How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

English - January 25, 2023 10:00 - 14 minutes - 10.1 MB - ★★★★★ - 14 ratings
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Previous Episode: The art & science of B2B storytelling w/ Sarah Beldo

Next Episode: Working with subject matter experts to get content for powerful storytelling w/ Kelly Stewart

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts

Highlights:

How to use personas to identify the challenges your mid-funnel content needs to addressThe importance of understanding your target's buying process, i.e. centralized procurement vs independent budgetsWhy your story needs to be repeatable and easy to understand

Learn more about Greenfly

Connect with Tom on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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