf gives us insight into their acquisition channels and strategies that best serve and reach their audience. The website is at the heart of their business and works to serve all stages of both the customer and buying ...
Ad Experiences That Don’t Disrupt the Buying Journey | Interview with Vishveshwar Jatain from Blockthrough
August 17, 2022 07:30 - 11 minutes - 3.44 MBAds can be frustrating for users and often disrupt a user’s buying journey, leaving them feeling frustrated and ready to leave a website. However, many businesses rely on the revenue generated from advertising. Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience. The Director of Marketing and Sales Operations, Vishveshwar Jatain gives us an insight into who they serve best and how they reach and cater to t...
How to Take Control of Complex Buying Journeys | Interview with Ben Barenholtz from Quivers
August 16, 2022 07:30 - 20 minutes - 7.18 MBConsumers are demanding more; hungry for direct-to-consumer (DTC) options, independent buying journeys, and heightened user experiences. Helping you take advantage of DTC opportunities is Quivers; sophisticated and powerful all-in-one software that gives brands full control of their commerce ecosystem. The VP of Marketing, Ben Barenholtz joins us to dive into their position as a unique product category and their strategies and efforts to acquire customers. From building credibility to ABM to...
Growth Marketing: Being a Sr. Marketing Manager in the Life Science Industry | Interview with Puja Shah from WhizAI
August 15, 2022 07:30 - 15 minutes - 4.92 MBWe love learning from marketers in unique and fascinating industries. So, we were excited to welcome Puja Shah, Senior Marketing Manager at WhizAI. Puja has a background in biotechnology, business management, and marketing. She was able to marry her skills and passions at WhizAI with her determination to be a key member of their growth. WhizAI is the only augmented consumer platform purpose-built for life sciences. Puja gives us insight into her growth marketing strategies, the role of their...
Pin Pointing the Right Persona and Tailoring Content Accordingly | Interview with Camela Thompson from CaliberMind
August 12, 2022 07:30 - 15 minutes - 4.96 MBCollecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accord...
First-Party Data Insights - Your Path To Surviving the Cookie Apocalypse | Interview with JC Gaal from Toggl
August 11, 2022 07:30 - 20 minutes - 6.49 MBThe cookie apocalypse is fast approaching and marketers are on the hunt to arm themselves and go bravely into battle. Our guest today, Performance Marketing Manager at Toggl, JC Gaal dives into his strategies and first-party data insights. Toggl builds work tools to elevate your productivity and eliminate stress. JC helps us understand who Toggl serves best and his efforts to analyze, tailor and create successful buying funnels. As a PPC specialist, he offers our listeners insights into faci...
Creating and Measuring Content Success in the Buying Journey | Interview with Ankit Verma from MASV
August 10, 2022 07:30 - 15 minutes - 5.04 MBIn a data-first world, we depend on reliability, speed, and security. Helping creatives and videographers transfer files ultra-fast is MASV; which offers affordable and easy tools for file sharing without limits. We were eager to speak with The Head of Content and Community, Ankit Verma to discover the power of content in their marketing strategies. As SEO plays a critical role in their buying journey, Ankit discusses both the creation and measurement of their content success. The team is de...
How to Leverage Partner Marketing for Growth | Interview with Tony Cohn from Everflow
August 09, 2022 07:30 - 22 minutes - 6.71 MBPartnerships open up more opportunities for growth, better solutions, and broader access to different audiences. Helping to amplify performance and partnerships is Everflow; a smarter partner marketing and tracking platform. Senior Customer Marketing Manager, Tony Cohn dives into their acquisition channels, the role of their website, and future efforts to optimize the customer experience. Tony gives us insight into the power of partner marketing for growth and performance. With his efforts t...
Optimizing for a Modern and Self-Service Buying Journey | Interview with Nicholas Teddy from Goody
August 08, 2022 07:30 - 17 minutes - 5.51 MBDo you know what’s better than receiving a gift? Is giving a gift. Helping you to feel the joy of gift-giving and simplifying the corporate gift-giving experience is Goody. Goody is a new way to send effortless, unforgettable, and curated gifts for any occasion with only an email or phone number. We welcome The Head of Growth, Nicholas Teddy, to help us understand how they serve both independent consumers and the B2B market. With an optimized website and a focus on a self-service buying jour...
Tips for Communicating a New Product Category in Cold-Email Outreach | Interview with Jacob Curtis from Luz
August 05, 2022 07:30 - 19 minutes - 6.63 MBThe way customers buy is shifting. Leveraging data, competitor insights, and taking action will put an eCommerce brand at an advantage. Helping eCommerce brands do this is Luz; a competitor insights platform used to fuel your growth. Tackling a unique and new product category we were eager to learn more about their growth efforts from Account Executive, Jacob Curtis. Jacob dives into useful tips for cold-email outreach and their efforts to offer their prospects value with personalized demos.
How to Support the Buying Journey in the Metaverse | Interview with Christine Dart from Helpshift
August 04, 2022 07:30 - 18 minutes - 6.55 MBAs apps grow and users rely on apps for their daily activities the more necessity there is for customer support and improved customer experience. Helpshift is a mobile-first customer service platform. It delivers a great in-app help experience for many of the world's top mobile apps and mobile games. Having established their brand within specific industry verticals, The Global Head of Marketing, Christine Dart, dives into future shifts and their expansion into supporting the Metaverse. With ...
How to Drive Tangible Results From Your Website | Interview with Thom Robbins from PeopleReign
August 03, 2022 07:30 - 16 minutes - 5.49 MBOur team at Pathmonk has spent time analyzing and understanding chatbots and the true value they can offer. Our guest today agrees; that chatbots have their limits and can’t help to resolve complex issues. Thom Robbins is the Director of Marketing at PeopleReign; a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom dives into their broad-reach education efforts and reminders marketers of the importance of message testing. Being agile and adaptable is...
Tips to Generating an Empathic Customer Buying Journey | Interview with Mahdi Keyhani from RamSoft
August 02, 2022 07:30 - 16 minutes - 5.53 MBTaking time to build long-term relationships with customers can create a domino effect of growth and establishment. The more time spent connecting closely to customers allows you to craft optimized solutions truly and encourages advocacy and word of mouth. This is at the top of my mind for our guest today, The Product Manager at RamSoft, Mahdi Keyhani. RamSoft is a leading healthcare IT software and services company that is dedicated to creating and delivering award-winning medical imaging a...
Driving Lead Generation From an Education Perspective | Interview with Federico D'Uva from Rawnet
August 01, 2022 07:30 - 15 minutes - 5.06 MBStriving to stand out from the ground should be at the top of every digital brand’s mind. Helping determined brands become the industry leaders in their sector is Rawnet; digital strategy and design experts working to create a lasting positive impact. The Lead Marketing Strategist, Federico D'Uva dives into the industry agnostic personas they serve and their own efforts to practice what they preach. As Federico provides us with his thoughts on their website he mentions his goal of driving le...
Tips and Insights Into Nailing The Post-Purchase Experience | Interview with Juliana Casale from Wonderment
July 29, 2022 07:30 - 20 minutes - 6.98 MBWe can easily get swept up in the success of a customer's purchase. But in order for us to ensure recurring customers, good reviews, and inciting reason for customers to spread the word we must work to perfect the post-purchase experience. Helping Shopify brands deliver delightful, post-purchase experiences is Wonderment. The Head of Brand and Community, Juliana Casale helps us understand the value they offer, the verticals they serve best, and her efforts to drive growth. Juliana looks at m...
How to Efficiently Leverage Webinars in the Digital Buying Journey | Interview with Melissa Kwan from eWebinar
July 28, 2022 07:30 - 21 minutes - 7.34 MBBuyers demand more control over their buying journeys and the percentage of buyers that buy without talking to a salesperson first is continuing to grow. Co-founder and CEO of eWebinar, Melissa Kwan gives us insights and facts from her expertise in sales and marketing. eWebinar turns any video into an interactive, automated webinar. They run your webinars for you so you don't have to. Melissa dives into their efforts to support an independent digital buying journey coupled with high-quality ...
How Product Marketing Can Shape Your Messaging | Interview with Nick Thompson from Mediafly
July 27, 2022 07:30 - 18 minutes - 6.08 MBAs marketers, we tend to collect. We collect tools and software in our determination to better aid our efforts to reach, capture and support our audiences. But there’s always something missing; actionable insights, a challenge that both we at Pathmonk and Mediafly are working to solve. Mediafly provides collaborative tools for sellers and marketers to provide interactive, value-focused buying experiences that drive revenue. The VP of product marketing, Nick Thompson, gives us an in-depth loo...
Growth Marketing Insights for a Payment Industry Platform | Interview with Ivan Szabo from IRIS CRM
July 26, 2022 07:30 - 13 minutes - 4.42 MBThe purchasing experience provided is key to a customer’s buying experience and it can quickly impact their choice to buy. At this stage, you want to simplify the purchasing process. Helping businesses sell faster and smarter is IRIS CRM; a leading payments industry platform that’s created to grow your business. The VP of Marketing, Ivan Szabo gives us a taste of his growth marketing insights in this niche and tight-knit industry. From brand recognition to valuable content to the tone of mes...
Creating Valuable Content for Each Buying Journey Stage | Interview with Shiro Hatori from Concept3D
July 25, 2022 07:30 - 15 minutes - 5.4 MBWe should all be on the hunt to improve and heighten our customer experiences. Helping you bring your world to life is Concept3D; whose software enables you to create powerful online experiences with interactive media, virtual reality, 3D modeling, and maps. Director of Demand Generation, Shiro Hatori dives into his efforts to create and capture demand. With the cookie apocalypse on the horizon and Shiro’s ambition to improve the buying journey, the team is focused on generating value and co...
Driving Brand Awareness and Interactive Customer Experiences | Interview with Amber Erickson from Seed Technology
July 22, 2022 07:30 - 15 minutes - 4.9 MBAs markets become more competitive business owners are on a hunt to stand out and beat their competition. Customer experiences play a more critical role in this type of competition. Helping to serve the growing cannabis industry with this is Seed Technology. They offer In-store digital software explicitly designed for cannabis dispensaries. They are on a mission to help you drive brand awareness and heighten those in-store customer experiences from TV menus, self-service ordering, and intera...
How to Use Storytelling to Effectively Grow Your SaaS Product | Interview with Gavin Hammar from StoryPrompt
July 21, 2022 07:30 - 27 minutes - 8.87 MBStorytelling can be a powerful tool to stand out in a crowd of competitors and a busy world of SaaS products and solutions. With the main goal of driving the human touch through storytelling, the founder of StoryPrompt, Gavin Hammar, joins us to discuss his story and growth efforts. Gavin is currently building StoryPrompt and is the Founder & Former CEO of Sendible, acquired in 2021. StoryPrompt is helping businesses create stunning customer videos that cut through the noise and build trust ...
How to Position Your Brand & Content Marketing to Sell More | Interview with Phillip Oakley from Sales Factory
July 20, 2022 07:30 - 19 minutes - 5.9 MBContent is like a library. The more you put on those shelves the more potential you have to attract not only more people but a more diversified audience too. The VP of Brand Strategy at Sales Factory, Phillip Oakley, offers our listeners this advice on successful content marketing. Sales Factory is a results-driven marketing company fuelled by research and relentless curiosity that helps brands win at retail by transforming deep consumer insights into actionable strategies. Phillip takes us ...
Deciding On The Most Effective Conversions Goals That Serve Prospects | Interview with Michael Ashford from The Receptionist
July 19, 2022 12:30 - 24 minutes - 8.02 MBEver walked into a building and had to sign in to get access? Helping you make a radically new first impression is The Receptionist; the most versatile, effective, and easy-to-use Visitor Management system. The Director of Marketing, Michael Ashford dives into their efforts to increase trust, improve customer experience, and optimize overall operations while maintaining the human touch. With the ability to serve many use cases we were eager to learn how Michael leverages their website. Micha...
How a Director of Product Marketing Leverages a Website | Interview with Gaurav Suman from HiveMQ
July 19, 2022 07:30 - 22 minutes - 7.06 MBDevices are becoming more and more connected. As we embrace smart living and working the internet of things is booming and growing exponentially. HiveMQ helps companies connect devices to the Internet. They enable fast, secure, efficient, scalable, and reliable bi-directional movement of data between devices and the cloud. The Director of Product Marketing, Gaurav Suman offers us more insight into the industries and users they serve coupled with his growth marketing efforts. Gaurav gives us ...
Tips To Introducing Intricate ABM And Personalization Strategies | Interview with Kandace Miller from Centrical
July 18, 2022 12:30 - 12 minutes - 4.18 MBShould we not all be on a mission to inspire and guide our employees in an effort to drive revenue? On a mission to unlock the potential of your people, Centrical provides an employee-centric success platform that holistically navigates employees to success. Although new to the company Head of Global Demand Generation, Kandace Miller passionately dives into her role at Centrical and her efforts to dive deeper into ABM and personalization strategies. With the main goal of creating independent...
Use Your Website to Demonstrate Deep Customer Empathy and Understanding | Interview with Erin Smith from B12
July 18, 2022 07:30 - 14 minutes - 5.03 MBProspects and customers rely on resources to evaluate services and products; aiming to establish trust, transparency, and credibility. A website is a prospects most sort after resource on their hunt to find the most suitable service or product. B12 is helping businesses build professional websites with the goal of you focusing on your clients while B12 creates and maintains your website for you. Senior VP of Marketing, Erin Smith gives us an insight into how they leverage their own website t...
Deliver Tailored First-Party-Data-Driven Marketing Activity | Interview with Ben Cicchetti from Daylight
July 15, 2022 12:30 - 16 minutes - 5.47 MBConsumers are becoming more and more privacy-conscious; taking time to consent and control the data they give. For marketers, this means that first-party data is more critical to improving the customer experience overall. Helping businesses deliver tailored first-party-data-driven marketing activity is InfoSum; a data collaboration platform. The VP of Corporate Marketing, Ben Cicchetti gives our listeners insights into what is essential when it comes to first-party data and how they serve th...
Marketing Ops Spotlight: Improve The Experience Between People and Processes | Interview with Amir Golbazi from Daylight
July 15, 2022 07:30 - 22 minutes - 6.76 MBLeveraging powerful data is essential to creating digital experiences. Daylight is helping businesses collect, validate and deliver business-critical data and information. Daylight’s low-code platform makes it simple for business teams to simplify and digitize their current processes. Product Marketing Manager, Amir Golbazi provides us with more insight into the services and potential Daylight offers. As Daylight works to empower teams and marketing ops we were eager to hear about Amir’s eff...
Successfully Implementing Quality Multi-Channel Marketing Strategies | Interview with Laura Nelson from Signpost
July 14, 2022 12:30 - 15 minutes - 4.99 MBReviews and customer experience are playing a critical role in any buyer’s journey. Prioritizing customer experience and connection can generate loyal advocates and returning customers. Helping local businesses attract, connect with, and grow their customer base is Signpost. The VP of Marketing, Laura E. Nelson joins our host to dive into her multi-channel marketing strategies and their efforts to invest in SEO, email marketing, and content. Laura looks to the future of Signpost and is aimin...
Tips to Successfully Designing Online Pathways for Varying Partner Personas | Interview with Kelly Donohue from The Last Mile
July 14, 2022 07:30 - 19 minutes - 6.16 MBPeople connect to stories more than bullet-pointed features and our guest today reminds us of the importance of narratives and messaging. Kelly Donohue, Communication and Brand Manager, joins us to dive into the influential and life-changing work they’re doing at The Last Mile. The Last Mile prepares incarcerated individuals for successful reentry through business and technology training. Partners in all forms set the foundation of their work and Kelly helps our listeners understand the impo...
Insights into Driving Demand, Awareness Building, and Lead Generation for a Start-up | Interview with Bre Bush from PayZen
July 13, 2022 12:30 - 16 minutes - 5.31 MBPaying for and affording healthcare should never be difficult and yet it is a reality for many. PayZen is on a mission to solve healthcare affordability. They use data and AI to create individualized patient payment options that families can afford. The Director of Demand Generation, Bre Bush joins to dive into the critical and vital work they are doing for both individuals and healthcare providers. As her role suggests Bre, with passion and skill, is focused on driving demand, building awar...
Growth Marketing: The Role of Crypto Payments in the Buying Journey | Interview with Joaquín de Miguel from ForumPay
July 13, 2022 07:30 - 23 minutes - 7.69 MBCrypto is a new and growing currency. With this new technology, there is an opportunity to revolutionize payments. ForumPay empowers consumers to purchase goods and services using their preferred cryptocurrency with their preferred wallet, while seamlessly enabling the Merchant to receive payments in their preferred currency in their preferred bank account. Marketing Director, Joaquín de Miguel joins us to dive into the world of crypto payments and how businesses can leverage ForumPay as a c...
How To Increase Conversions on Your eCommerce Website | Interview with Dan Mullaney from Nostra
July 12, 2022 12:30 - 27 minutes - 8.46 MBIt is one thing to draw prospects to a website or sales call but it is another challenge to encourage and increase conversions on your website. Nostra is a conversion optimization software that optimizes your website without you having to lift a finger; focused on helping to increase conversions for Shopify store owners. We welcomed Dan Mullaney, Director of Growth Marketing and Demand Generation. Dan gives us an overview of who Nostra serves best and their ideal persona. We were eager to he...
Helping to Facilitate and Define Content Discovery as the Director of Marketing | Interview with Gary Arnold from Executech
July 12, 2022 07:30 - 19 minutes - 6.61 MBTechnology keeps a business running and the more a company grows the bigger the infrastructure; making IT departments a foundation for any business operations. Executech provides a full range of managed IT services, products, and solutions as a completely outsourced IT support department. Serving many industries and diversifying verticals we were keen to discover more from the Director of Marketing, Gary Arnold. Gary gives us an overview of their marketing channels and his efforts to meet pr...
Changing Your Website Messaging From Feature-Listing to Value-Based Copy | Interview with Sara Davis Guappone from Pronto
July 11, 2022 07:30 - 16 minutes - 5.41 MBSales and Marketing are known key drivers for growth and brand development but an emerging growth channel with high potential is Partnerships. Head of Marketing at Pronto, Sara Davis Guappone helps us understand the future of partnerships and how Pronto’s platform helps companies collaborate with their partners seamlessly. They are building a unified platform for companies to automate their ecosystem operations to realize the true potential of their partner ecosystem. As an emerging category...
Growth Marketing Insights: Diversifying Your Audience | Interview with John Buglino from Optessa
July 11, 2022 00:30 - 23 minutes - 7.25 MBOrganization, efficiency, and execution are what we need to optimize our day-to-day operations. Optessa provides world-class manufacturers from all over the world with the only planning, sequencing, and scheduling software that mathematically guarantees results. The Director of Marketing and Sales, John Buglino joins us to dive into the industries they serve best and his efforts to diversify their audience. John gives our listeners more insight into his growth marketing efforts and how they ...
Insights Into Reaching Offline-First Customers As A Growth Marketer | Interview with Greg Burroughs from BarnTools
July 08, 2022 12:30 - 18 minutes - 6.28 MBWe welcomed the Head of Marketing and Growth at BarnTools, Greg Burroughs. BarnTools, built by producers, for producers, provides next-generation, smart solutions for animal agriculture. Greg dives into his efforts to reach their offline-first customers. From direct mail to social media to leveraging technology the team at BarnTools has found unique marketing strategies to reach this audience. Greg sets his marketing priorities on storytelling, social proof, building trust, and leveraging cu...
Generate, Influence, and Leverage Purchase Intent | Interview with Katie Canton from GooseChase
July 08, 2022 07:30 - 16 minutes - 4.97 MBAs our modern and digital age demands more and expects more are we not always on the hunt for engaging and impactful digital experiences? Helping people create unforgettable experiences is GooseChase; an online platform that helps organizers create and run digital scavenger hunt experiences through players' mobile devices. The Head of Marketing, Katie Canton dives into their mission of making remote work, education, and team builds, etc. fun. Reminding us that there’s a little of Goosechase ...