Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.


They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.


In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.


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