Crafting a Cohesive Customer Journey through Messaging Consistency and Branding | Interview with Evelyn Cools from Butterfly.ai

We’re all navigating remote work and discovering innovative ways to connect disconnected teams. Butterfly.ai is helping create employee experiences frontline teams deserve. Evelyn Cools, Marketing Manager joins us to discuss Butterfly.ai’s focus on improving engagement and happiness for desk-less employees through actionable insights and open conversations facilitated by their platform. They target companies with a significant hourly desk-less workforce, particularly in supply chain, manufacturing, logistics, transportation, retail, and hospitality. The platform addresses challenges such as remote management, language barriers, and leadership gaps within the frontline workforce. The primary audience includes operations, HR, and internal communications professionals in these industries. The company employs an outbound strategy involving events, trade shows, word of mouth, and digital channels for client acquisition. The website is viewed as a crucial resource for potential buyers to understand the product's value proposition and mission. As the sole marketer, Evelyn's responsibilities span event planning, sales support, messaging consistency, branding, and ensuring a seamless customer journey.