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How to Create Demand for Your Product (And Avoid Costly Mistakes)
Everyone Hates Marketers
English - June 12, 2018 03:24 - ★★★★★ - 64 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.
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