5 Proven Methods for Positioning Your New Product

Everyone Hates Marketers

English - October 02, 2018 06:07 - ★★★★★ - 64 ratings
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Previous Episode: Seth Godin's Marketing Secrets [Replay]

Next Episode: User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience

How can we get customers to understand the value of our product when it’s new in the market?

That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.

She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.

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