Everyone Hates Marketers
531 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 64 ratingsEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.
Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
October 30, 2018 06:02If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. *** Tap on this link to access show notes+transcripts, join our private community ...
Content Distribution Plan: An In-Depth Process for Driving More Traffic
October 23, 2018 06:03Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers–but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms. Today, Ross i...
Content Distribution Plan: An In-Depth Process for Driving More Traffic
October 23, 2018 06:03Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers–but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms. Today, Ross is going to explai...
How to Stay Relevant in Business: 3 Tips to Remain Competitive
October 16, 2018 06:04How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we’re joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to yo...
How to Stay Relevant in Business: 3 Tips to Remain Competitive
October 16, 2018 06:04How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we’re joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. *** Ta...
User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
October 09, 2018 06:05What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them. *** Tap on this link to access show notes+transcripts, j...
User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
October 09, 2018 06:05What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them. *** Tap on this link to access show notes+transcripts, join our private c...
5 Proven Methods for Positioning Your New Product
October 02, 2018 06:07How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. *** Tap on this link...
5 Proven Methods for Positioning Your New Product
October 02, 2018 06:07How can we get customers to understand the value of our product when it’s new in the market? That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience. She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. *** ...
Seth Godin's Marketing Secrets [Replay]
September 25, 2018 05:40We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's...
Seth Godin's Marketing Secrets [Replay]
September 25, 2018 05:40We are replaying our most popular episode of the show this week. My interview with Seth Godin has been download over 6,000 times and it's packed with value. I believe it's worth listening to again (even if you've already heard our conversation). Seth Godin shares a lot of unconventional ideas in this episode and his key takeaways can take some time to digest. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What...
Q&A – Part 2
September 18, 2018 06:10Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today’s episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let’s dive in. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.co...
Q&A – Part 2
September 18, 2018 06:10Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today’s episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let’s dive in. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Q&A – Part 1
September 07, 2018 06:11We’re going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I’m going to spend some time answering everything you submitted over the next two weeks. I’ll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or...
Q&A – Part 1
September 07, 2018 06:11We’re going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I’m going to spend some time answering everything you submitted over the next two weeks. I’ll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. *** Tap on this link to access show notes+transcripts, join our private community...
Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
September 04, 2018 06:12How can we use story in our marketing strategy and drive more business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice. In this episode, we’re joined by master storyteller Michael Hauge. He’s an author and story expert who has coached on countless Hollywood movie scripts since 1985. Tune in to learn how you can apply Michael’s 6-step storytelling formula to your own business. *** Ta...
Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
September 04, 2018 06:12How can we use story in our marketing strategy and drive more business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice. In this episode, we’re joined by master storyteller Michael Hauge. He’s an author and story expert who has coached on countless Hollywood movie scripts since 1985. Tune in to learn how you can apply Michael’s 6-step storytelling formula to your own b...
How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
August 28, 2018 06:14Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business–even if you don’t have a story to share yet. *** Tap on this link to access ...
How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
August 28, 2018 06:14Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business–even if you don’t have a story to share yet. *** Tap on thi...
How to Do User Research (Even if You’re on a Budget)
August 21, 2018 06:15Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketer...
How to Do User Research (Even if You’re on a Budget)
August 21, 2018 06:15Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Finding Social Media Influencers The No-BS Way in 7 Steps
August 14, 2018 06:16Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsle...
Finding Social Media Influencers The No-BS Way in 7 Steps
August 14, 2018 06:16Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHat...
Brand Positioning 101: How to Tell a Memorable Story
August 07, 2018 06:16How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today’s episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. *** Tap on this link to access show notes+transcripts, join our private comm...
Brand Positioning 101: How to Tell a Memorable Story
August 07, 2018 06:16How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today’s episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. *** Tap on this link to access show notes+transcripts, join...
Neville Medhora on the Best Way to Learn Copywriting
July 31, 2018 06:17Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe. What is the Kopywriting Kourse? The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy a...
Neville Medhora on the Best Way to Learn Copywriting
July 31, 2018 06:17Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe. What is the Kopywriting Kourse? The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to imp...
The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
July 24, 2018 06:32Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Listen to this Episode: T...
The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
July 24, 2018 06:32Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Listen to th...
Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
July 24, 2018 05:34Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. *** Tap on t...
Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
July 24, 2018 05:34Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. *** Tap on this link to acces...
How to Start a Marketing Agency (a Practical, No-Bull Guide)
July 19, 2018 06:20So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing. Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lesso...
How to Start a Marketing Agency (a Practical, No-Bull Guide)
July 19, 2018 06:20So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing. Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share ...
How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
July 17, 2018 05:21You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website. ...
How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
July 17, 2018 05:21You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-f...
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
July 10, 2018 05:34Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Posi...
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
July 10, 2018 05:34Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your ...
Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement
July 03, 2018 05:18What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in. Alan Klement joins the podcast to explain the process behind Jobs to be Done and how we can use it...
Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement
July 03, 2018 05:18What motivates customers to buy? Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market. But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in. Alan Klement joins the podcast to explain the process behind Jobs to be Done and ...
3 No-BS Principles for Unforgettable Marketing with Margo Aaron
June 26, 2018 05:22Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psychological r...
3 No-BS Principles for Unforgettable Marketing with Margo Aaron
June 26, 2018 05:22Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career i...
Social Media Is Bullshit and Here's Why with BJ Mendelson
June 19, 2018 05:35Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHate...
Social Media Is Bullshit and Here's Why with BJ Mendelson
June 19, 2018 05:35Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newslet...
The Most Effective Way to Generate Demand with Jeanne Hopkins
June 12, 2018 05:23Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process on setting up a marketing campaign that generates demand and a...
The Most Effective Way to Generate Demand with Jeanne Hopkins
June 12, 2018 05:23Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process on setting up a marketing campaign that gener...
How to Create Demand for Your Product (And Avoid Costly Mistakes)
June 12, 2018 03:24Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generat...
How to Create Demand for Your Product (And Avoid Costly Mistakes)
June 12, 2018 03:24Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acq...
4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
June 11, 2018 11:56Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is righ...
4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
June 11, 2018 11:56Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover...
7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
June 05, 2018 05:25Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid...