B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
421 episodes - English - Latest episode: 6 months ago - ★★★★★ - 14 ratingsIf you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
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Episodes
The quest for a new conversational tone and hitting the reset button w/ Sarah Fruy
December 07, 2022 10:00 - 19 minutes - 13.7 MBSarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button. Highlights: What goes into conceiving a new tone and then making it happen Effective strategies to implement a new conversational tone Advice for marketing teams that are hitting the reset button on their tone Learn more about Linqia Connect with Sarah on LinkedIn Memorable Quotes: "In influencer marketing it's all about authenticity and being real. An...
Strategies for getting maximum value on LinkedIn w/ Steve Watt
December 06, 2022 10:00 - 24 minutes - 16.8 MBSteve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn. Highlights: Why companies should encourage individuals to be active on LinkedIn What scares companies about their employees sharing personal thoughts on social channels The way platforms like LinkedIn are shaping the future of marketing Learn more about Seismic Connect with Steve on LinkedIn Memorable Quotes: "Really showing up and speaking up a...
Developing a strategic narrative w/ Chuck Moxley
December 01, 2022 10:00 - 23 minutes - 16.5 MBChuck Moxley, Global Head of Marketing at Blue Triangle, talks with Jeremy about creating a strategic narrative. Highlights: What "strategic narrative" means The value of a strategic narrative for defining your company's story 5 steps for developing a strategic narrative Learn more about Blue Triangle Connect with Chuck on LinkedIn Chuck's Book Memorable Quotes: "It's not really a consumer construct, that's kind of different in the way you compete. But it works best when you have a...
Creating courageous content w/ John Perry
November 30, 2022 10:00 - 12 minutes - 8.6 MBJohn Perry, VP of Marketing & Communications at AutoGrid, talks with Jeremy about creating courageous content. Highlights: The benefits of creating courageous content Why people are afraid to take a chances with content Strategies for balancing the risks and the rewards of creating this type of content Learn more about AutoGrid Connect with John on LinkedIn Memorable Quotes: "It's that kind of part of the story that I think sometimes we would pull back from as marketers or communicat...
Tips for conducting a content audit w/ Courtney Roe
November 29, 2022 10:00 - 17 minutes - 11.8 MBCourtney Roe, Director of Content Strategy at Acquia, talks with Jeremy about doing a content audit. Highlights: What a content audit includes Why company buy-in is necessary for a content audit Important team members to include in your content audit Learn more about Acquia Connect with Courtney on LinkedIn Memorable Quotes: "I think a content audit is worth doing because you can start to gain organic traction, and for me, being able to win traffic and leads and all of that for free ...
How to manage merged marketing teams w/ Jason Cardillo
November 23, 2022 10:00 - 18 minutes - 12.6 MBJason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader. Highlights: Why it's important to keep roles and priorities clear during a merger How to maintain strong communication working with a remote team The importance of flexibility during a merger Learn more about Emplifi Connect with Jason on LinkedIn Memorable Quotes: "No matter how well you do a merger, there's always going to be some chaos in that...
Developing strong customer personas w/ Per Ohstrom
November 22, 2022 10:00 - 16 minutes - 11.2 MBPer Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas. Highlights: Why customer personas are important Strategies for developing accurate customer personas Assembling a team to develop customer personas Learn more about Chief Outsiders Connect with Per on LinkedIn Memorable Quotes: "I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone." "The persona is really ...
Planning & launching a global social media strategy w/ Christina Minshull
November 17, 2022 10:00 - 16 minutes - 11.2 MBChristina Minshull, Global Head of Marketing & Design at Stocksy, talks with Jeremy about launching a global social strategy. Highlights: Why you should go where your audience already is and not try to pull them to other channels The importance of testing to figure out what resonates with your audience How amplifying underrepresented voices the right way can improve the quality of your content Learn more about Stocksy Connect with Christina on LinkedIn Memorable Quotes: "When I was ap...
Building a narrative category w/ Erika Childers
November 16, 2022 10:00 - 11 minutes - 7.68 MBErika Childers, Director of Content & Brand at Tackle.io, talks with Jeremy about building a category narrative. Highlights: What building a category narrative entails How category narrative compares to thought leadership Why feedback is an important part of the evolution of building a category narrative Learn more about Tackle.io Connect with Erika on LinkedIn Memorable Quotes: "Category narrative is really the bigger story that you're telling about quite literally the category that ...
Avoiding content chaos w/ Tania German
November 15, 2022 10:00 - 10 minutes - 6.99 MBTania German, Director of Marketing at seoClarity, talks with Jeremy about avoiding content chaos. Highlights: What creating content with unique value actually means Leveraging your company's expertise to avoid content chaos How focusing in on your target audience allows you to create more unique and meaningful content Learn more about seoClarity Connect with Tania on LinkedIn Memorable Quotes: "Really the depth of that data and how that surfaces those actions you need and the uniquen...
To gate or not to gate content? w/ Jim Hopkins
November 10, 2022 10:00 - 23 minutes - 16 MBJim Hopkins, Revenue Architect at Winning by Design, talks with Jeremy about why gating content isn't working. Highlights: Reasons gating content is not effective Going for quality over quantity in lead generation How to know if your content is working without gating Learn more about Winning by Design Connect with Jim on LinkedIn Memorable Quotes: "They don't care about making you look good to your boss. They don't care about keeping your SDRs busy. In fact, they would prefer that you...
Strategies for creating effective video content across the funnel w/ Rish Bhandari
November 09, 2022 10:00 - 14 minutes - 10.3 MBRish Bhandari, Founder and CEO of Content Beta, talks with Jeremy about strategies for creating video content across the funnel. SEND FULL VIDEO Highlights: Why a company spokesperson can add value to top of funnel content Why different stages of the funnel require different video content How to sustain the quality of your video content throughout the funnel and beyond Learn more about Content Beta Connect with Rish on LinkedIn Memorable Quotes: "No longer the features are going to ...
Developing a unique content voice w/ Jack Foster
November 08, 2022 10:00 - 20 minutes - 13.9 MBJack Foster, VP of Marketing at WorkRamp, talks with Jeremy about discovering your unique content voice. Highlights: Combining your mission with the voices of your customers to create your unique voice Melding content ideas with your voice How establishing a voice ensures continuity Learn more about WorkRamp Connect with Jack on LinkedIn Memorable Quotes: "So kind of taking all these inputs, customer insights, what sales is talking about, insights they're getting from prospects and cu...
Using quarterly themes to organize content development w/ Lori Stout
November 03, 2022 09:00 - 14 minutes - 9.72 MBLori Stout, VP of Marketing at PAR Technology, talks with Jeremy about using quarterly themes to organize content development. Highlights: How creating quarterly themes helps organize content teams The importance of flexibility when using quarterly themes Why creating quarterly themes boosts creativity and team morale Learn more about PAR Technology Connect with Lori on LinkedIn Memorable Quotes: "We try to create a story or a theme that ties back to what we told the market we were go...
The value of podcasting as a B2B marketing channel w/ Navid Jafari
November 02, 2022 09:00 - 30 minutes - 21.1 MBNavid Jafari, Vice President of Marketing and Communications at PeerNova, talks with Jeremy about using podcasting as a marketing channel. Highlights: What makes podcasting different from other content channels How to define podcast success What it takes to maintain a high quality podcast Learn more about PeerNova Connect with Navid on LinkedIn Memorable Quotes: "What's really, really cool about podcasting is that you very rarely put a podcast behind the gateway, right? And so the pod...
Centering your company's mission w/ Kellie Walenciak
November 01, 2022 09:00 - 22 minutes - 15.4 MBKellie Walenciak, Head of Global Marketing & Communications at Televerde, talks with Jeremy about fusing your content marketing strategy with your company's mission. Highlights: How including your purpose in your marketing strategy can lead to unique content Why showing your purpose through content can improve business outcomes Balancing strong purpose with your business proposition when creating content Learn more about Televerde Connect with Kellie on LinkedIn Memorable Quotes: " We...
Educating your audience about a problem they're not yet aware of w/ Jacob Warren
October 27, 2022 09:00 - 15 minutes - 10.9 MBJacob Warren, Head of Marketing at Waratek, talks with Jeremy about creating awareness of a problem to create demand for your product. Highlights: Why it is important to have a strong grasp on who your target audience is How to approach educating your audience on a solution for a problem they don't think is fixable Why hiring a subject matter expert can boost your content's value Learn more about Waratek Connect with Jacob on LinkedIn Memorable Quotes: "We are approaching the educatio...
Scaling B2B marketing content across various regions w/ Pam Didner
October 26, 2022 09:00 - 20 minutes - 14 MBPam Didner, a B2B marketing consultant, producer, and writer, talks with Jeremy about scaling content across different regions. Highlights: What scaling content across regions actually means When to simply translate content and when to completely rework it Strategies for communicating and collaborating with content teams in other regions Visit Pam's Website Connect with Pam on LinkedIn Listen to Pam's Podcast Memorable Quotes: " I want to talk about it from two different layers, if yo...
What B2B marketers can learn from internal comms w/ Sydney Fenkell
October 25, 2022 09:00 - 9 minutes - 6.77 MBSydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from other communications functions. Highlights: How marketers can work with internal comms to develop stronger employee engagement How internal communicators can help B2B marketers better engage external audiences Strategies to collaborate with internal comms, HR, and other departments Learn more about Proscia Connect with Sydney on LinkedIn Memorable Quotes: "W...
The value of marketing during a recession w/ Jodi Cachey
October 20, 2022 09:00 - 19 minutes - 13.5 MBJodi Cachey, VP of Content Strategy & Growth Marketing at Mediafly, talks with Jeremy about how content marketing adds value to companies navigating tough economic times. Highlights: The role marketers play in keeping companies running during leaner times The importance of tracking what matters, not just vanity metrics Showing people your value using the C.L.O.S.E. method Learn more about Mediafly Connect with Jodi on LinkedIn Memorable Quotes: "The best way to get them to care in an ...
The marketing value of sharing original data w/ Oliver Gelles
October 19, 2022 09:00 - 10 minutes - 7.44 MBOliver Gelles, Chief Marketing Officer at OrthoFi, talks with Jeremy about sharing data and information as a content marketing strategy. Highlights: How sharing data can establish your company as an authority in your space How to compel other companies to use your data Tips for developing a plan to share data and becoming a trusted authority Learn more about OrthoFi Connect with Oliver on LinkedIn Memorable Quotes: "Our strategy of building our brand has been around establishing ourse...
Creating a content marketing production playbook w/ Brandon Moore
October 18, 2022 09:00 - 10 minutes - 6.99 MBBrandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook. Highlights: What a content production playbook includes What uses a content production playbook has for all members of the content team How to begin the process of creating a content production playbook Learn more about Vendasta Connect with Brandon on LinkedIn Memorable Quotes: "We look at it as a documentation repository to guide the process and motions of our co...
Red ocean/Blue ocean strategy, or how to compete in less crowded markets w/ Steve Keifer
October 13, 2022 09:00 - 14 minutes - 10 MBSteve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production. Highlights: What red ocean, blue ocean means in relationship to content The best places to seek out blue ocean ideas Best practices for finding blue ocean ideas Learn more about Ordway Connect with Steve on LinkedIn Memorable Quotes: "One of the things that I've been exploring at the companies I've been at is like, how can we find new topics t...
Using data to optimize how your content engages your audience w/ Matty de Castro
October 12, 2022 09:00 - 13 minutes - 9.58 MBMatty de Castro, VP of Growth & Operations at VidMob, talks with Jeremy about the concept of intelligent creative. Highlights: What "intelligent creative" means and why it matters What impact intelligent creative will have on B2B content marketing Why marketers should consider implementing intelligent creative into their strategy Learn more about VidMob Connect with Matty on LinkedIn Memorable Quotes: "Digital marketing was so focused, whether it be B2B or B2C, on creating those audie...
Tips for soliciting and managing crowd-sourced content w/ Jaclyn Robinson
October 11, 2022 09:00 - 13 minutes - 9.1 MBJaclyn Robinson, Senior Manager of Content Marketing at Crunchbase, talks with Jeremy about turning your audience into content creators. Highlights: How to build an "external content engine" that empowers your audience to create and submit content How to manage crowd-sourced content for quality and consistency Aligning content created externally with your company's vision Learn more about Crunchbase Connect with Jaclyn on LinkedIn Memorable Quotes: "A lot of the way that we have built...
How the buyer experience affects content strategy w/ Mary Gilbert
October 06, 2022 09:00 - 10 minutes - 6.98 MBMary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy. Highlights: How the relationship between the experience engine and content engine drives a rich buyer journey Different content engine methods and how to know when to use them Where data gathering may be currently underutilized Learn more about Folloze Connect with Mary on LinkedIn Memorable Quotes: "The content engine really combines persona, account data, opportunity stage, and be...
Using video to make case studies more engaging w/ David Markowitz
October 05, 2022 09:00 - 35 minutes - 24.3 MBDavid Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies. Highlights: Why modernizing case studies using video can make them more digestible How to effectively plan and execute a video case study The value of using more conversational media like video and podcasts Learn more about Stord Connect with David on LinkedIn Memorable Quotes: "Prospects want references. They want to hear real customer stories. So we really thought...
How to generate original research to create more authoritative content w/ Roxie Elliot
October 04, 2022 09:00 - 14 minutes - 9.91 MBRoxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content. Highlights: The value original research adds to creating more interesting content How research helps you stand out Tips for content teams of any size to tell a compelling story using data Learn more about DigitalOcean Connect with Roxie on LinkedIn Memorable Quotes: "The thing about research is that it doesn't have to be super complicated. You know, even ...
Educating your audience about a problem they don't know they have w/ Steve Hoechster
September 29, 2022 09:00 - 22 minutes - 15.6 MBSteve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have. Highlights: Strategies for educating your market on a problem they need to be aware of How to effectively speak to your audience using their language How to bring your audience information without underestimating their intelligence Learn more about Stensul Connect with Steve on LinkedIn Memorable Quotes: "Help them understand what th...
Strategies for effective video marketing w/ Caroline Dunn
September 28, 2022 09:00 - 23 minutes - 16.4 MBCaroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies. Highlights: Reasons people perceive video marketing as daunting Simple first steps for producing video content in-house Why you should listen to the needs of your customers and not create content for the sake of content Learn more about Wahsega Connect with Caroline on LinkedIn Memorable Quotes: "So we looked at okay, how do I show people that my product is easy to use, you know,...
Strategies for success with branded podcasts w/ Emma Calderon
September 27, 2022 09:00 - 19 minutes - 13.7 MBEmma Calderon, Senior Director of Communications and Content Marketing at Qualified, talks with Jeremy about B2B podcasting strategies. Highlights: Strategies for producing and maintaining podcasts Creating podcasts that are uniquely your company's voice Why a good host is crucial to creating a successful podcast Learn more about Qualified Connect with Emma on LinkedIn Qualified Podcasts Memorable Quotes: "100%, no question in my mind, consistency. Come hell or high water, commit to y...
Why you need a content strategy and how to build one w/ Jessica Vose
September 22, 2022 09:00 - 21 minutes - 14.7 MBJessica Vose, Vice President of Growth Marketing at Zimperium, talks with Jeremy about devising a content strategy. Highlights: Why you should complete a gap analysis to build the foundation of your content strategy How to decide what types of content would be most effective for your organization The importance of internal communication when developing a marketing strategy Learn more about Zimperium Connect with Jessica on LinkedIn Memorable Quotes: "If you don't actually look at it f...
How to use "conversation tracks" to supercharge your content marketing strategy w/ Bridget Bell
September 21, 2022 09:00 - 11 minutes - 7.6 MBBridget Bell, VP of Communications at IronNet, talks with Jeremy about creating content conversation tracks. Highlights: What a "conversation track" is How conversations tracks can enhance your content marketing strategy Finding a balance between content marketing and simply creating conversation Learn more about IronNet Connect with Bridget on LinkedIn Memorable Quotes: "At IronNet, we did this to say for each of our personas, what type of content do we need to have them coming back ...
Tips for creating an exceptional content experience for your audience w/ Fahad Muhammad
September 20, 2022 09:00 - 21 minutes - 14.6 MBFahad Muhammad, VP of Marketing at Daylight, talks with Jeremy about creating a vibrant content experience. Highlights: Why "content experience" matters for cutting through the noise and getting traction with your audience The value of creating content with a "quality over quantity" mindset Why you shouldn't copy the content styles of larger successful companies Learn more about Daylight Connect with Fahad on LinkedIn Memorable Quotes: "That's what we're all shooting for from a market...
Becoming a go-to information source for your audience w/ Kristin Dorsey
September 15, 2022 09:00 - 18 minutes - 12.4 MBKristin Dorsey, VP of Marketing at Linc, talks with Jeremy about creating a go-to informational source for your audience. Highlights: Why creating a customer experience resource is important for any company in any industry How to effectively implement this idea at the right pace Why creating this resource is important for long-term content strategy Learn more about Linc Connect with Kristin on LinkedIn Memorable Quotes: "What makes one piece more valuable than the other? Well, to me, ...
Killer tips for building a great content marketing team w/ Jaz Fulton
September 14, 2022 09:00 - 27 minutes - 19.2 MBJaz Fulton, Global Director of Content and Demand Generation at Whispir, talks with Jeremy about putting together a strong content team. Highlights: What qualities to look for when building your team How to empower your team to get the best out of them How to effectively collaborate in the age of remote work Learn more about Whispir Connect with Jaz on LinkedIn Memorable Quotes: "I think, really more than anything, just seeing how somebody writes. If there's any grammatical errors, I ...
Tips for creating an engaging "content experience" w/ Sarah Frazier
September 13, 2022 09:00 - 16 minutes - 11.4 MBSarah Frazier, Head of Content Marketing at CyberGRX, talks with Jeremy about creating a "content experience". Highlights: How to construct a successful "content experience" Incorporating new and revitalized content into your strategy Why knowing your audiences' needs is crucial for creating the most effective content Learn more about CyberGRX Connect with Sarah on LinkedIn Memorable Quotes: "Content is also an extension of your brand and it represents your brand. If your brand claims...
Building a marketing tech stack from the ground up w/ Allison Jones
September 08, 2022 09:00 - 18 minutes - 12.9 MBAllison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure. Highlights: Assessing your tech stack needs when joining an established organization with little to no tech infrastructure How to evaluate which apps best suit your needs Tips for making a business case for marketing tech at a company that hasn't invested in it before Learn more about Raintree Systems Connect with Allison on LinkedIn Memorable Quotes: "So we got...
Building an effective marketing tech stack w/ Tim McLain
September 07, 2022 09:00 - 27 minutes - 18.9 MBTim McLain, Marketing Director at Commio, talks with Jeremy about putting together an effective marketing tech stack. Highlights: How to get a sense of what platforms and apps you need when starting out Tips for efficiently integrating new technology to align departments Why an effective tech stack directly contributes to creating and delivering content Learn more about Commio Connect with Tim on LinkedIn Memorable Quotes: "I'm not out there trying to make marketing look as good as po...
Tips for creating content that evokes an emotional response w/ Sharon Rusinowitz
September 06, 2022 09:00 - 19 minutes - 13.2 MBSharon Rusinowitz, Director of Content Marketing at ChartHop, talks with Jeremy about producing evocative content. Highlights: What it means to create content that evokes emotion Why evocative B2B content is worth producing How to measure the success of this type of content Learn more about ChartHop Connect with Sharon on LinkedIn Memorable Quotes: "That really means creating content that hits an emotion. It's anything that garners a reaction. That could be making someone laugh, havin...
The role of content marketers during a rebrand w/ Karen Scates
September 01, 2022 09:00 - 16 minutes - 11.6 MBKaren Scates, Director of Content Marketing at SoundHound, talks with Jeremy about the role of content marketers during a rebrand. Highlights: How content marketers can contribute to a rebrand by basing messaging on data The obvious but too often overlooked importance of rebuilding the brand around the needs and interests of your key audience Repurposing old content vs. creating new content during a rebrand Learn more about SoundHound Connect with Karen on LinkedIn Memorable Quotes: ...
How an eye doctor uses podcasting to educate and retain patients w/ Katia Carpio
August 31, 2022 09:00 - 20 minutes - 13.8 MBKatia Carpio, Marketing Director at Visionary Eye Doctors, talks with Jeremy about how she uses podcasting to educate and engage patients and bolster patient retention. Highlights: Effectively combining emotion and facts to captivate your audience Why word of mouth is the best podcast promotion "channel" How podcasting contributes to forging stronger relationships with your patients Learn more about Visionary Eye Doctors Connect with Katia on LinkedIn Visionary Eye Doctors Podcast Memo...
Creating content about a topic you're not an expert in w/ Jon Gitlin
August 30, 2022 09:00 - 17 minutes - 12.1 MBJon Gitlin, Senior Content Marketing Manager at Workato, talks with Jeremy about creating content about a subject you don't have a strong background in. Highlights: Tips for finding the right people to educate you on pretty much any topic you need to learn about How to talk to subject matter experts and get them to tell you what you need to know Why having an appetite for learning is valuable for content marketers Learn more about Workato Connect with Jon on LinkedIn Memorable Quotes: ...
Evolving your content marketing strategy w/ Scott Strickler
August 25, 2022 09:00 - 18 minutes - 12.5 MBScott Strickler, Director of Marketing at ISG Technology, talks with Jeremy about evolving content marketing strategies. Highlights: How content fatigue plays a role in changing strategy Creating quality content over quantity How to prepare for a shift in content strategy Learn more about ISG Technology Connect with Scott on LinkedIn Memorable Quotes: "Instead of sliding people to death, we are doing executive panel discussions and then it invites folks to ask questions during the ...
Tips for creating long-form content that keeps your audience engaged w/ Sean McCarron
August 24, 2022 09:00 - 26 minutes - 18.1 MBSean McCarron, VP of Marketing at LeaseLock, talks with Jeremy about writing worthwhile long-form content. Highlights: How producing long-form content can positively impact the sales cycle Avoiding fluff in long-form content The crucial role pacing plays in creating long-form content Learn more about LeaseLock Connect with Sean on LinkedIn Memorable Quotes: "Figuring out how much time and space to sort of dedicate to a topic, it is sort of that art of marketing. That art of good conte...
How communicating your mission builds brand trust w/ Angella Nguyen
August 23, 2022 09:00 - 20 minutes - 14.3 MBAngella Nguyen, VP of Marketing at Nice Healthcare, talks with Jeremy about creating a strong brand mission. Highlights: Tips for highlighting your brand's mission in your messaging Why buy-in from leadership is so crucial for building a trusted brand Why building brand trust is harder than ever and why it matters more than ever Learn more about Nice Healthcare Connect with Angella on LinkedIn Follow Nice Healthcare on Facebook Follow Nice Healthcare on Instagram Memorable Quotes: "Be...
3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig
August 18, 2022 09:00 - 18 minutes - 12.4 MBFara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How gong calls directly contribute to creating unique content The benefits of doing in-depth research when creating written pieces Learn more about WorkRamp Connect with Fara on LinkedIn Memorable Quotes: "My approach and my philosophy to make it different is, I go bac...
3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig
August 18, 2022 09:00 - 17 minutes - 12.4 MBFara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content. Highlights: Why a journalistic approach to writing creates strong content and is beneficial in the B2B world How gong calls directly contribute to creating unique content The benefits of doing in-depth research when creating written pieces Learn more about WorkRamp Connect with Fara on LinkedIn Memorable Quotes: "My approach and my philosophy to make it different is, I go bac...
Purpose-driven content w/ Don Polite
August 17, 2022 09:00 - 18 minutes - 12.7 MBDon Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to make your mission a part of content strategy Learn more about SKYGEN Connect with Don on LinkedIn Memorable Quotes: "I'm on a big push for us to become purpose driven as an organization. I really believe we are. It's more about just making sure our messaging commun...
Purpose-driven content w/ Don Polite
August 17, 2022 09:00 - 18 minutes - 12.7 MBDon Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content. Highlights: How to produce purpose driven content How making a moral case and a business case can go hand-in-hand Ways to make your mission a part of content strategy Learn more about SKYGEN Connect with Don on LinkedIn Memorable Quotes: "I'm on a big push for us to become purpose driven as an organization. I really believe we are. It's more about just making sure our messaging commun...