Powerful People In Pop Culture

A couple weeks ago, Kobe Bryant and 9 others tragically passed away in a helicopter accident. It took the world by storm and affected almost everyone in different ways.
This podcast covers how brands and PR professionals can find those massively impactful people to become the face of their brand through things like Q-scores or social media followers. On the other hand, we ask the question of "could a brand have that big of an impact on society?" We debate and think about this question regarding the existing companies, and how upcoming businesses could learn from them.