Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.


Perry, a best-selling author, speaker, and world-renowned business consultant, joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.


We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.


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