[Replay] Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
Everyone Hates Marketers
English - June 09, 2020 06:43 - ★★★★★ - 64 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different
Next Episode: Seth Godin’s Marketing Secrets to Changing The World
What is marketing psychology?
When it comes to digital marketing, it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.
Who is Richard Shotton?
My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links