Everyone Hates Marketers
531 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 64 ratingsEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.
Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
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Episodes
How to Use the 80/20 Rule to Work Less and Make More
May 07, 2019 06:58Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall. Perry, a best-selling author, speaker, and world-renowned business consultant, joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer...
[REPLAY] 3 Steps to Write Copy That Converts with Joanna Wiebe
April 30, 2019 05:36Summary: Want to learn how to write effective copy? Here's your chance to learn from one of the best. This week's episode is a special replay of my interview with Joanna Wiebe, the original conversion copywriter. Tune in to hear Joanna reveal her 3-step process for taking the guesswork out of of copywriting. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
[REPLAY] 3 Steps to Write Copy That Converts with Joanna Wiebe
April 30, 2019 05:36Summary: Want to learn how to write effective copy? Here's your chance to learn from one of the best. This week's episode is a special replay of my interview with Joanna Wiebe, the original conversion copywriter. Tune in to hear Joanna reveal her 3-step process for taking the guesswork out of of copywriting. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links ...
How to Address Your Customers' Most Serious Concerns & Improve Conversions
April 23, 2019 05:36Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customers' concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. *** Tap on this link ...
How to Address Your Customers' Most Serious Concerns & Improve Conversions
April 23, 2019 05:36Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customers' concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. *** Tap on this link to access show no...
3 Mistakes Growth Marketing Teams Make (+ How to Avoid Them)
April 16, 2019 06:46Building a marketing team is hard—especially when you’re in the early growth stages of your business. In the beginning, you’re still identifying which marketing activities work while you’re building a team at the same time. But there a few common mistakes you can avoid with your team that we’re going to discuss today. We’re joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the bigge...
3 Mistakes Growth Marketing Teams Make (+ How to Avoid Them)
April 16, 2019 06:46Building a marketing team is hard—especially when you’re in the early growth stages of your business. In the beginning, you’re still identifying which marketing activities work while you’re building a team at the same time. But there a few common mistakes you can avoid with your team that we’re going to discuss today. We’re joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he lea...
7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)
April 09, 2019 06:47Picture this. You’ve just accept a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest? In today’s episode, you’ll learn how to stand out and breakthrough using the principles behind Drift’s success. Listen in for a special episode, as we welcome Dave Gerdhardt back to the show. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to th...
7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)
April 09, 2019 06:47Picture this. You’ve just accept a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest? In today’s episode, you’ll learn how to stand out and breakthrough using the principles behind Drift’s success. Listen in for a special episode, as we welcome Dave Gerdhardt back to the show. *** Tap on this link to access show notes+transcripts, join our private community of mavericks,...
Your First 90 Days as a Marketer: How to Build Trust and Make an Impact
April 02, 2019 06:48You want to make an impact, right? Imagine you’ve just been hired in a new marketing role. What’s the first thing you should do to get your foot in the door? In today’s episode, you’ll learn how to build trust and prove yourself in the first 90 days as a marketer. Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies. *** ...
Your First 90 Days as a Marketer: How to Build Trust and Make an Impact
April 02, 2019 06:48You want to make an impact, right? Imagine you’ve just been hired in a new marketing role. What’s the first thing you should do to get your foot in the door? In today’s episode, you’ll learn how to build trust and prove yourself in the first 90 days as a marketer. Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS ...
How to Use Customer Surveys to Sell More (And Better)
March 26, 2019 06:48Wouldn’t you love to get more value out of customer surveys? As we all know, talking to customers is the best way to learn more about your audience. We’ve covered surveys and how to get inside your prospects’ head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel. This is a special interview because I’m speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they’re here to reveal h...
How to Use Customer Surveys to Sell More (And Better)
March 26, 2019 06:48Wouldn’t you love to get more value out of customer surveys? As we all know, talking to customers is the best way to learn more about your audience. We’ve covered surveys and how to get inside your prospects’ head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel. This is a special interview because I’m speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they’re...
Mark Ritson: 4 Steps to Creating a Marketing Strategy [Replay]
March 19, 2019 05:25This week is a special replay of one of our most popular episodes. Mark Ritson joined the podcast last year to chat about the technical side of market research, branding, and building out an effective marketing strategy. Don't miss it. Even if you've heard this interview before, give it another listen. I learn something new every time. When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writ...
Mark Ritson: 4 Steps to Creating a Marketing Strategy [Replay]
March 19, 2019 05:25This week is a special replay of one of our most popular episodes. Mark Ritson joined the podcast last year to chat about the technical side of market research, branding, and building out an effective marketing strategy. Don't miss it. Even if you've heard this interview before, give it another listen. I learn something new every time. When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, con...
7 Insider Secrets of Video Marketing (With the CEO of Wistia)
March 12, 2019 06:49Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel — these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
7 Insider Secrets of Video Marketing (With the CEO of Wistia)
March 12, 2019 06:49Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel — these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
7 Ways to Win the Hearts and Minds of Your Users
March 05, 2019 06:50Wouldn’t you love to turn every blog post into an acquisition machine? In today’s episode, you’ll learn how you can use content to acquire users that will stick around. Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today. *** Tap on this link to access show notes+transcripts, join our private...
7 Ways to Win the Hearts and Minds of Your Users
March 05, 2019 06:50Wouldn’t you love to turn every blog post into an acquisition machine? In today’s episode, you’ll learn how you can use content to acquire users that will stick around. Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today. *** Tap on this link to access show notes+transcripts,...
Conversational Copy: How to Make Your Marketing 10x More Authentic
February 26, 2019 06:51Does selling ever make you feel gross? In today’s episode, you’ll learn how to market and write about your products without the sleaze and hype. Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign u...
Conversational Copy: How to Make Your Marketing 10x More Authentic
February 26, 2019 06:51Does selling ever make you feel gross? In today’s episode, you’ll learn how to market and write about your products without the sleaze and hype. Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newslett...
An In-Depth Guide to Content Marketing for Long-Term Growth
February 19, 2019 06:51Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/link...
An In-Depth Guide to Content Marketing for Long-Term Growth
February 19, 2019 06:51Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
3 Reasons Why Your Content Sucks (And How to Fix It)
February 12, 2019 06:52In this episode, you’ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
3 Reasons Why Your Content Sucks (And How to Fix It)
February 12, 2019 06:52In this episode, you’ll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Sell with Steli Efti
February 05, 2019 06:53In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Sell with Steli Efti
February 05, 2019 06:53In this episode, you’ll hear expert sales advice from a successful entrepreneur who’s started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
January 29, 2019 05:07If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany DaSilva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. *** Tap on this link to access sho...
How to Stop Feeling Like a Fraud 3 Ways to Overcome Imposter Syndrome
January 29, 2019 05:07If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany DaSilva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. *** Tap on this link to access show notes+transcrip...
How to Thrive for Change & Growth in a Chaotic Environment
January 22, 2019 06:53Let’s talk about eliminating chaos in your marketing efforts. In today’s episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You’ll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. We discussed: The nuance of marketing for B2B SaaS vs. small ...
How to Thrive for Change & Growth in a Chaotic Environment
January 22, 2019 06:53Let’s talk about eliminating chaos in your marketing efforts. In today’s episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You’ll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. We discussed: The nuance of marketing for B2...
What Politicians Know About Marketing That You Don’t
January 15, 2019 06:54What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It’s a unique perspective on how to run campaigns and build more human connections. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
What Politicians Know About Marketing That You Don’t
January 15, 2019 06:54What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It’s a unique perspective on how to run campaigns and build more human connections. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
January 08, 2019 06:55Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/...
How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
January 08, 2019 06:55Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
December 18, 2018 06:55Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today’s episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google — and exactly how to approach keyword research right now. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
December 18, 2018 06:55Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today’s episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google — and exactly how to approach keyword research right now. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
How to Do Video Marketing: 9 Effective Tips on Getting Started
December 11, 2018 06:56Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today’s episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMa...
How to Do Video Marketing: 9 Effective Tips on Getting Started
December 11, 2018 06:56Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today’s episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
December 04, 2018 06:58What is marketing psychology? When it comes to digital marketing it’s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only–humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He’s also the head of behavioral...
Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
December 04, 2018 06:58What is marketing psychology? When it comes to digital marketing it’s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only–humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He’s also the h...
How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
November 27, 2018 06:59Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What’s the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visit...
How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
November 27, 2018 06:59Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What’s the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your websi...
How to Become a Marketing Strategy Expert (Starting from Scratch)
November 20, 2018 06:30In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan’s personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. *** Tap on this link to access show notes+transc...
How to Become a Marketing Strategy Expert (Starting from Scratch)
November 20, 2018 06:30In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan’s personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. *** Tap on this link to access ...
How to Prepare for Automation in Digital Marketing
November 13, 2018 06:31Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. In this episode, you’ll learn how much technology will impact the future of advertising. My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans. *** Tap on thi...
How to Prepare for Automation in Digital Marketing
November 13, 2018 06:31Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. In this episode, you’ll learn how much technology will impact the future of advertising. My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans. ...
How to Scale Content Creation Without a Team
November 06, 2018 06:01Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero budget and a small team. *** Tap on this link to acces...
How to Scale Content Creation Without a Team
November 06, 2018 06:01Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero budget and a small team. *** Tap on t...
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
October 30, 2018 06:02If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or ...