Using SDRs and sales people as a content distribution channel w/ Sarah Lessire

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

English - March 09, 2023 10:00 - 18 minutes - 12.7 MB - ★★★★★ - 14 ratings
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Previous Episode: Moving beyond marketing to early adopters w/ Nick Wassenberg

Next Episode: The art of telling a story for your target audience w/ James Grady

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure communications are value-packed, how to align content topics to sales use cases, and the importance of tracking engagement data.

Highlights:

The value in diversifying distribution channels Aligning content topics to sales use casesCreating incentives for SDRs and salespeople The value of building relationships with sales teams

Learn more about Gloat

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The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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