How to Analyze Customer Research to Create Great Copy (3 Steps)

Everyone Hates Marketers

English - May 12, 2020 06:52 - ★★★★★ - 64 ratings
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Previous Episode: [Replay] How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

Next Episode: 3 Steps to Repurposing Your Content for Every Channel

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?

My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between.

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