Using a "pain point matrix" to create better content w/ Olga Karanikos
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
English - February 28, 2023 10:00 - 9 minutes - 6.68 MB - ★★★★★ - 14 ratingsMarketing Business Management b2b content content marketing b2b marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: B2B Branded Content Marketing w/ Katelyn Holbrook
This week on The B2B Content Show, host Jeremy Shere talks with Olga Karanikos, VP of Marketing at Sales Screen, about pain point matrix. Olga explains how the matrix helps teams to organize the collective information they have and to create content that speaks to the customer. She also shares examples of pain points they've discovered in the performance area and how they use their content to create a trusted advisor role with customers.
Highlights
What is a pain point matrix and how does it help sales and marketing teams to better understand their customers How to discover and catalog hidden pain points How a pain point matrix helps you create stronger content
Learn more about SalesScreen
Connect with Olga on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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