The Laura Sprinkle Show

Ep. 074 - Biggest Mistakes To Avoid When Creating an Online Course with Danny Iny

What should an online course provide? If you’re like me, you know the answer is results. But it’s not as easy as it sounds to make an online course that gets people the results they want. So many online course orders go untouched, and the customer never gains a thing. How do we avoid this? Danny Iny is  the founder and CEO of Mirasee, and a leading voice in the world of online courses. In today’s episode he is sharing some of the biggest mistakes that you should avoid when creating you...

Ep. 073 - Become a Contributor and Get Recurring Media Wins with PollyAnna Brown

Getting publicity in the media can be a full time job, and no one has time for that. PollyAnna, a communication expert and journalist, knows the key to getting around that limitation: recurring media. If you want to get publicity, which is FREE marketing that puts you right in front of your IDEAL audience, checkout PollyAnna’s advice on how to get yourself some recurring media features.

Ep. 072 - Why Every Business Owner Should Be Doing a Podcast Show with Patrick Allmond

Are you doing a video show or podcast for your business? You should be. Patrick Allmond is an entrepreneur with 20+ years of experience and he believes that every business owner should have their own show. With a show you can educate people and provide your own unique perspective. And this content is evergreen. There’s no reason not to!  If you’re looking for ways to optimize your marketing, this episode is for you.

Ep. 071 - How Courage Can Help You And Your Business Grow with Heather Hubbard

Are you embarrassed about asking for help in your business? Do you find you spend more time doing things for other people than for yourself?   What can we as entrepreneurs do to get the help we so desperately need without feeling bad about it?   The answer is simple: We need to have courage.   Heather Hubbard is the founder of Simple courage, a storytelling media company, movement, and community. She teaches business owners how to be brave in their everyday lives so they can be s...

Ep. 070 - My Top Lessons From My First 6-Figure Launch

I’ve been involved in dozens of launches and I’ve learned a lot from my experiences. But... Every launch comes with it’s lessons learned.  At this point, I think I’m just learning these lessons on a deeper level. It’s one thing to know that you should care for your mindset, leadership, planning, etc., but it’s a whole other thing to apply this information while you’re trying to scale your business. These five tips can serve anyone, whether you’ve launched a million times or this is y...

Ep. 069 - Learn to Receive Everything In Your Business and Life with Patty Lennon

Why is it so important to learn to receive everything in our lives? Patty Lennon, a keynote speaker, coach, and best selling author that helps people create space for magic in their lives and businesses, found that everyone she met struggling in their businesses was struggling with their ability to receive. There is a kind of magic that comes with learning to receive everything: both the positive and the things we perceive as negative.  She’s seen people go from struggling to make a sa...

Ep. 068 - How I Got Featured In Forbes

Have you ever wondered how you can get your business into a big media outlet like Forbes? For many years I worked behind the scenes for Selena Soo and watched her students get a ton of media wins. I always told myself that I’d do it too someday, if I had the time to promote my own business. Last year was my time. I finally decided to go all in and really focus on promoting and developing my own business. I started out accepting a lot of podcast features and being a guest expert in groups...

Ep. 066 - How To Shift Your Habits to Lead a Better Life with Laura Husson

Do you ever think to yourself “Why is this happening again?” If you have habits in your life you want to change or cycles you want to break you can probably relate to the feeling. I’m a deadline chaser, and no matter how much time I give myself for a project I always find myself running around last second to get everything done. Every time, without fail, I wonder why I can’t break this habit and get frustrated that I’m back in this position again. Laura Husson, who goes by Totally Laur...

Ep. 065 - Why You Don’t Need to be a Marketing Expert To Start Your Own Business with Josh Koerpel

In Episode 059 Juju Hook taught us how to pivot with mastery - which is taking skills from our old jobs to help us start off with an advantage in our new business. Josh Koerpel is a perfect example of what pivoting can look like and what it can teach us. Josh is the founder and creator of Firebuilders. IO and funnel mappy. He went from working in mechanical engineering to software development, which all started from… Sailing. I was so interested in his story that I wanted him to come on ...

Ep. 064 - How to Tell Your Brand Story and Connect with Your Audience with Jaya Rose

As a values based business owner, your brand story is the backbone of your business. They’re literally the reason we start our businesses. “There was a moment where I was sitting in the public library in Portland, and I didn’t know how I was going to make rent the next month. I asked myself, ‘okay, what can I do?” My first step was to make myself a list of things to do, the first act of which was to text people I knew to see if anybody knew of a job opening. Even just texting three peopl...

Ep. 063 - How to Find the Confidence to Ask For Affiliates

I've always wanted to do everything by myself. Even as a kid.   If my grandparents tried to do the alphabet with me I would say “NO STOP! I do it I do it!”, because I wanted to do it by myself. I’ve always been praised for being independent, getting things done myself, and “doing it all”.    This is where one of my biggest challenges comes from (and I’m sure that you can relate to this too). Always being independent and wanting to do everything myself makes it incredibly difficult to...

Ep. 062 - Create an Incredible Launch Mindset with Linda Perry

What is the biggest challenge you face when it comes to launching? If you’re like me, it’s all mindset. Mindset plays a huge role in the well being of our businesses and launches. So many people are afraid of losing control during their launches, or looking stupid, or even playing all out in their launches. And if that’s you I highly recommend that you listen to hear some of Linda's frameworks and advice. Linda Perry is a master mindset coach and business strategist who believes that t...

Ep. 061 - Ask Me Anything: Launch Mistakes, Supporting Partners, and Mental Health Awareness In Business

In today’s episode I’m answering three questions (submitted by students) about affiliate partnerships, making mistakes, supporting partners in launches, and caring for our mental health as business owners. I’m here to answer their questions and give my thoughts on saving time during a launch, reflecting on our mistakes, efficiently creating content for every launch mechanism, and supporting our mental health while running our businesses.

Ep. 060 - Imperfect Allyship and Making The World a Better Place with Erica Courdae

Wherever you are in the world, I'm sure you saw the horrific displays of white supremacy in the U.S. Capitol at the start of 2021. Quite frankly, it was all the more horrific because it was predictable. If we have any chance of making the world the brighter place that I know we all wish to see: full of equality, joy, and love for all people, regardless of how their body (earth suit) looks or who they love or where they were born, then we need to be actively working toward it. Erica Courd...

Ep. 059 - Pivot with Mastery: How to change your mind, business, or direction without losing steam or needing to start from scratch

Whether you’re changing your business offering, working through a rebrand, or you’re starting to feel disconnected from your work and looking to do something different, we’ve all been there when it comes to pivoting.   When you’re going in a new direction it can feel like you have to burn everything down and start again (trust me, I’ve been there). But the truth is, we’re never REALLY starting from scratch.    “Pivoting is not the same thing as beginning again,” Juju says, “It’s a ne...

Ep. 058 - Thank You 2020

During Happy Hour yesterday, I asked everyone to un-mute themselves and say those words: Thank you 2020. It was close to 50/50 with the number of people who looked at me in shock vs. those who were genuinely glad to be saying these words. There may have been a sarcastic remark or two. That’s okay with me. You’re always allowed to feel your feelings.  But if you’re open to the activity we did, I challenge you to write out 10 sentences starting with: “I’m so grateful for…”  In this tim...

Ep. 057 - Fast Track Your Business By Creating a Signature Offer with Terra Bohlmann

I’ve talked about slowing down and doing less a lot on this podcast, so it might sound counterintuitive to talk about fast tracking, but it turns out that we’re all on the same page. Terra and I both believe in having integrity and taking care of ourselves outside of business. It turns out some of us just work a little differently! Terra Bohlmann is a business strategist who helps female entrepreneurs accomplish in one year what would normally take them five-years. As the creator of The Bu...

Ep. 056 - Referrals on Repeat: Using the ‘Cycle of Partnerships’ for Ongoing Affiliates

What do underwear and partnerships have in common? When a brand does them well, it creates a cycle of either repeat customers or repeat partnerships!  That’s a kind of no brainer fact but in this episode of The Laura Sprinkle Show, I’m going to break down what I call the “Cycle of Partnerships,” which is exactly how all my 6- and 7-figure clients have affiliates that go ALL IN on their promotions and come back for more every time they run another launch.

Ep. 055 - How to Get Featured in the Media with Cher Hale

Getting featured in the media can lead to some big things for you and your business. I’m talking about new clients, amazing connections, and even $50,000+ in revenue (a true story Cher told me in this episode!).   Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell d...

Ep. 054 - How to Make Connections That Are Guaranteed to Grow Your Business

As someone who built their business using partnerships, I’ve never really had an issue making connections. When I need to do something I just send a text or hop in a call with a friend and get things moving.  I’ve been told by my team, and fellow entrepreneurs, that it can seem pretty intimidating if you don’t know exactly where to start. I’m here to give you that nudge to start making connections in your business today! Last week I gave you the secret to building aligned affiliate partn...

Ep. 053 - The Secret to Building Aligned Affiliate Partnerships

If you’re like me and you’re tired of receiving business cards (that always end up in the trash) and getting messages from people about their “opportunities,” this episode is for you. Scrap everything you know about networking because I’m here to give you the keys to running a successful business without having to cold pitch yourself or spending way too much money on marketing ads. The truth is, as online business owners, we don’t have a built-in system for making friends and creating re...

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Ep. 052 - Creating a Successful Digital Membership with Dr. Krysti Wick

If you’ve ever considered moving your business online you’ve probably already tried weighing the pros and cons.  “I could reach a larger audience, share my passion in a new creative way, maybe even start working from home... But I don’t know where to start. How do I make a website? What if it’s too much work?” Don’t let how overwhelming starting an online business might sound stop you. It’s not as hard as you might think.  Dr. Krysti Wick is a chiropractor, coach, speaker, and practice...

Ep. 051 - Creating a Business Plan in a World That Keeps Changing

We’re getting to the time of year when we start to really look ahead and think about the next year.  You may be asking yourself: “What do I want to create? What do I want to experience? When will I launch and how much money do I want to make?” At the same time, we all know that 2020 hasn’t gone according to plan. We can look at our 12-month plans from late last year and laugh (so that we don’t cry)! If you don’t plan, it can be really easy to lose sight of the big picture while you’re ...

Ep. 050 - Understand Your Myers Briggs Personality Type to Run a Better Business with Jessica Butts

When you first start out in business, you’re wearing about 14,572 hats to get up and running.  You’re the one writing the copy, creating the graphics, setting up PayPal buttons. You’re the finance, shipping, fulfillment, operations, marketing, and sales departments all rolled into one! And I’m sure you soon realized that there was some stuff that you absolutely suck at.  According to Jessica Butts, author of the popular books, “Live Your Life from the Front Seat” and “Don’t Do Stuff You ...

Ep. 049 - 3 Ways to Get the Most Out of Any Mastermind You’re In

If business moves at the speed of relationships, as my mentor Todd Herman always says, then a mastermind is like a turbo jet for their growth.   This week I’m heading off to the final retreat of a mastermind with Kate Northrup and, though it’s wrapping up, the connections and building I’ve done over the past 9 months will last well beyond this container.   If you’ve been thinking about investing in a high-level mastermind, I absolutely recommend it. I also want to make sure you get a...

Ep. 048 - Build Your Brand with Maya Elious

Three years ago I walked into the most gorgeous room in Las Vegas. It had everything you’d expect in a casino ballroom, from elegant chandeliers to funky music, and even a tall bar with drinks going up as high as the eyes can see.  Then an amazing woman, Maya Elious, walked into the room. She was super put together, had on a fabulous dress, and radiated love: everyone was instantly drawn to her. We ended up having a personal conversation, and when the topic moved to branding and I realiz...

Ep. 047 - IT Security for Online Business Owners with Chris Plouffe

A few weeks ago my website went down for about an hour. My team notified me as soon as it happened but I sort of just shrugged it off. ‘It’ll be back on soon, we don’t need to worry about it’. Then the emails started coming in. I was shocked. I knew the website was down for about an hour, but I didn’t think it was a big deal. I underestimated my own business: and I’m not the only one. A lot of small business owners and entrepreneurs neglect their security. We say that ‘My business is...

Ep. 046 - The Secret to Living More by Doing Less with Kate Northrup

There’s a growing culture around us that pushes us to believe we are too busy, and everything is too urgent, to take time for ourselves. Could the key to getting more done actually be doing less?  My friend and mentor Kate Northrup has helped me realize that what is actually urgent is remembering to slow down and take a little time every day to enjoy our lives. Don’t get me wrong, we still have to work, but as Kate says, work is less about what we’re doing and more about how we’re doing ...

Ep. 045 - Making Better Money Choices with Jacquette Timmons

I got pretty personal in this episode because it involves how we deal with our money and it turns out, we are emotionally attached when we decide a choice for our finances.  I can’t wait for you to meet Jacquette Timmons, an expert in financial behavior who believes that we don’t manage our money -- instead, we manage our money choices. Jacquette’s main focus is helping her clients make better choices with their money in order to achieve financial success.  In this episode, she helps us ...

Ep. 044: Building an Audience That’s Obsessed With You with Melissa Cassera

It’s one thing to build and grow an audience, but when you cultivate an audience that’s obsessed with you (in a good way, of course!), your business will thrive. Those raving fans will eagerly purchase your products, become the best students and case studies, you’ll have more fun, and make more money.  But how do you do that? Well, that’s what this conversation with Melissa Cassera is about. Melissa is an expert in publicity, sales, and storytelling, as well as an accomplished screenwriter...

Ep. 043 - Why I Canceled My 6-Figure Launch (and What I’m Doing Instead)

Are you a YES person but feeling overwhelmed with everything on your plate and want to say no to projects coming your way? Or if you’re feeling a little scared and not sure if you trust your gut about a big decision in your business, this episode might help you explore that more so you can make the right decision for you.  I just went through my own process around this because we’ve been getting ready for our big launch next month and I just canceled it. Even though it was projected to be ...

Ep. 042 - 5 Steps to Creating a Digital Course (and Why You Should)

Have you ever thought about doing a digital course for your business? If so, you’re going to want to listen because I think everyone should have a digital course in their product suite. I wanted to talk about this because after doing done-for-you work for the last couple of years, I knew I needed to build a digital course, and that’s how Rock Your Affiliate Program was born. Now I’m able to serve more people in a bigger way than I was with the 1:1 work I had been doing, and I want that for...

Ep. 041 - Stop Being a Bottleneck and Expand Your Business with Karen Sergeant

I’m so excited to introduce you to Karen Sergeant, a Fractional COO who helps CEOs stop being the bottleneck in their business by helping them reimagine their internal operations and create customized best-practices for how to manage their projects, teams, and decisions. Karen is actually the one responsible for my affiliate partnerships journey, because she hired me to be the affiliate manager for Selena Soo’s affiliate launch for Impacting Millions, so I have her to thank for that.

Ep. 040 - Legally Protecting Your Business and Affiliate Program with Andrea Sager

I’m so excited for you to hear this episode with Andrea Sager. Andrea has a small law firm and helps small online business owners legally protect their businesses. Andrea and I have been friends for a long time. I’m an affiliate partner for her program, The Contract Vault, because having the right legal protection in your business is so important and so often overlooked.   I can’t wait for you to dig into this episode where we talked about how you can legally protect your business as wel...

Ep. 039 - Create a Successful Service-Based Business with Jenny Shih

I’m excited to rescue this interview with business coach Jenny Shih from the 2017 archives! It’s such a good one if you’re a service-provider and want to sell more of your services or launch an offer that you can scale. Because the great thing about 1:1 services is that you don’t need to create a huge product or have a big launch to inject quick cash into your business.  Jenny Shih is a fantastic coach who helps her clients start, grow, and streamline a successful online service-based busi...

Ep. 038 - Socially Conscious Branding and Partnerships with Kathleen Ventura

If you’ve been following me for a while, you know how I’m all about living your values. In 2020, at the time of publishing this episode, with it being an election year, and also one that will go down as one of the most significant years in history, people are more socially conscious than ever, and we are voting with our dollars for the world we want to live in.  Which is why I am so excited to pull this previously unreleased episode from the archives, where I spoke with Kathleen Ventura ab...

Ep. 037 - Why Less is More for Your Email List, Followers, & Affiliates with India Jackson

I can’t wait for you to dive into this episode with India Jackson, CEO of Flaunt Your Fire, where she helps brands amplify their influence. She’s also host of the five-star rated podcast Flaunt Your Fire, and is a co-host of Pause on the Play with Erica Courdae. We talk about relationship-building, attracting new clients, and common mistakes many people make with their business and how to fix them. 

Ep. 036 - 5 Reasons You Should Create an Affiliate Program for Your Digital Course

I’m so excited to be diving into one of my favorite topics -- creating an affiliate program for your digital course. Today I’m going to be talking about 5 reasons you should at least consider creating an affiliate program to reach more people and make more money with your digital course.  For those of you who don’t yet have a digital course… whether you have 1:1 services, small group programs, or you offer 1:1 coaching, a digital course may be a great next best step for you. It’s a great...

Ep. 035: How to Write Copy that Converts (Even if You’re Not a Copywriter) with Prerna Malik

Today I’m so excited to introduce you to Prerna Malik, a gourmet copywriter and community management expert.  Prerna is the co-founder of Content Bistro and co-creator of Profits on Tap®, and is one of a handful of copywriters certified by the OG of conversion copy, Joanna Wiebe, and she’s worked with over 450 clients worldwide including some of the biggest and best names in the industry, like Pat Flynn and Amy Porterfield.  We had a fantastic conversation about, “What is conversion copy...

Ep. 034 - Writing Copy That’s Unmistakably You with Justin Blackman

Good copywriting can make all the difference in your business marketing strategy, but your copy is only as good as the voice behind it. In order for your copy -- whether written by you or a professional copywriter -- to resonate with people, it needs to sound like you. And this week’s guest shows people how to do just that by creating voice guides to help make their copy sound undeniably like themselves. Justin Blackman is a copywriter who’s a little bit extra (which I love!). In 2017, he ...

Ep. 033 - Growing Your Business Through Online Marketing with Lauren Pawell

Doing business online can be tricky at times. You can earn a lot if you use it properly or get frustrated if you don’t. In this episode, online marketing strategist Lauren Pawell shares how she helps entrepreneurs generate, nurture, and qualify more leads online through high-impact marketing efforts. Lauren is very data-driven, which I love, and she talks about how tools like lead magnets, lead generation, and funnels in your online marketing strategy help grow your business.  As an online...

Ep. 032 - Create a Partnership With Your Body Through Self Care with Danika Brysha

When I first met Danika Brysha, I only knew that she was the CEO of Model Meals, a meal-delivery service of healthy, delicious food beloved by my former client, Amy Porterfield. We met because we’re in Kate Northrup’s mastermind together and I instantly understood that this was a woman who is up to big things. I love that she values freedom as much as I do, even though we’re also the kind of people who have 5 million ideas at a time… which kinda eats into that freedom. Creating the struc...

Ep. 031 - Life, Love, and Business with Mike Watts

I’m so excited for you to listen to this episode where I talk to Mike Watts -- entrepreneur, speaker, and dad. He and his wife, Kate Northrup, have built a multimedia digital empire that supports ambitious women and helps them light up the world without burning themselves out in the process.  I first met Mike in the summer of 2014 in a little coffee shop in Portsmouth, New Hampshire. I was a health coach and people were asking me for advice on what probiotics to take, so we were meeting be...

Ep. 030 - Blogging, Profit, and Partnerships with Kate Kordsmeier

I’m so excited to introduce you to Kate Kordsmeier, founder of Root and Revel, and the Six-Figure Blog Academy. She’s also one of my mastermind sisters!  Kate was a freelance journalist who wrote for some of the top names in media today. She left her full-time career to become a blogger and created a six-figure blog within three years.  She now has a digital course that teaches people how to create the businesses of their dreams through blogging, and I can’t wait for you to learn how you...

Ep. 029 - High Touch Service in No-Touch Times with Elaine Lou Cartas

Elaine Lou Cartas is a business and career coach who specializes in helping women of all color entrepreneurs land their dream career and business opportunities through authentic relationships, both online and offline, and serves clients in over 23 countries.  I love how she talks about nurturing people and building a multi six-figure business with a tiny list. This is definitely important, especially right now, when, at the time of this recording, we're not in person with people due to the...

Ep. 028 - Getting Paid to Be Yourself with Laura Belgray

Laura Belgray used to charge $1,450 an HOUR for her copywriting services until she shut down that aspect of her business. The impact and, for goodness sake, MONEY, she’s created by being fully herself is truly incredible and so inspiring.  If you want to make “tens of millions of dollars” (you’ll understand that reference in the episode) or even just become a slightly better writer, please stop what you’re doing and listen to this episode right now.

Ep. 027 - Marketing with Integrity with Tarzan Kay

I’m so excited for this episode with master copywriter Tarzan Kay. If you don’t know who Tarzan Kay is… where have you been? She’s a former copywriter-for-hire who now specializes in fun, more-addictive-than-Game-of-Thrones email copy. (And I would know because I read all of her emails and I’m totally addicted to them.) In our conversation, we talk about email, what you were put on this earth to do, the benefit of being polarizing in your messaging, launching, and being an affiliate partne...

Ep. 026 - 5 Things I Learned from Behind the Scenes of Amy Porterfield’s Launch

Amy Porterfield is everyone and their mama’s dream client… and rightly so. I was super blessed to be connected with her by Jill Stanton back in June 2019 when she was looking for an affiliate manager. To be honest, I had kind of heard she might be hard to work for. I don’t remember where I even heard that crazy rumor but honestly, I’m not surprised. Powerful women are often painted as “difficult” or “hard to work for.” The truth? She couldn’t have been any dreamier. Team Porterfiel...

Ep. 025 - 3 Types of Lead Gen (And What I Use!)

In this episode we’re going to dive into all things LEAD generation. A lead is someone who comes into your world before they buy from you. A potential customer. I you had a storefront, they would have walked in your door but not necessarily purchased anything yet or put anything in their shopping basket. They’re checking it out and feeling out your vibe! No leads means no people hearing about the amazing work you’re putting out into the world. In other episodes (like one coming out s...