Stop Depending on Referrals: How to Build Your Consulting Brand

Everyone Hates Marketers

English - February 04, 2020 05:54 - ★★★★★ - 64 ratings
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Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketing to build trust and get more clients.

Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms. In this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.

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