What can content marketers learn from journalists? w/ Jeanine Prezioso

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

English - February 08, 2023 10:00 - 18 minutes - 12.4 MB - ★★★★★ - 14 ratings
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Previous Episode: Optimizing your content production workflow w/ Sarah Falcon

Next Episode: The value of financial data for content marketers w/ Kassidy Bird

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.

Highlights:

The nature of the overlap between journalism and content marketingValuable journalist skills Jeanine uses when creating contentHow content marketers can apply the "how, what, where, why" journalism method

Connect with Jeanine on LinkedIn

Memorable Quotes:

“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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