Ep. 034 - Writing Copy That’s Unmistakably You with Justin Blackman
The Laura Sprinkle Show
English - July 14, 2020 11:00 - 32 minutes - 30.2 MB - ★★★★★ - 5 ratingsEntrepreneurship Business Education Self-Improvement affiliatelaunch affiliatemarketing entrepreneur launch listbuilding onlinebusiness onlinecourses programlaunch signaturecourses Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Good copywriting can make all the difference in your business marketing strategy, but your copy is only as good as the voice behind it. In order for your copy -- whether written by you or a professional copywriter -- to resonate with people, it needs to sound like you. And this week’s guest shows people how to do just that by creating voice guides to help make their copy sound undeniably like themselves.
Justin Blackman is a copywriter who’s a little bit extra (which I love!). In 2017, he wrote 100 headlines a day for 100 days. For PRACTICE. Over the last two years, he's written copy for 309 entrepreneurs and more than a dozen brands. This ridiculous experience (and mild obsession) has taught him how to analyze and mirror nearly every type of voice out there. It turned him into a Brand Ventriloquist, and he teaches other copywriters how to mirror their clients’ voices.
People say he's pretty fly… for a write guy.