B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing artwork

Building out a marketing function designed to drive revenue w/ Ashley McAlpin

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

English - March 02, 2023 10:00 - 18 minutes - 12.6 MB - ★★★★★ - 14 ratings
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Previous Episode: Content marketing in uncertain economic times w/ Vanessa Hartung
Next Episode: Adventures in hiring a content marketing manager w/ Jennifer Durishin

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. 


Highlights: 

Revenue marketing, and how is it different from other types of marketingHow to look at content marketing through a revenue marketing lens Examples of content created with a “revenue focus”  The importance of focusing on the right KPIs 


Learn more about RockerBox

Connect with Ashley on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.


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