Why Your Promotions Get Ignored (And How to Fix This) with Jack Born

Everyone Hates Marketers

English - July 24, 2018 05:34 - ★★★★★ - 64 ratings
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Previous Episode: How to Start a Marketing Agency (a Practical, No-Bull Guide)

Next Episode: The Power of Persuasion: How to Use Scarcity and Urgency to Sell More

Scarcity and urgency are powerful persuasion triggers, but are they ethical?

We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.

How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.

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