Everyone Hates Marketers
531 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 64 ratingsEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.
Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
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Episodes
How to Stay Authentic Whilst Talking About Wider Social Issues
October 13, 2020 06:37I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns. I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast. Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic. *** Tap on this link to access ...
How to Stay Authentic Whilst Talking About Wider Social Issues
October 13, 2020 06:37I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns. I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast. Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic. *** Tap on thi...
[Replay] How to Experiment Quickly & Find HUGE Wins (5 Steps)
October 06, 2020 06:38Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private ...
[Replay] How to Experiment Quickly & Find HUGE Wins (5 Steps)
October 06, 2020 06:38Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, ...
[Update #1] I'm Leaving Hotjar to Work on Everyone Hates Marketers Full-Time
October 02, 2020 06:31I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me [email protected] if you want to chat.
[Update #1] I'm Leaving Hotjar to Work on Everyone Hates Marketers Full-Time
October 02, 2020 06:31I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me [email protected] if you want to chat.
How to Get Journalists to Actually Open Your Email & Read Your Stuff
September 29, 2020 06:39So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you not...
How to Get Journalists to Actually Open Your Email & Read Your Stuff
September 29, 2020 06:39So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, s...
How to Build a Credible, Personal Brand From Zero
September 22, 2020 06:39When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. *** Tap on this l...
How to Build a Credible, Personal Brand From Zero
September 22, 2020 06:39When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. *** Tap on this link to access sho...
How to Create Content That Drives Conversions & Leads (4 Steps)
September 15, 2020 06:40Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies. In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts. *** Tap on this link to access...
How to Create Content That Drives Conversions & Leads (4 Steps)
September 15, 2020 06:40Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies. In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts. *** Tap on th...
How to Survive in a New Marketing Role Without Compromising Your Beliefs
September 08, 2020 06:40It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. *** Tap on this link to access show notes+transcripts, ...
How to Survive in a New Marketing Role Without Compromising Your Beliefs
September 08, 2020 06:40It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. *** Tap on this link to access show no...
[Replay] How to Become a Marketing Strategy Expert (Starting from Scratch)
September 01, 2020 06:41In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. *** Tap on this link to access show notes+transcr...
[Replay] How to Become a Marketing Strategy Expert (Starting from Scratch)
September 01, 2020 06:41In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. *** Tap on this link to access s...
[Replay] Take F*cking Risks: 3 Ways to Get Noticed
August 25, 2020 06:41There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks. *** Tap on this link to access show notes+transcripts, join our private communit...
[Replay] Take F*cking Risks: 3 Ways to Get Noticed
August 25, 2020 06:41There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks. *** Tap on this link to access show notes+transcripts, join our...
[Replay] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)
August 18, 2020 06:39Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)
August 18, 2020 06:39Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
August 11, 2020 06:39Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com...
[Replay] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
August 11, 2020 06:39Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] How to Address Your Customer's Most Serious Concerns & Improve Conversions
August 04, 2020 06:40Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. *** Tap on this link ...
[Replay] How to Address Your Customer's Most Serious Concerns & Improve Conversions
August 04, 2020 06:40Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. *** Tap on this link to access show no...
[Replay] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
July 28, 2020 06:40It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. *** Tap on this link to access show notes+transcripts, join our private community of ma...
[Replay] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
July 28, 2020 06:40It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. *** Tap on this link to access show notes+transcripts, join our privat...
[Replay] How to Find out What Triggers Customers to Buy (7-Step Process)
July 21, 2020 06:12It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. *** Tap on this link to access...
[Replay] How to Find out What Triggers Customers to Buy (7-Step Process)
July 21, 2020 06:12It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. *** Tap on this link to access show notes+trans...
[Replay] How to Do User Research (Even if You’re on a Budget)
July 14, 2020 06:41Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] How to Do User Research (Even if You’re on a Budget)
July 14, 2020 06:41Want to create a better user experience for your customers? Start with user research. Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers...
How to Create Ad Campaigns That Stand Out (3 Steps)
July 07, 2020 06:45If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet? This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns. *** Tap on this link to access show notes+transcripts, join our private communi...
How to Create Ad Campaigns That Stand Out (3 Steps)
July 07, 2020 06:45If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet? This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns. *** Tap on this link to access show notes+transcripts, join ou...
Rand Fishkin’s Secrets to Successfully Launching a New Product
June 30, 2020 06:46When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro. In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic! *** Tap on this link to access show notes+transcripts, join our priv...
Rand Fishkin’s Secrets to Successfully Launching a New Product
June 30, 2020 06:46When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro. In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic! *** Tap on this link to access show notes+transcrip...
Neil Patel: From Aggressive Businessman to No-BS Marketer?
June 23, 2020 06:19There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30. He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first... *** Tap on this link to acc...
Neil Patel: From Aggressive Businessman to No-BS Marketer?
June 23, 2020 06:19There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30. He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first... *** Tap on this link to access show notes+tr...
Seth Godin’s Marketing Secrets to Changing The World
June 16, 2020 06:47Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Seth Godin’s Marketing Secrets to Changing The World
June 16, 2020 06:47Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
June 09, 2020 06:43What is marketing psychology? When it comes to digital marketing, it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the he...
[Replay] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
June 09, 2020 06:43What is marketing psychology? When it comes to digital marketing, it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral ...
Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
June 02, 2020 06:44In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself? Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
June 02, 2020 06:44In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself? Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Offend People And Create Great F*cking Content
May 26, 2020 06:45My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. *** Tap on this link to access show notes+transcripts, join our private c...
How to Offend People And Create Great F*cking Content
May 26, 2020 06:45My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. *** Tap on this link to access show notes+transcripts, join our private community of maver...
3 Steps to Repurposing Your Content for Every Channel
May 19, 2020 06:45In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West. He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. *** Tap on this link to access show notes+transcripts, join our pr...
3 Steps to Repurposing Your Content for Every Channel
May 19, 2020 06:45In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West. He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. *** Tap on this link to access show notes+transcripts, join our private community o...
How to Analyze Customer Research to Create Great Copy (3 Steps)
May 12, 2020 06:52What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between. *** Tap on this link to access show...
How to Analyze Customer Research to Create Great Copy (3 Steps)
May 12, 2020 06:52What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between. *** Tap on this link to access show notes+transcript...
[Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
May 05, 2020 06:52Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
May 05, 2020 06:52Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/l...