Social Media Is Bullshit and Here's Why with BJ Mendelson

Everyone Hates Marketers

English - June 19, 2018 05:35 - ★★★★★ - 64 ratings
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Previous Episode: The Most Effective Way to Generate Demand with Jeanne Hopkins

Next Episode: 3 No-BS Principles for Unforgettable Marketing with Margo Aaron

Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture.

In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.

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