Ep. 044: Building an Audience That’s Obsessed With You with Melissa Cassera

It’s one thing to build and grow an audience, but when you cultivate an audience that’s obsessed with you (in a good way, of course!), your business will thrive. Those raving fans will eagerly purchase your products, become the best students and case studies, you’ll have more fun, and make more money. 

But how do you do that? Well, that’s what this conversation with Melissa Cassera is about. Melissa is an expert in publicity, sales, and storytelling, as well as an accomplished screenwriter. She’s been around the block more than once, working with huge brands, small brands, and everything in between. In this episode, we talk about how to extract your own unique story that acts as a beacon to attract your dream clients and customers. They’ll see themselves in you and that’s when the obsession begins.