Digital Public Relations
92 episodes - English - Latest episode: 3 months ago -The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.
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Episodes
Breaking Down 50 Dates 50 States, Personal Branding on Dating Apps and the TikTok Algorithm
March 29, 2021 00:00 - 15 minutes - 14.3 MBIn this episode, our hosts Ashley Torres, and Ciana White speak with TikTok creator Matthew Wurnig, who went viral after creating 50 Dates 50 States. When the first COVID-19 lockdown began in March 2020, most people learned how to bake banana bread. Matt, on the other hand, got the idea to go on a virtual date with a girl from every state. Along the way, he documented his journey on TikTok, where he’s developed his following to over 100,000 followers and amassed millions of views and likes. H...
Mental Health In Workplace Podcast Audio
March 25, 2021 13:28 - 12 minutes - 11 MBIn this week's episode, Digital PR students Emily Powell and Sierra Campbell will be talking about the impact social media can have on mental health in the workplace. Our hosts discuss how social media can negatively impact mental health in a professional environment, specifically looking at PR practitioners and working in social media. They also dive into the topic of new and upcoming social media platforms and trends, and how as fun as they can be at times, PR practitioners may feel press...
Evaluating the Trend to Make Instagram Casual Again
March 15, 2021 17:18 - 15 minutes - 24.2 MBIn this episode, Digital PR students Linden Miller and Jessica Urig will analyze the trend to make Instagram casual again and how the COVID-19 pandemic has affected this trend. Throughout this podcast, Miller and Urig discuss unspoken Instagram rules, TikTok's rise to fame compared to Instagram's, and the debate over whether a separate social media app should be made for large businesses. The students will also reveal positive and negative examples of influencers on Instagram, as well as exa...
Optimizing Your Online Presence for the Holidays
December 08, 2020 20:11 - 9 minutes - 8.27 MBToday we'll be looking at how to optimize an online presence for the opportunities that the holiday season brings! We'll be looking at this optimization and how it relates to social media sights such as Twitter, Instagram, and Facebook. On top of that, we'll point out some best practices for blogging and web design and show how they work towards capturing the opportunity that the holidays bring. Bonus Article: https://www.pfizer.com/news/hot-topics/how_to_take_care_of_yourself_and_stay_con...
How the Covid-19 Pandemic has Impacted Travel PR
December 07, 2020 00:00 - 17 minutes - 16.1 MBIn this episode, Aaron and Riley discuss traveling during the COVID-19 pandemic. There’s no doubt the travel industry has faced major challenges over the past year. This week’s podcast covers how the travel industry has been adapting and how it is communicating and using PR tactics to reach the public. In this episode, we’ll dive deeper into some of our travel experiences this year and what trends we’ve seen happening in the tourism industry. We talk more about the importance of companies c...
Ins and Outs of Tik Tok's Algorithms and FYP
December 03, 2020 00:00 - 28 minutes - 19 MBIntroductions Katia Rodriguez Public relation major from Chicago. I am the Director of Communication and Marketing for Undergraduate Student Government as well as the President of the Spanish and Latino Student Association at Kent State University. Arianna Public relations major from Pittsburgh area. I am the Special Events Coordinator for Kent State’s chapter of PRSSA Topic: TikTok Algorithm and the For You Page How would you explain the For You Page on Tiktok? Katia The first page people s...
Is Tiktok for your Business?
November 29, 2020 00:00 - 18 minutes - 12.2 MBIn this episode Emily and Celetre discuss Tiktok and why business should have their own profile. We will look at the influencers already showing success on the platform. We will talk about trends that worked for companies. We talk about the good and the bad We will discuss already successful business accounts. Talk about trends on TikTok and how different brands can create content on the platform. We will also learn is Celetre is going to download and keep TikTok since she has never used t...
YouTube Influencer Trends
November 19, 2020 15:06 - 16 minutes - 15 MBIn this episode, Hailey and Sydney discuss just a few of the many trends YouTube influencers use every day. We cover YouTube facts first and talk about how used the platform if on a daily basis. YouTube is used heavily in the influencer world and marketing obviously has become another huge factor on the platform. We’re sure you’ve all heard of David Dobrik, one of the most known YouTubers and influencers today. We dive more into the specific trends and marketing plans he uses. The measures ...
Tools to Help You Navigate the Corporate World
November 15, 2020 00:00 - 9 minutes - 18 MBHey, listeners! Hannah and Lea here. This podcast is an interview with an editor from North Coast Media, a trade magazine publisher in Cleveland, OH. We reached out to Heather Gooch to get the inside scoop on how public relations professionals can better communicate and connect with other people outside of our industry. We chose someone that was not a public relations specialist to get a better understanding of what is expected from public relations professionals from a different perspectiv...
B&B Food For Thought
November 11, 2020 00:00 - 16 minutes - 15.3 MBOn this episode of B & B: Food For Thought, Bridget and Brady dwell into fun, fancy, digital food trends and everything you need to know about building up a food community. Our hosts discuss influencers and how they represent their personal brand or the company, and whether they are concerned with content creation or metrics. They also take a long dive into TikTok as a new platform for food influencers and how their success translates over to other social media platforms. Bridget shares her ...
The Influencer Takeover Podcast
November 10, 2020 15:09 - 9 minutes - 8.89 MBThis week on the digital PR Podcast, we will be discussing influencers. We are not just discussing any influencers though, we will be telling you about brands that use influencers in an innovative way! Influencers are extremely important in today's world of PR. Influencers can drive new customers to a brand and make people think about a brand in a different way. Influencers hold a lot of power. One brand we will be discussing is Gymshark. Gymshark sponsors a ton of gym-goers, but one athlete...
Authentic Advocacy on Social Media
November 05, 2020 13:57 - 15 minutes - 28 MBIn this episode of the Digital PR Podcast, Katie, Lauryn and Sam delve into the topic of authentic brand advocacy. We talk about how social media has really set apart brands that are authentic advocates versus brands that may be jumping on the bandwagon. We discuss popular brands that are B-Corporations and how these companies prioritize a triple bottom line of people, purpose and profit. Each B-Corporation is scored out of 200 in five different impact areas being governance, workers, commun...
#NoFilter: Aerie's Authentic Marketing Approach
November 03, 2020 00:00 - 13 minutes - 12.3 MBIn this episode of the Digital PR podcast, we talked about how Aerie has paved the way for the body positivity movement. We talk about how Aerie got its boost in the digital world that set them apart from their competitors and changed consumers’ expectations. We discuss the #AerieReal campaign launched in 2014 when Aerie stopped retouching their models' images to show their authentic selves. Aerie Real began as a social media campaign to encourage women to post their untouched, unfiltered ...
Influencers Amid The Corona-Crisis
April 23, 2020 00:08 - 23 minutes - 21.8 MBIn this podcast, Public Relations students Nathan Mehring and Rhonda Baldwin discuss how influencers are faring during the Coronavirus Crisis. First, Rhonda explains her grad-student project focuses on nano-influencers, so she authority on the subject. Look out for Rhonda's project on her social media (rhonda_denise1 on Insta), but in the meantime, here's some more information on nano-influencers: https://mediakix.com/blog/what-are-nano-influencers/ After discussing her project, Rhonda and...
Earth Day Tribute from Caroline, Jade and Libby
April 14, 2020 00:00 - 15 minutes - 36.6 MBJade, Caroline and Libby pay tribute to Earth Day. They discuss companies who use best practices to be sustainable and include that in there public relations and brand reputation. Additionally, they discuss companies who don't use best practices in sustainability and ways they could improve this through digital PR strategies. Lastly, the three talk about the importance of social media influencers speaking out against PR boxes being environmentally bad. The girls finish the podcast talking a...
Bel and Bryan's Business Blogging Tips: Whole Foods
April 11, 2020 19:09 - 10 minutes - 9.52 MBBel and Bryan look at Whole Foods' blog to find out how it helps their consumers, their brand and the business. To start, there are many ways a blog can help any business. Blogs create organic content that helps you tailor the audience you bring to your website, build trust with consumers, build traffic to your website and most importantly helps your website's search engine optimization. New page URLs rank you higher on Google's search results as the search engine has more information about y...
COVID-19: Is Social Media Content Slipping Through the Cracks?
April 08, 2020 00:00 - 16 minutes - 15.4 MBCOVID-19 has impacted our lives in a million ways; in this podcast, Maddie and Sophia talk about its impact on social media and the digital realm. With "non-essential" employees working from home, many social media moderators are off the clock and leaving monitoring to automated systems. We ask ourselves, "is fake news and misinformation slipping through the cracks?". We delve deep into what this human absence means for users and brands. Check out some of these articles to learn more: https:...
IG Live During Quarantine Times
April 01, 2020 00:00 - 11 minutes - 9.08 MBIn this episode, Sara and Jake are quarantined like everyone else in the world and have been spending too much time on Instagram Live watching celebrities and musicians to keep them busy. Instagram has always been a hub for engagement for artists, but while everyone is stuck at home and sitting on their phones, it's created an opportunity to bring people together in a unique fashion. Artists are playing their own music, holding fan Q&A's, and even holding #ClubQuarantine and partying with Ins...
Deceptive Marketing on Social Media
March 22, 2020 00:00 - 15 minutes - 14.5 MBSome organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act. https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-decepti...
Will You Accept this Podcast?
March 09, 2020 17:51 - 11 minutes - 10.8 MBLexi and Erica dive into the hit reality T.V. show The Bachelor. They cover everything from the show's audience acting as a "silent producer" to the world of Bachelor influencers. The Bachelor has gained a large fanbase over the past 18 years with growing hashtags of #BachelorNation and #BacheloretteNation. Twitter has become a huge factor into the Bachelor world with current and past cast members tweeting their thoughts on the show and its leads. Fans of the show are constantly using hasht...
Powerful People In Pop Culture
March 04, 2020 02:12 - 13 minutes - 24.2 MBA couple weeks ago, Kobe Bryant and 9 others tragically passed away in a helicopter accident. It took the world by storm and affected almost everyone in different ways. This podcast covers how brands and PR professionals can find those massively impactful people to become the face of their brand through things like Q-scores or social media followers. On the other hand, we ask the question of "could a brand have that big of an impact on society?" We debate and think about this question regard...
Join the Hype House - TikTok Trends
February 26, 2020 00:00 - 20 minutes - 18.7 MBWonky dance moves, dramatic breakup stories, trendy new music artists, weight loss journeys and vibe checks. This is not a usual mash-up of content you’d create or expect to see on a platform. But for the newest social media craze known as TikTok, this is the content viewers seek. On this podcast, Macy and Kody chat about all you need to know on the latest TikTok trends, the ins and outs of the Hype House and how the algorithm and digital strategies of this on-the-rise platform work. For mor...
Politicians and the World of Social Media
December 05, 2019 16:04 - 14 minutes - 19.7 MBBrianna and Jaret will be discussing today's political landscape and how it relates to the digital world of social media. Brianna and Jaret discuss the appropriate times to respond to haters and trolls as well as how politicians are using social media to relate to voters. For the average everyday user, social media can be a great leisure activity to interact with your interests. But for politicians, they need to be smart and savvy with how they utilize their posts, while also remaining releva...
Death Of Thanksgiving
December 04, 2019 03:32 - 19 minutes - 17.5 MBThis week we discussed the pre-gaming of Thanksgiving and how Black Friday has caused digital uproar and the downfall and meaning behind Thanksgiving compared to other holidays. Learn about Thanksgiving's brand and how it's being overshadowed by social media and the public's desire to shop for a good deal. Check out the links below to dive deeper into the content we discuss. https://www.macys.com/social/parade/ https://www.history.com/news/whats-the-real-history-of-black-friday
Jennifer Aniston Breaks Instagram
November 21, 2019 00:00 - 11 minutes - 16.1 MBJennifer Aniston recently joined Instagram, setting a Guinness World Record by becoming the fastest Instagram account to reach 1 million followers at five hours and 16 minutes and 8.6 million followers in less than 24 hours. She joined Instagram with the perfect first post, causing a ripple effect. Listen to learn more! Check out Jennifer's Instagram post here: https://www.instagram.com/p/B3o8vWDhlOh/?igshid=hpoolsfkhfg2 Check us out on Twitter: https://twitter.com/olivia_boris https://twit...
Newsjacking: the good, the bad and the ugly
November 20, 2019 00:00 - 11 minutes - 11.1 MBJill Golden and Jess Skitzki discuss newsjacking and how it can be great PR for a brand, or a terrible mistake if not executed properly. We discuss some well-known brands including Dunkin Donuts, Kit Kat and KFC and their newsjacking successes with popular events and social trends including the Royal Wedding, the gold and white dress and the Area 51 raid. We also share some feelings on one brand that made quite the mistake when creating a newsjacking tweet. We share some insights on the best ...
Star Wars - The Rise of a New Trailer
November 01, 2019 17:56 - 9 minutes - 8.81 MBZoe Swartz and Olivia Eastly discuss how Star Wars and Disney have been promoting the release of the new movie, Star Wars: The Rise of Skywalker, which lands in theaters on December 20, 2019. We talk about what Star Wars has done on Twitter and their own personal blog, as well as how partnering with brands like ESPN has helped bridge the gap between viewers young and old, sporty and geeky. Sources: https://www.forbes.com/sites/scottmendelson/2019/10/23/5-ways-disney-is-selling-the-rise-of-s...
Twitter Influencers In a Digital Age
October 31, 2019 19:23 - 10 minutes - 19.6 MBIn our digital world, it impossible to not mention influencers, but we're here to tell you about our favorite Twitter influencers. They are opinion leaders through a digital age and bring humor to social media platforms. Check out the influencers we talk about below! Twitter Influencers: https://twitter.com/CaucasianJames https://twitter.com/holy_schnitt https://twitter.com/ryanyeetz https://twitter.com/SheRatesDogs https://twitter.com/michaelaokla Check us out on Twitter: https://twitter....
Twitter Influencers
October 29, 2019 15:18 - 10 minutes - 20.4 MBTwitter is not only podcast host's Hannah + Kayla's favorite social media channel but many other young consumers as well. Twitter Influencers have broken into the industry just by creating funny content and we look towards them as opinion leaders in Digital PR. Listen to learn about some of our favorite influencer's as well as how they are breaking into the digital PR community
Trump Impeachment Inquiry
October 28, 2019 17:41 - 11 minutes - 10.9 MBA look into Trump's impeachment inquiry, how he has reacted on social platforms and how this ties into public relations in terms of crisis.
To Be Or Not To Be Viral
October 23, 2019 00:00 - 12 minutes - 11.3 MBRiseeee and shineeee! Rachel Hale and Becca Rowe break down the pros and cons of going viral. From Kylie Jenner to Tide pods to Gillette, we talk about recent viral campaigns, tweets and trends and how that can positively or negatively affect a brand. Follow us on Twitter and maybe we can go viral one day: @all_halerachel @beccamac98 Sources: https://www.outsourcestrategies.com/blog/advantages-and-disadvantages-of-viral-marketing.html https://www.impactbnd.com/blog/the-advantages-of-viral-ma...
Ellen DeGeneres and George W. Bush Controversy
October 22, 2019 00:00 - 12 minutes - 11.5 MBEllen DeGeneres and George W. Bush Controversy by Digital PR Podcast
Why So Serious? - Joker Movie Concerns
October 17, 2019 00:00 - 12 minutes - 11.8 MBRobyn Berardi and Aliyah Tipton discuss the concerns on social media regarding the Joker movie and the message it spreads. The Joker movie was released on October 4, 2019, and many viewers were worried the film promotes violence. This episode also analyzes Warner Brothers' response to the criticism and how they have used social and earned media to enhance ticket sales.
The Rise of Tik Tok
April 29, 2019 00:00 - 10 minutes - 9.63 MBBre and Karly discuss the rise of Tik Tok and how marketers can use Tik Tok to reach younger audiences. Tik Tok is currently the third most downloaded app on the market and attracts users primarily 18 to 24 years old. This episode ties in current marketing tactics and explores the potential the app has in business. Sources: https://www.inc.com/adam-heitzman/time-for-post-millennial-marketing-how-to-reach-generation-z.html https://blog.sociallyin.com/tiktok-marketing https://www.socialreport....
Feel the Bern
April 17, 2019 16:21 - 8 minutes - 15 MBDevon, Michael and Rachel discuss Kaitlyn Bennett's recent media scandal of being kicked out of a Bernie Sander's rally in Lordstown, Ohio. This incident ties into PR and social media because InfoWars and Bennett spread the video on social. It is important in today's day and age to not jump to conclusions on social, and view all the facts at hand. April 17, 2019
The Jonas Brothers ARE BACK!
April 08, 2019 00:00 - 10 minutes - 9.42 MBIn this podcast, Brynn Pennell and Natalie Eusebio discuss how The Jonas Brothers used organic media and brand loyalty to aid them in their band's reunion. Also check out their discussion about Miley and Billy Ray Cyrus! Sources: https://www.forbes.com/sites/monicamercuri/2019/02/28/the-jonas-brothers-reunite-and-announce-new-single-sucker/#34d505d6c40d https://www.rollingstone.com/music/music-news/jonas-brothers-reunion-new-music-sucker-late-late-show-801382/ https://www.youtube.com/watch...
Brands Be Foolin'
April 03, 2019 20:17 - 8 minutes - 15.3 MBJoin us as we discuss what brands utilized April Fools on their social media this week. Hear about the funny and the cruel pranks brands pulled!
A MARVELous Brand
March 21, 2019 15:48 - 11 minutes - 27 MBA deeper look into how Marvel creates a strong brand identity and uses all the tools it has to achieve this.
In the Know: Bad PR of the Week
March 12, 2019 00:00 - 19 minutesFor their segment “In the Know,” Abigail Winternitz and Clara Sullivan discuss their picks for the top two bad PR stories of the week. Check out their discussion centered around the Cincinnati City Council text message scandal and Gayle King’s interview with R. Kelly. Sources: https://www.cincinnati.com/story/news/2019/03/11/cincinnati-city-council-texting-case-members-gang-five-pay/3104674002/ http://www.fox19.com/2019/03/04/gang-five-cincinnati-taxpayers-pay-k-settlement-over-secret-counci...
"Fashion" or Just Plain Offensive?
March 06, 2019 15:34 - 9 minutes - 12.3 MBHana Hodali And Miranda Marinello discuss the recent controversy surrounding fashion brands such as Burberry and Gucci. They discuss the implications of the crisis and how the situation was handled by both brands. Sources: https://www.etonline.com/burberry-apologizes-for-insensitive-noose-accessory-on-sweatshirt-modeled-during-london-fashion https://www.usatoday.com/story/life/people/2019/02/16/gucci-step-up-diversity-hiring-after-blackface-uproar/2890359002/
Dolce & Gabbana and Crisis Communications
December 06, 2018 00:00 - 12 minutesMaddie Scalzi and Faith Taylor talk about the recent Dolce & Gabbana scandal in this weeks podcast! They also tie it back to PR and discuss how the brand could have used better crisis communications. Sources: https://www.nytimes.com/2018/11/23/fashion/dolce-gabbana-china-disaster-backlash.html https://www.instyle.com/news/dolce-and-gabbana-china-controversy https://www.hollywoodreporter.com/news/dolce-gabbana-designer-stefano-gabbana-calls-selena-gomez-ugly-1119911 https://theglowup.theroot....
Millennials in Public Relations: Traditional to Digital
November 28, 2018 00:00 - 8 minutesAudra Gormley and Devon Recktenwald talk about millennials and technology entering the PR industry and the expectations that come with it. - https://www.philstar.com/lifestyle/business-life/2017/10/08/1746840/millennials-public-relations - https://www.agilitypr.com/pr-news/public-relations/pr-qualities-millennial-pros-value/ - https://www.theguardian.com/careers/technology-help-hinder-work-life-balance - http://www.themeasurementstandard.com/2018/06/millennials-are-the-future-of-pr/ - http...