The narrative is shifting; from mere reach on social media to a realm where communities engage directly with and invest in beloved brands. Web3 & Award-Winning ABM Marketer, Shae Biron joins us from Palm NFT Studio in Boston. Palm NFT Studio is a tech company that collaborates with artists, brands, IP owners, and entertainment companies to redefine audience engagement using NFTs (digital collectibles). They develop complete web 3.0 strategies, create marketplaces, execute primary and secondary sales, and engage in community building. They recently launched the Palm Generative Art Maker, a free Unreal Engine plugin that enables users to create and mint generative 3D collections as NFTs without coding knowledge. They have been actively driving growth through a multifaceted approach and dynamic growth initiatives. Their emphasis on education, evident in their insightful blogs and op-ed pieces, has not only positioned them as a valuable resource in the rapidly evolving Web3 and NFT landscape but also attracted a steady stream of visitors to their website. Leveraging the power of media coverage and backlinks facilitated by their PR agency, they've successfully amplified their visibility, building credibility within the industry. Their strategic focus on community engagement, exemplified by tools like the Palm Generative Art Maker and the Chain Letter platform, has garnered attention, enabling them to tap into a broader range of creators. By fostering this ecosystem and promoting direct connections between creators, brands, and consumers through blockchain technology, Pam NFT Studio is pioneering the transformation of storytelling and brand interactions in the web3 era.