Everyone Hates Marketers
531 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 64 ratingsEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.
Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
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Episodes
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
July 19, 2022 06:10 - 1 hour - 58.9 MBFellow Frenchman David Arnoux shares how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
July 19, 2022 06:10 - 1 hour - 58.9 MBFellow Frenchman David Arnoux shares how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] The Most Effective Way to Generate Demand
July 12, 2022 06:01 - 52 minutes - 49.1 MBLead generation expert Jeanne Hopkins shares her process of setting up a marketing campaign that generates demand and acquires the right customers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] The Most Effective Way to Generate Demand
July 12, 2022 06:01 - 52 minutes - 49.1 MBLead generation expert Jeanne Hopkins shares her process of setting up a marketing campaign that generates demand and acquires the right customers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)
July 05, 2022 06:08 - 59 minutes - 57.2 MBGo-to-market go-to-expert (see what I did there?!) Asia Matos and I dive into what exactly is a go-to-market strategy when you need one, and how to create one from scratch. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)
July 05, 2022 06:08 - 59 minutes - 57.2 MBGo-to-market go-to-expert (see what I did there?!) Asia Matos and I dive into what exactly is a go-to-market strategy when you need one, and how to create one from scratch. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive
June 28, 2022 06:04 - 53 minutes - 50 MBHow do some companies stay on the top while others go out of business? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive
June 28, 2022 06:04 - 53 minutes - 50 MBHow do some companies stay on the top while others go out of business? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Stop Marketing With Your Ego
June 21, 2022 06:00 - 58 minutes - 56.3 MBSeasoned marketer Edward Nevraumont (ex-Expedia, General Assembly) shares practical tips to calculate the TRUE ROI of marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Stop Marketing With Your Ego
June 21, 2022 06:00 - 58 minutes - 56.3 MBSeasoned marketer Edward Nevraumont (ex-Expedia, General Assembly) shares practical tips to calculate the TRUE ROI of marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset
June 14, 2022 06:00 - 50 minutes - 49.4 MBPaul Jarvis, the author of "Company of One", challenges the “Growth at All Costs” mindset that cripples companies. Such a contrarian view of the world. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset
June 14, 2022 06:00 - 50 minutes - 49.4 MBPaul Jarvis, the author of "Company of One", challenges the “Growth at All Costs” mindset that cripples companies. Such a contrarian view of the world. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Use the 80/20 Rule to Work Less & Make More
June 07, 2022 06:00 - 51 minutes - 49.8 MBPerry Marshall explains the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. I love this episode because it makes marketing simple. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Use the 80/20 Rule to Work Less & Make More
June 07, 2022 06:00 - 51 minutes - 49.8 MBPerry Marshall explains the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. I love this episode because it makes marketing simple. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Come Up With Endless Unconventional Ideas
May 31, 2022 06:00 - 20 minutes - 19 MBAll you need is to ask yourself and your customers one simple question. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Come Up With Endless Unconventional Ideas
May 31, 2022 06:00 - 20 minutes - 19 MBAll you need is to ask yourself and your customers one simple question. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Offend People & Create Great F*cking Content
May 24, 2022 06:00 - 50 minutes - 115 MBDan Kelsall curses like a sailor. Do not listen to this episode with your kids around. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Offend People & Create Great F*cking Content
May 24, 2022 06:00 - 50 minutes - 115 MBDan Kelsall curses like a sailor. Do not listen to this episode with your kids around. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Blow Shit Up And Make a Difference
May 17, 2022 06:00 - 52 minutes - 48.8 MBCindy Gallop calls herself "The Michael Bay of Business" because she "blows shit up." Enough said? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Blow Shit Up And Make a Difference
May 17, 2022 06:00 - 52 minutes - 48.8 MBCindy Gallop calls herself "The Michael Bay of Business" because she "blows shit up." Enough said? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)
May 10, 2022 06:00 - 26 minutes - 24 MBTraditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)
May 10, 2022 06:00 - 26 minutes - 24 MBTraditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Take F*cking Risks: 3 Ways to Get Noticed
May 03, 2022 06:00 - 57 minutes - 55.9 MBThis episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Take F*cking Risks: 3 Ways to Get Noticed
May 03, 2022 06:00 - 57 minutes - 55.9 MBThis episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Use Marketing Stunts to Get Noticed
April 26, 2022 06:00 - 41 minutes - 94.3 MBTony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Use Marketing Stunts to Get Noticed
April 26, 2022 06:00 - 41 minutes - 94.3 MBTony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Seth Godin's Marketing Secrets To Changing The World
April 19, 2022 06:00 - 39 minutes - 90.3 MBMy second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Seth Godin's Marketing Secrets To Changing The World
April 19, 2022 06:00 - 39 minutes - 90.3 MBMy second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business
April 12, 2022 06:00 - 52 minutes - 49.8 MBI still listen to this episode from time to time, even if it's been recorded 4 years ago. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business
April 12, 2022 06:00 - 52 minutes - 49.8 MBI still listen to this episode from time to time, even if it's been recorded 4 years ago. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)
April 05, 2022 06:00 - 48 minutes - 44.9 MBDavid Baker, author of "The Business of Expertise" shares a practical, no-bullshit guide to starting+scaling a marketing agency. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)
April 05, 2022 06:00 - 48 minutes - 44.9 MBDavid Baker, author of "The Business of Expertise" shares a practical, no-bullshit guide to starting+scaling a marketing agency. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously
March 29, 2022 06:00 - 39 minutes - 36.7 MBNoah Kagan (founder of AppSumo/Sumo) takes us through how he would launch a business with $1000 (anonymously). Another classic. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously
March 29, 2022 06:00 - 39 minutes - 36.7 MBNoah Kagan (founder of AppSumo/Sumo) takes us through how he would launch a business with $1000 (anonymously). Another classic. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"
March 22, 2022 06:00 - 27 minutes - 25.6 MBDon't do it. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"
March 22, 2022 06:00 - 27 minutes - 25.6 MBDon't do it. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Build a Credible Personal Brand from Zero
March 15, 2022 10:11 - 50 minutes - 116 MBWhen Wes Bush (founder of the Product-Led Growth Institute) left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Listen to this episode where he also reveals his 16-step guide to building credibility. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Build a Credible Personal Brand from Zero
March 15, 2022 10:11 - 50 minutes - 116 MBWhen Wes Bush (founder of the Product-Led Growth Institute) left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Listen to this episode where he also reveals his 16-step guide to building credibility. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Mark Ritson: How to Grow a Company From Nothing
March 08, 2022 06:00 - 2 hours - 285 MBThis is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on a limited budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Mark Ritson: How to Grow a Company From Nothing
March 08, 2022 06:00 - 2 hours - 285 MBThis is the longest episode I've ever recorded. Mark Ritson (Marketing Week columnist and founder of the Mini-MBA in Marketing) shares how he would build a business on a limited budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Hiten Shah on Choosing the Right Value Proposition
March 01, 2022 06:00 - 53 minutes - 122 MBForget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] Hiten Shah on Choosing the Right Value Proposition
March 01, 2022 06:00 - 53 minutes - 122 MBForget everything you know about value propositions. Serial startup founder Hiten Shah shares the keys to choosing the right one. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 3 Steps to Write Copy That Converts
February 22, 2022 06:00 - 56 minutes - 52.6 MBWhat do a Simpsons Museum is someone's backyard and writing copy that converts have in common? Find out in that episode with the OG conversion copywriter Joanna Wiebe. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 3 Steps to Write Copy That Converts
February 22, 2022 06:00 - 56 minutes - 52.6 MBWhat do a Simpsons Museum is someone's backyard and writing copy that converts have in common? Find out in that episode with the OG conversion copywriter Joanna Wiebe. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 5 Little-Known Facts About Consumer Behavior
February 15, 2022 06:00 - 49 minutes - 46.6 MBRichard Shotton, author of "The Choice Factory," shares five little-known behavioral biases that influence the way we buy. Super insightful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 5 Little-Known Facts About Consumer Behavior
February 15, 2022 06:00 - 49 minutes - 46.6 MBRichard Shotton, author of "The Choice Factory," shares five little-known behavioral biases that influence the way we buy. Super insightful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 5 Drivers That Motivates Human Behavior
February 08, 2022 06:00 - 55 minutes - 51.6 MBBehavioral scientist Susan Weinschenk will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] 5 Drivers That Motivates Human Behavior
February 08, 2022 06:00 - 55 minutes - 51.6 MBBehavioral scientist Susan Weinschenk will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Create ACCURATE Buyer Persona
February 01, 2022 06:00 - 51 minutes - 48.3 MBYou've learned that traditional buyer persona advice is BS. Here's how to create 100% accurate and detailed buyer persona. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[BEST OF] How to Create ACCURATE Buyer Persona
February 01, 2022 06:00 - 51 minutes - 48.3 MBYou've learned that traditional buyer persona advice is BS. Here's how to create 100% accurate and detailed buyer persona. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links