Everyone Hates Marketers
531 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 64 ratingsEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads with no ads, in less than 4 years.
Every week, Louis Grenier (who likes to speak in the third person) interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
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Episodes
The Power of Effective Case Studies (And 3 Steps to Creating Them)
April 28, 2020 06:53In this episode, my guest is Camille Ricketts, Head of Marketing at Notion. Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal. There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they ...
The Power of Effective Case Studies (And 3 Steps to Creating Them)
April 28, 2020 06:53In this episode, my guest is Camille Ricketts, Head of Marketing at Notion. Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal. There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ...
Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
April 21, 2020 06:54My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balan...
Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
April 21, 2020 06:54My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the impo...
Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)
April 14, 2020 06:54In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing. And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to t...
Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)
April 14, 2020 06:54In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing. And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable. *** Tap on this link to access show notes+transcripts, join our private community of mavericks...
Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)
April 07, 2020 06:55Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else. In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies. You’ll learn practical steps towards marketing your agency and discover that it’s not as scar...
Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)
April 07, 2020 06:55Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else. In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies. You’ll learn practical steps towards marketing your agency and discover that...
[Replay] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
March 31, 2020 06:55If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. *** Tap on this link to access show notes+transcripts, join our private community ...
[Replay] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
March 31, 2020 06:55If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or ...
How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)
March 25, 2020 05:59In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way. Send your questions via email to [email protected] or WhatsApp me +353 87 242 9649 and I'll answer in another episode. Free office hours: If you feel overwhelmed right now and just want to talk to someone, book a call with me: https://calendly.com/louis-slices/30min or WhatsApp me +353 87 242 ...
How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)
March 25, 2020 05:59In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way. Send your questions via email to [email protected] or WhatsApp me +353 87 242 9649 and I'll answer in another episode. Free office hours: If you feel overwhelmed right now and just want to talk to someone, book a call with me: https://calendly.com/louis-slices/30min or WhatsApp me +353 87 242 9649 If you're s...
Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)
March 17, 2020 05:57Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at Hubspot. It was well worth the wait. In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. *** Tap on this link to access show notes+transcripts, ...
Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)
March 17, 2020 05:57Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at Hubspot. It was well worth the wait. In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. *** Tap on this link to access show no...
How to Build Relationships with Influencers (& Get Your Brand Known)
March 10, 2020 05:57Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and Outsource School. In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with th...
How to Build Relationships with Influencers (& Get Your Brand Known)
March 10, 2020 05:57Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and Outsource School. In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people. ...
Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)
March 03, 2020 05:58Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions. Today we have Lianna Patch, expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get...
Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)
March 03, 2020 05:58Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions. Today we have Lianna Patch, expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny. *** Tap...
4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)
February 25, 2020 05:58Do you find it hard to find fresh ideas for your content? My guest today will tell you how to generate content that will resonate with your audience. Today we have John Collins, Director of Content at Intercom. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsl...
4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)
February 25, 2020 05:58Do you find it hard to find fresh ideas for your content? My guest today will tell you how to generate content that will resonate with your audience. Today we have John Collins, Director of Content at Intercom. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHa...
[Replay] 7 Steps To Launch Your First Outreach Marketing Campaign
February 18, 2020 05:59My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts and author of The Outreach Blueprint and Podcast Outreach. In this episode, Kai will teach you the importance of building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and softwar...
[Replay] 7 Steps To Launch Your First Outreach Marketing Campaign
February 18, 2020 05:59My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts and author of The Outreach Blueprint and Podcast Outreach. In this episode, Kai will teach you the importance of building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools. *** Ta...
4 No-BS Steps to Launch A Successful Newsletter
February 11, 2020 05:55Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition. *** Tap on this link to access show notes+tra...
4 No-BS Steps to Launch A Successful Newsletter
February 11, 2020 05:55Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition. *** Tap on this link to access show notes+transcripts, join ou...
Stop Depending on Referrals: How to Build Your Consulting Brand
February 04, 2020 05:54Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketing to build trust and get more clients. Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms. In this episode, you'll learn why b...
Stop Depending on Referrals: How to Build Your Consulting Brand
February 04, 2020 05:54Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketing to build trust and get more clients. Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms. In this episode, you'll learn why being pushy can da...
How to Find the Right Growth Channels & Generate Long-term Revenue
January 28, 2020 05:39“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will tell you how to identify the right channels to generate long-term revenue. This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment. In this episode, you’ll learn how to audit a marketing chan...
How to Find the Right Growth Channels & Generate Long-term Revenue
January 28, 2020 05:39“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will tell you how to identify the right channels to generate long-term revenue. This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment. In this episode, you’ll learn how to audit a marketing channel, craft buyer ...
How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)
January 21, 2020 05:12When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. *** Tap on t...
How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)
January 21, 2020 05:12When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real succes...
[Replay] Why People Don't Connect With Your Marketing & How To Fix It
January 14, 2020 05:40My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. ...
[Replay] Why People Don't Connect With Your Marketing & How To Fix It
January 14, 2020 05:40My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. *** Tap on this...
How to Start & Scale a Profitable Blog (On the Side)
January 07, 2020 05:08Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch. This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. *** Tap on this link to access show notes+transcripts, ...
How to Start & Scale a Profitable Blog (On the Side)
January 07, 2020 05:08Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch. This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. *** Tap on this link to access show no...
How to Retain Customers With Email Marketing
December 17, 2019 05:09Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up...
How to Retain Customers With Email Marketing
December 17, 2019 05:09Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. *** Tap on this link to access show notes+transcripts, join our private community of mave...
Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)
December 10, 2019 05:10To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling. My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneH...
Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)
December 10, 2019 05:10To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling. My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com...
How to Improve Your Marketing With Social Proof (4-Step Framework)
December 03, 2019 05:11Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: Everyon...
How to Improve Your Marketing With Social Proof (4-Step Framework)
December 03, 2019 05:11Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.c...
[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing
November 26, 2019 05:11How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz. Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he on...
[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing
November 26, 2019 05:11How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz. Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand ...
How to Experiment Quickly & Find HUGE Wins (5 Steps)
November 19, 2019 05:14Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, ...
How to Experiment Quickly & Find HUGE Wins (5 Steps)
November 19, 2019 05:14Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private ...
How to Create a Go-to-Market Strategy (5 Steps)
November 12, 2019 05:15What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy when you need one, and how to create one from scratch. *** Tap on this link to access show notes+transcripts, join o...
How to Create a Go-to-Market Strategy (5 Steps)
November 12, 2019 05:15What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy when you need one, and how to create one from scratch. *** Tap on this link to access show notes+transcripts, join our private commun...
How to Awaken the Fearless Marketer in You (3 Steps)
November 05, 2019 05:15What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio. In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless mar...
How to Awaken the Fearless Marketer in You (3 Steps)
November 05, 2019 05:15What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio. In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer. *** Tap ...
3 Principles to Future-Proof Your SEO Strategy
October 29, 2019 05:16Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to ...
3 Principles to Future-Proof Your SEO Strategy
October 29, 2019 05:16Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: E...