Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement
Everyone Hates Marketers
English - July 03, 2018 05:18 - ★★★★★ - 64 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 3 No-BS Principles for Unforgettable Marketing with Margo Aaron
What motivates customers to buy?
Conventional marketing techniques get it backward. These outdated methods focus on the product first, not the human buying it. They use data to justify the need for a product, like analyzing the demographics of a target market.
But we really buy products and services to help us solve problems in our lives. This is where the Jobs to be Done framework comes in.
Alan Klement joins the podcast to explain the process behind Jobs to be Done and how we can use it to create a better business.
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