The value of publishing data-driven industry reports w/ Cynthia Wakeford
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
English - January 05, 2023 10:00 - 18 minutes - 12.8 MB - ★★★★★ - 14 ratingsMarketing Business Management b2b content content marketing b2b marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Cynthia Wakeford, Head of Content, Brand, and Public Relations at GoodTime, talks with Jeremy about the value and power of data driven reports.
Highlights:
Why audiences tend to find data-driven reports so valuable and interestingUsing a 3rd party company to collect data vs. collecting data yourselfHow to package and present data in a compelling wayLearn more about Goodtime
Connect with Cynthia on LinkedIn
Memorable Quotes:
"So, front loading the investment in getting good, clean, accurate data that really points to your prospect audience. I think it's, I think it's sort of a foundational element for a really solid data driven content strategy"
"Are you giving your audiences truly useful content? , is it interesting? Is it unique in some way? So spending a lot of thought and time before you even get into designing the survey or creating the survey, thinking about how this content is really gonna serve that audience, and then how you're going to get it out to that audience over and over and over again."
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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