B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
421 episodes - English - Latest episode: 5 months ago - ★★★★★ - 14 ratingsIf you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
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Episodes
How to align content marketing with sales and other functions to manage content expectations w/Claudia Dorego
April 04, 2023 09:00 - 14 minutes - 10.3 MBIn this episode of The B2B Content Show, host Jeremy Shere talks with Claudia Dorego, Content Marketing Manager at Irwin, about managing content expectations. Claudia shares her experience in aligning sales and marketing priorities to better manage expectations, setting up monthly syncs with different departments, and using a content calendar to keep everyone on track. The importance of managing exceptions for better workflow and content creation. Guiding principles to follow when getting ...
The marketing value of thinking like a media company w/Jonathan Paul
March 30, 2023 09:00 - 25 minutes - 17.5 MBOn this episode of The B2B Content Show, host Jeremy Shere is joined by Jonathan Paul, Senior Director of Content and Communications at Vena. Together they discuss the marketing value of thinking like a media company, the importance of creating content that provides value for the audience and how businesses can repurpose content in different formats. Highlights: What does it mean for a B2B brand to think like a media company The next evolution of content marketing Producing content th...
Level up your LinkedIn marketing strategy w/ Alex Boyd
March 29, 2023 09:00 - 25 minutes - 17.7 MBOn this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution from your LinkedIn content into revenue. Highlights: Strategies for using LinkedIn to demonstrate credibility and highlight customers’ results. The importance of demonstrating a point of view on LinkedIn and being accountable to it. How to build trust and show authen...
Leveling your marketing strategy using interactive content w/ Giuseppe Caltabiano
March 28, 2023 09:00 - 15 minutes - 10.5 MBOn this episode, host Jeremy Shere is joined by Giuseppe Caltabiano, VP of Marketing at Rock Content, to discuss interactive content. Giuseppe explains what interactive content is, the benefits it offers, and how it differs from static content. He also shares examples of projects his company has completed and offers advice on how to get started with interactive content. Highlights: What is interactive content? The benefits of using interactive content in B2B Content Marketing Engaging ...
Rebuilding your marketing tech stack w/ Rebecca Rozakis
March 23, 2023 09:00 - 21 minutes - 14.6 MBOn this episode of The B2B Content Show, Jeremy Shear was joined by Rebecca Rozakis, Senior Director of Marketing at AnyClip. Rebecca shares her experience, where she had the opportunity to rebuild the entire marketing tech stack. Highlights: Managing effectively your growing tech stack The challenges of rebuilding a marketing tech The challenges of data tracking and how marketers can use it effectively Understanding the privacy implications of data collection Learn more about AnyCl...
Giving your audience the content they need w/ Zach Searcy
March 22, 2023 09:00 - 11 minutes - 8.08 MBIn this episode of The B2B Content Show, Jeremy Shere talks to Zach Searcy, Content Marketing Manager at Fleetio, a software that helps organizations track, analyze, and improve their fleet operations. Zach shares the story behind why Fleet O created spreadsheet templates for their audience, even though their mission is to get people away from spreadsheets. He also talks about the strategies they use to nurture leads and convert them into customers. Highlights: - Fleet O’s strategy of pr...
Finding the perfect content writer w/ Lisa Spinelli
March 21, 2023 09:00 - 22 minutes - 15.8 MBIn this episode of The B2B Content Show, Jeremy Shere speaks with Lisa Spinelli, Director of Content Strategy at Degreed, about the challenge of finding good writers for content marketing. They speak about what makes for good writing, the difficulty of finding writers with subject matter expertise, and more! Highlights: What a learning experience platform is and how it differs from a learning management system What does good writing actually mean Why it can be difficult to find write...
Co-Marketing as a B2B growth strategy w/ Evan Lapage
March 16, 2023 09:00 - 14 minutes - 9.87 MBIn this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing. Highlights: What is co-marketing and how it’s different from influencer marketing and affiliate marketing How to choose the right partner for co-marketing Effective tips for reaching new customers with strategic partnerships Learn more about Thinkific Connect with Evan on LinkedIn The B2B Content Sho...
Structuring long form written content w/ Jack Scullin
March 15, 2023 09:00 - 24 minutes - 16.9 MBIn this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nogin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and meta descriptions, and using keyword research tools. Highlights: • Tips for researching and identifying target keywords • Structuring your content for better ranking • Strategically using internal links, incorporating LSI keywords and optimizing the title tag, met...
The art of telling a story for your target audience w/ James Grady
March 14, 2023 09:00 - 21 minutes - 14.7 MBOn this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. Highlights: Understanding the concept of storytelling in a B2B marketing context The importance of understanding your audience and their pain points Using stories to paint a picture and appeal to your target audience Learn more about Lockstep Connect w...
Using SDRs and sales people as a content distribution channel w/ Sarah Lessire
March 09, 2023 10:00 - 18 minutes - 12.7 MBUsing SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure communications are value-packed, how to align content topics to sales use cases, and the importance of tracking engagement data. Highlights: The value in diversifying distribution channels ...
Moving beyond marketing to early adopters w/ Nick Wassenberg
March 08, 2023 10:00 - 11 minutes - 8.16 MBOn this episode of The B2B Content Show, host Jeremy Shere speaks with Nick Wassenberg, Vice President of Marketing at Fulcrum . Nick and Jeremy discuss how to move beyond marketing to early adopters, and how to craft content that is tailored to different customer personas. Highlights: How to create a niche within a niche of manufacturing with targeted content Different customer expectations for service level and product features The importance of listening to customers and understand...
Adventures in hiring a content marketing manager w/ Jennifer Durishin
March 07, 2023 10:00 - 17 minutes - 11.9 MBIn this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: Tips for dealing with the avalanche of applications that will come your way Why writing tops Jennifer's list of qualifications What Jennifer looks for in a writer Learn more about Prodigal Connect with Jennifer on LinkedIn The B2B Content Show is produced by Connversa, a podc...
Building out a marketing function designed to drive revenue w/ Ashley McAlpin
March 02, 2023 10:00 - 18 minutes - 12.6 MBIn this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. Highlights: Revenue marketing, and how is it different from other types of marketing How to look at content marketing through a revenue marketing lens Examples of content created with a “revenue focus” The importance of focusing on the right KPIs Learn more about RockerBox Connect with A...
Content marketing in uncertain economic times w/ Vanessa Hartung
March 01, 2023 10:00 - 10 minutes - 7.48 MBIn this episode of The B2B Content Show, host Jeremy Shere is joined by Vanessa Hartung, Director of Content Marketing at Varicent. They discuss how uncertain economic times can impact content marketing teams, and Vanessa shares examples of the type of content her team is now producing and why. Vanessa also outlines her thoughts on why it’s important to keep marketing during a recession. Highlights: How Vanessa’s team has shifted their content marketing strategy to respond to the current...
Using a "pain point matrix" to create better content w/ Olga Karanikos
February 28, 2023 10:00 - 9 minutes - 6.68 MBThis week on The B2B Content Show, host Jeremy Shere talks with Olga Karanikos, VP of Marketing at Sales Screen, about pain point matrix. Olga explains how the matrix helps teams to organize the collective information they have and to create content that speaks to the customer. She also shares examples of pain points they've discovered in the performance area and how they use their content to create a trusted advisor role with customers. Highlights What is a pain point matrix and how do...
B2B Branded Content Marketing w/ Katelyn Holbrook
February 23, 2023 10:00 - 18 minutes - 12.7 MBThis week on The B2B Content Show, host Jeremy Shere speaks with Katelyn Holbrook, Executive Vice President & Managing Director of V2 Communications. In this episode, Katelyn and Jeremy explore what branded content is, how it has evolved, and the value it brings to companies. Katelyn also draws on her experiences in the podcasting industry to explain how to build an audience and the importance of content and promotion. Highlights: - The value of branded content - Challenges for B2B bran...
Creating impactful thought leadership content w/ Jodie Ruby
February 22, 2023 10:00 - 18 minutes - 12.5 MBThis week on The B2B Content Show, host Jeremy Shere speaks with Jodie Ruby, VP of Marketing at LXT, a global provider of trading data for AI, to discuss the best tips to create impactful thought leadership. Highlights: - How thought leadership demonstrates credibility and provides value to a target audience. - Understanding your target audience and their pain points - Collaborating internally and externally to gather data and insights. - Differentiating your content from the compet...
How to build and optimize your content operations w/ Ellie Hildebrand
February 21, 2023 10:00 - 23 minutes - 16.3 MBThis week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content. Highlights: What content operations is and why it's important The importance of having a content strategy that is both fluid and tied to a business objective Best pra...
Build a rock-solid content marketing team w/ Matt Morookian
February 16, 2023 10:00 - 21 minutes - 14.6 MBMatt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise The value of using these exercises to motivate and bring your team together How the movie game builds camaraderie and helps Matt's team sharpen their storytelling skills Learn more about apexanalytix Connect with Matt on LinkedIn The B2B Content Show is produced ...
Producing quality content when budgets are tight w/ Owen Ray
February 15, 2023 16:00 - 19 minutes - 13.4 MBOwen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improves Why Owen started a "Content Council" and how it enables him to get internal buy in for content marketing How the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for...
Tips for creating a "State of the Industry" report w/ Susan Tormollen
February 14, 2023 10:00 - 17 minutes - 12.2 MBSusan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ROI How Susan's team produces Planhub's State of the Industry report and promotes it Strategies for gathering data for the report Using your point of view as a hook Memorable quotes: "I think the value is, there's multiple layers to it. The value to the people who...
The value of financial data for content marketers w/ Kassidy Bird
February 09, 2023 10:00 - 15 minutes - 10.6 MBKassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketers Highlights: The value that content marketers can get from financial data How to use financial data to pinpoint a company's pain points How to learn to read and make sense of financial reports Learn more about Databook Connect with Kassidy on LinkedIn Memorable Quotes: "You can usually look at the financials by business. So you can start to understand, maybe you're targ...
What can content marketers learn from journalists? w/ Jeanine Prezioso
February 08, 2023 10:00 - 18 minutes - 12.4 MBJeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists. Highlights: The nature of the overlap between journalism and content marketing Valuable journalist skills Jeanine uses when creating content How content marketers can apply the "how, what, where, why" journalism method Connect with Jeanine on LinkedIn Memorable Quotes: “As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I w...
Optimizing your content production workflow w/ Sarah Falcon
February 08, 2023 03:00 - 14 minutes - 10.1 MBSarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow. Highlights: The value of content production workflow How to balance processes in order to maximize content effectiveness The importance of have the right team in place to execute the workflow Learn more about Object Edge Connect with Sarah on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with pros...
Podcasting as a marketing strategy w/ Mark Emond
February 01, 2023 20:00 - 19 minutes - 13.4 MBMark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy Highlights: How podcast content stirs conversation among your audience How podcasting can feature the people who make your business run Tips on measuring the ROI of your podcast strategy Learn more about Demand Spring Connect with Mark on LinkedIn Listen to Marketing Unplugged here The B2B Content Show is produced by Connversa, a podcast production agency helping B2B ...
Proving the value of B2B content marketing w/ Lora Osborn
January 31, 2023 14:00 - 14 minutes - 9.94 MBLora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution models and who she uses them The value of anecdotal/qualitative data for marking a business case for marketing Why it's so important for sales to understand and support what marketing is doing Learn more about Sentera Connect with Lora on LinkedIn Memorable Quotes...
The challenge of attribution in B2B content marketing w/ Matt Bettis
January 31, 2023 10:00 - 15 minutes - 10.9 MBMatt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing. Highlights: Why attribution is often such a big challenge for b2b content marketers Using correlation, not causation, to demonstrate the value of thought leadership content The importance of making a business case for marketing during an economic downturn Learn more about Brightree Connect with Matt on LinkedIn The B2B Content Show is produced by Connversa, a...
Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart
January 26, 2023 10:00 - 14 minutes - 10.3 MBKelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project Figuring out which SME's to approach and how to get them to lend their time to your project How Kelly prepares to interview SMEs to make sure she gets the content she needs Learn more about Apprentice.io ...
How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr
January 25, 2023 10:00 - 14 minutes - 10.1 MBTom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges your mid-funnel content needs to address The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets Why your story needs to be repeatable and easy to understand Learn more about Greenfly Connect with Tom on Link...
The art & science of B2B storytelling w/ Sarah Beldo
January 24, 2023 10:00 - 27 minutes - 18.8 MBSarah Beldo, Head of Content Marketing and Communications at Sanity.io, talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect with your brand Using classic storytelling techniques to create a hook that engenders a sense of curiosity The importance of centering storytelling on a main character or hero Learn more about Sanity.io Connect with Sarah on LinkedIn Memorable Quotes: "I know in story...
What content marketers can learn from journalists w/ Nick Lioudis
January 19, 2023 10:00 - 26 minutes - 18.2 MBNick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism. Highlights: Journalism storytelling techniques that marketers can use to keep audiences engaged Foregrounding information that your audience cares about most Making it easy for your audience to skim content and grasp the main points The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates ...
What B2B content marketers can learn from musicians w/ Alex Kelly
January 18, 2023 10:00 - 20 minutes - 13.9 MBAlex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians. Highlights: How studying music helps Alex balance the creative and analytics elements of content marketing What marketers can learn from musicians about working collaboratively The important role that trust plays in working as part of a marketing team Learn more about Ceros Connect with Alex on LinkedIn The B2B Content Show is produced by Connversa, a podcas...
Creating content aimed at enterprises w/ Cynthia Stephens
January 17, 2023 10:00 - 25 minutes - 17.4 MBCynthia Stephens, Vice President of Marketing at Advisor360°, talks with Jeremy about creating content aimed at enterprises. Highlights: Three things that set marketing to enterprises apart from marketing to small accounts: personalization, perspective, partner ecosystem Personalizing content for multiple personas within an enterprise account How marketers can partner with sales to build relationships with enterprise prospects Learn more about Advisor360° Connect with Cynthia on Linked...
Strategies for finding the best and more valuable keywords w/ Nic Straut
January 11, 2023 10:00 - 17 minutes - 12.1 MBNic Straut, SEO Lead/Content Creation Manager at NorthOne, talks with Jeremy about strategies for finding the best and more valuable keywords. Highlights: Why keyword stuffing no longer works to generate website traffic Searching long-tail keywords for content ideas How to not get bogged down in trying to rank for high-volume keywords Learn more about NorthOne Connect with Nic on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your ...
Creating late-funnel content w/ Rusty Bishop
January 10, 2023 10:00 - 15 minutes - 10.4 MBRusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content. Highlights: What works and what doesn't in late-funnel content creation Marketing and sales working together to get front-line people the content Machine learning to develop the right kinds of content that drives revenue Learn more about Bigtincan Connect with Rusty on LinkedIn Memorable Quotes: "There is the type of content that you would wanna provide to your customer facing te...
The value of talking 1 on 1 with prospects w/ Pam Smith
January 09, 2023 12:00 - 16 minutes - 11.1 MBPam Smith, Chief Marketing Officer at Globality, talks with Jeremy about the value of talking 1 on 1 with prospects. Highlights: How talking with prospects helps you understand how they think Why it's important to hear how prospects talk and take note of the words they use Why both sales and marketing should be talking to prospects Learn more about Globality Connect with Pam on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your sp...
The value of publishing data-driven industry reports w/ Cynthia Wakeford
January 05, 2023 10:00 - 18 minutes - 12.8 MBCynthia Wakeford, Head of Content, Brand, and Public Relations at GoodTime, talks with Jeremy about the value and power of data driven reports. Highlights: Why audiences tend to find data-driven reports so valuable and interesting Using a 3rd party company to collect data vs. collecting data yourself How to package and present data in a compelling way Learn more about Goodtime Connect with Cynthia on LinkedIn Memorable Quotes: "So, front loading the investment in getting good, clean,...
Humanizing a highly technical topic w/ Ryan Raiker
January 04, 2023 10:00 - 11 minutes - 7.83 MBRyan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic. Highlights: Why the company changed its name from Singularity Systems to AYR (Are You Ready) Tips for developing messaging that connects with your audience's emotions, not just their intellect Learn more about AYR Connect with Ryan on LinkedIn Memorable Quotes: "Most people actually look at themselves as an important cog in the wheel of technology. They're not just looki...
Building a framework for measuring content marketing ROI w/ Dan Lawrence
January 03, 2023 10:00 - 12 minutes - 8.39 MBDan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content. Highlights: Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performance Doing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses against the data How to build a framework to test hypotheses Learn more about Wrk Connect with Dan on LinkedIn Memorable Quotes: "I...
TikTok, AR, VR, Twitter Spaces, and other emerging content types w/ Kelly Johnson
December 29, 2022 10:00 - 17 minutes - 12.4 MBKelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmented reality, and virtual reality. Highlights: The promises and perils of build content on "rented land," i.e. platforms that may not have a long shelf life Dealing with security concerns on new platforms How can B2B marketers use immersive experiences like VR? May be t...
Getting prospects to see your vision of what's possible w/ Martin Morzynski
December 28, 2022 10:00 - 15 minutes - 10.9 MBMartin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible. Highlights: The importance of approaching marketing from an educational standpoint when introducing a new category to the market The huge value of customer testimonials The value of guesting on other podcasts Learn more about StreetLight Connect with Martin on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B b...
Creating a marketing strategy in a multi-brand context w/ Tom Flierl
December 27, 2022 10:00 - 19 minutes - 13.2 MBTom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context. Highlights: Strategies for managing marketing for two brands simultaneously How managing b2b marketing is like coaching a winning basketball team The importance or recruiting the right talent to execute your content marketing playbook Learn more about Amla Commerce Connect with Tom on LinkedIn The B2B Content Show is produced by Co...
Producing content that moves the needle w/ Cory Factor
December 22, 2022 10:00 - 15 minutes - 10.6 MBCory Factor, President of Sportsdigita, talks with Jeremy about creating content that moves the needle. Highlights: How to create a content strategy that nudges buyers towards taking a leap and talking to a sales rep The importance of getting ahold of customers quickly after a demo request Advice for marketing teams that want to make content that moves the needle Learn more about Sportsdigita Connect with Cory on LinkedIn The B2B Content Show is produced by Connversa, a podcast produc...
Email Personalization - Show Me You Know Me w/ Chip House
December 21, 2022 10:00 - 19 minutes - 13.7 MBChip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me Highlights: The idea behind "show me you know me" in email outreach The difference between authentic and inauthentic email outreach Data underutilized for personalized email outreach Tips on how to do personalized email at scale Connect with Chip on LinkedIn Learn more about Insightly The B2B Content Show is produced by Connversa, a podcast production agency helping ...
Taking an empathetic approach to working with channel partners w/ Eddie Saunders Jr
December 20, 2022 10:00 - 14 minutes - 9.72 MBEddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners. Highlights: The importance of using an empathetic approach in content creation and sales. Getting to know people and getting in their headspace Advice for marketing teams that want to take a more empathetic approach to working with channel partners Learn more about Flex Machine Tools Connect with Eddie on LinkedIn The B2B Content Show is p...
How to get the most value from guesting on podcasts w/ Nick Day
December 15, 2022 18:00 - 16 minutes - 11.1 MBNick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts. Highlights: How to find podcasts that are a good fit for you How to pitch yourself as a podcast guest Tips for preparing to be interviewed and deliver good content Learn more about Roundtable Learning Connect with Nick on LinkedIn Memorable Quotes: "Like anything you know, takes consistency, persistence to keep reaching out to folks and. One outreach with no outcome d...
Strategies for marketing to marketers w/ Jasper Radeke
December 14, 2022 10:00 - 10 minutes - 6.97 MBJasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights: The challenges of marketing to people who know all the marketing techniques What NOT to do when marketing to marketers How marketing to marketers may allow you to take more creative risks Learn more about Pixis Connect with guest on LinkedIn Jasper's Email: [email protected] The B2B Content Show is produced by Connversa, a podcast production agency helping...
Creating compelling interactive content experiences w/ Matthew Kaplan
December 13, 2022 10:00 - 18 minutes - 12.6 MBMatthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences. Highlights: The value of interactive content experiences Examples of how to create interactive content that will engage your audience Advice for marketing teams that want to get started with interactive content Links: https://posthaste.mailchimp.com/ https://growth.design/case-studies/balance-psychology Learn more about Moloco Connect with guest o...
Tips for managing a remote content marketing team w/ Kelly Bolton
December 08, 2022 10:00 - 15 minutes - 10.9 MBKelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team. Highlights: The best strategies for managing a global team The pros and cons of working remotely How to leverage a remote team Learn more about OneScreen Connect with guest on LinkedIn Memorable Quotes: "You have to work harder at it. I believe you do. And be more deliberate about it. And it helps when you have a personality that joins the team, that enjoys being more ...