Digital Public Relations
92 episodes - English - Latest episode: 2 months ago -The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.
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Episodes
Crisis in PR Podcast
April 25, 2024 00:00 - 16 minutes - 319 MBChania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.
Love Yourself: The Pressures of Beauty Standards
April 17, 2024 02:03 - 16 minutes - 30.4 MBKylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.
Digital Connections: Relationships in a Digital Age
April 15, 2024 03:47 - 13 minutes - 16.6 MBIn this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be. Creators such as Adrien and Carson, Alix Earle and NFL man, ...
Messier in PR: Social Media and PR Fame (Alix Earle)
April 10, 2024 17:02 - 12 minutes - 17.7 MB"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it w...
PR Powerhouses: The Dynamic Duos Shaping Media Landscapes
April 10, 2024 03:04 - 15 minutes - 68.5 MBIn this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments. Introduction [0:29] Pitbull & Dolly Parton [0:48] Martha Stewart & Snoop Dogg [05:38] Addison Rae & Kourtney Kardashian [09:06] Our Theories [11:20] Conclusion [14:49] Thanks for listening to the Digital...
PR AI Pandemonium - Luke & Sage
April 03, 2024 00:00 - 10 minutes - 14.5 MBThanks for tuning in to our podcast! Here are some highlights of what we covered: Introduction: AI can give you issues when trying to create content. Whether the script doesn’t make sense or it isn’t the length you need, AI will almost always keep you hanging. Willy Wonka Experience: This event that gained worldwide attention ended up being a disappointment after all of the promotion pieces that were created by AI ended up looking nothing like what was advertised. Celebrity Scandals: Not e...
PR Crisis – Sofia, Samira & Nicole
March 13, 2024 15:08 - 14 minutes - 13.3 MBWe are excited to share insights on the art of crisis management in PR. Here's a quick summary of what we covered: - Preparation: Have a robust crisis plan ready to tackle unforeseen challenges swiftly. - Information Management: Gather accurate data before crafting your response. - Swift Action: Timely responses are crucial to mitigate damage in the digital age. - Transparency: Be forthright and take ownership of any missteps. - Continuous Improvement: Learn from crises to enhance future str...
Trends and Tips in Digital Sports Marketing
November 30, 2023 16:48 - 21 minutes - 33.1 MBStep into the dynamic world where sports and digital marketing collide! "The Digital Sports Marketing" podcast will discuss digital sports marketing. Whether you're a seasoned marketing professional, a sports enthusiast, or someone just curious about the intersection of athletics and online strategies, this podcast episode has something for everyone. Join us, Ignatius Ogbu and Mia Cadle, as we talk about the upcoming trends and the expected growth in the sports industry. In this episode, we w...
DigitalSportsMarketingPodcast - Mp4
November 30, 2023 16:48 - 21 minutes - 33.1 MBStep into the dynamic world where sports and digital marketing collide! "The Digital Sports Marketing" podcast will discuss digital sports marketing. Whether you're a seasoned marketing professional, a sports enthusiast, or someone just curious about the intersection of athletics and online strategies, this podcast episode has something for everyone. Join us, Ignatius Ogbu and Mia Cadle, as we talk about the upcoming trends and the expected growth in the sports industry. In this episode, we w...
The PR Predicament - Debunking PR Myths and Misconceptions
November 26, 2023 00:00 - 10 minutes - 9.94 MBDive into the PR world with The PR Predicament, where two PR practitioners, Eve and Cami, talk about every part of the profession. Join us as we discuss the misrepresentations of PR in the media, referencing characters like Samantha from "Sex and the City" and Olivia Pope from "Scandal." We highlight the misconception of PR work as glamorous and effortless, contrary to the profession's complex, strategic and often misunderstood nature. Together, we emphasize the importance of transparency, et...
Popping the Influencer Bubble
November 16, 2023 18:43 - 18 minutes - 18.7 MBWelcome to "Popping the Influencer Bubble" the podcast that dives deep into the world of influencers, shedding light on those who are de-influencing their followers and the PR nightmares that have rocked the social media landscape. In an era dominated by the allure of online personalities, it's crucial to examine the less glamorous side of influencer culture. Join Digital PR students Sydney Pendergast, Kaylie Norris, and Sunny Weisenberger as we unravel the stories of influencers who, intent...
PR in Sports: Connor Bedard
November 14, 2023 00:00 - 18 minutes - 14.4 MBIn this episode of the Digital PR podcast we are entering the sports world into the NHL. We will be talking about Connor Bedard and his meteoric rise to stardom, and explore how the NHL has capitalized on this. Connor Bedard is a polarizing figure and has brought a lot of eyes to the NHL. The NHL and the Blackhawks social teams have done a wonderful job promoting Bedard and creating hype about his arrival.
Swiftly Strategized: Unpacking Taylor Swift's Social Media Strategy
November 12, 2023 00:00 - 19 minutes - 18.1 MBWelcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift’s iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation. Where were you on National Snake Day? In this episode, Katie a...
College Culture
November 08, 2023 01:31 - 18 minutes - 17.2 MB"College Culture" is your go-to podcast for college experiences tailored to young women, offering insightful discussions on topics like navigating challenging roommates and building a strong personal brand during your college years. Hosted by Jill and Emily, this podcast shares practical advice, relatable stories, and insights to empower you on your personal journey. Whether you're just starting out in college or preparing for graduation, "College Culture" is your trusted companion for all ...
Celebrity Tea: Dissecting Celebrity PR Moves on Social Media
November 01, 2023 00:00 - 16 minutes - 22.7 MBWhen it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities’ public relations tactics on social media. Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negativ...
Fashion Rewind: Fashion Nostalgia and Social Media
October 24, 2023 00:00 - 12 minutes - 12 MBDo you remember the last time you wore your low rise jeans? Get them out of your closet; Y2K style is back! Flip your cassette tape to the 2000s to rekindle your romance with fashion nostalgia. In this episode of Fashion Rewind, Shubhangi Pandya and Jamie Brian discuss the role that social media has played in reviving Y2K fashion trends. We take a thrilling trip down memory lane, exploring the resurgence of Y2K trends, reimagined for the digital age. Learn how the digital realm breathes new...
Movie Marketing Power-Ups
May 04, 2023 00:00 - 13 minutes - 17.9 MBIn this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation. Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss t...
PR Nightmares: Kendall Jenner Pepsi Commercial
April 30, 2023 00:00 - 12 minutes - 17.3 MBMaddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used. In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can af...
PR in Sports: How Professional Sports Are Moving Forward
April 27, 2023 00:00 - 18 minutes - 26.1 MBWelcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a digital age.
Digital Public Relations presents: Let's Talk Stop Cop City
April 18, 2023 01:19 - 12 minutes - 17 MBIn this episode of Tamra McMillion and Chong Chen, public relations majors, discuss the Stop Cop City protests in Atlanta, Georgia, and analyze the social media presence of the protesters and the City of Atlanta. Relevant Links - City of Atlanta press release - https://www.atlantaga.gov/Home/Components/News/News/14583/672?npage=2 City of Atlanta, Instagram - https://www.instagram.com/cityofatlantaga/ Semrush keyword search - https://www.semrush.com/analytics/keywordoverview/?q=Stop+Cop+Ci...
Implications of Spirituality on Social Media
April 15, 2023 00:00 - 13 minutes - 14.2 MBThis podcast gives tips and tricks on the following: - Fake accounts - fake tarot readers - lies and fake crystal retailers -false advertisers -Scammers -websites to trust for accurate information https://www.biddytarot.com/ https://labyrinthos.co/
Let's Talk TikTok's Impact on the Music Industry
April 15, 2023 00:00 - 9 minutes - 13.7 MBIn this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who’ve found fame on the app, and the public relations implementations of social media and the music industry. Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing...
No More Features.
April 12, 2023 13:09 - 15 minutes - 17.4 MBOn this week’s episode, Maddie Majikas and Ethan Cohen are deep diving into the never-ending sea of cancel culture in the music industry. What started as a way to hold celebrities accountable for racist, misogynistic, or overall distasteful actions has spiraled into a phrase with seemingly no impact. In this episode we dissected three examples of cancel culture within the last year: Lizzy McAlpine’s controversial decision to tour with John Mayer, Chloe Baliey’s collaboration with Chris Brown...
Personal Branding With Blogs
April 11, 2023 00:00 - 14 minutes - 19.7 MBDescription: In this episode of the Digital Public Relations Podcast, Trent and Yari discuss the best ways to brand yourself to potential employers through blogging, and give their opinions on the value of blogging through their own experiences. What was discussed: [0:45] Trent and Yari discuss their blogs, and how it relates to their future careers in Public Relations. [3:45] The importance of visuals and multimedia elements in blogs. [4:50] What is search engine optimization, and how can ...
The Digital Environment: Norfolk Southern
March 14, 2023 00:00 - 18 minutes - 25.6 MBGrace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online. This episode examines both what and WHEN Norfolk Southern used social media to communicate with...
Advice For PR Students with Olivia Perry and Kayla Polansky
May 05, 2022 00:00 - 10 minutes - 9.64 MBMany of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help. In this episode of Digital Public Relations, PR students Olivia Perry and Kayla Polansky dive deep into preparing you for the "real world" after college. Tune in to learn about interview tips and interview ad...
PR from the Past: How PR Shapes the Art World
May 04, 2022 00:00 - 16 minutes - 23.2 MBOn this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative’s life, controversies and his role in pop art culture, through the lenses of PR professionals. Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to art”, Andy is no stranger to the complexities of the limelight. Spending most of his career as an artist, film director and producer, he’s been n...
Who's in the Spotlight Episode No.1
April 25, 2022 00:00 - 10 minutes - 8.51 MBAs a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light. Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8 Read the slap scoop: https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html https://www.nytimes.com/2022/04/0...
Who's in the Spotlight?
April 22, 2022 00:00 - 10 minutes - 9.6 MBAs a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light. Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8 Read the slap scoop: https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html https://www.nytimes.com/2022/04/0...
Controversial Influencers: Trisha Paytas and the Frenemies Podcast
April 18, 2022 00:00 - 17 minutes - 23.4 MBOn this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube’s most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber’s social media controversies, especially the Frenemies Podcast debacle. Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of bad publicity. One of those strifes was with influencer Ethan Klein; however, the pair was able to mend their relationship and then created the ...
#You'reCancelled: Cancel Culture and the Slap Heard around the Oscars
April 18, 2022 00:00 - 14 minutes - 12.2 MBIn this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations. When it comes to social media, news can spread like wildfire, especially when the news involves a prominent figure in society. Things can be blown out of...
Discussing Harry Styles' PR Strategies with Chloe Zofchak and Yarilis Sotomayor
April 12, 2022 19:51 - 14 minutes - 19.6 MBHarry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode. In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles’ PR and marketing tactics while promot...
Influencedby Influencer Marketing
April 05, 2022 00:00 - 15 minutes - 14.4 MBIn this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling. When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent....
Behind College Life: "He Did What?!" - Juicy Reddit Stories
March 21, 2022 00:00 - 13 minutes - 19 MBWelcome! Today's episode is about the nitty-gritty behind-the-scenes college drama nobody talks about. Whether you’re a college student, professor, or alumni, your fun stories and experiences are here! Morgan Cummings and Natalia Hernandez Maceira tell college stories of the difficulties within romantic relationships and roommate relationships while in college. (It gets juicy!🌝) Communication and honesty are the number one focus in Public Relations. Transitioning to college can be difficu...
Twitch: How Livestreaming has been Revolutionized by Gaming Influencers
December 07, 2021 00:00 - 13 minutes - 18.2 MBWith the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity. In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the p...
School of Inclusion
December 02, 2021 00:00 - 14 minutes - 13.2 MBDo the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body? In today’s episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by ...
Cleveland Guardians: The Rebrand
November 30, 2021 13:33 - 14 minutes - 13.2 MBThe city of Cleveland is well known for its sports teams and the loyal fan base behind them. Within the past few years, the city’s MLB team the Cleveland Indians had been receiving major backlash for the team’s name and its Native American reference. The rebranding of the Cleveland Indians dates back to 2018 when the team announced they would stop using their signature Chief Wahoo logo. In the heat of the Black Lives Matter movement, the team announced its plans to completely change its name...
Taylor Swift's Re-Release of Red (Taylor's Version)
November 23, 2021 00:00 - 16 minutes - 12.9 MBWhen Taylor Swift's music was sold out from underneath her, she was devastated. All of the lyrics that she wrote at 15 with her pen and paper were now under the ownership of popular manager Scooter Braun. Upon learning this, Taylor Swift got to work and started re-recording these popular albums with each song title including "(Taylor's Version)" at the end. The re-recordings sound nearly identical to the original tracks with the exception of better production and a more mature voice. On...
Influence Me: All About the Audience
November 18, 2021 15:49 - 15 minutes - 10.6 MBWhether we like it or not we are constantly being influenced by something. In today’s episode of the Digital PR Podcast, we dive deeper into how brand specifically targets their audience by implementing their own digital strategies. We cover aspects of brand collaborations, the use of product placements, and how we as consumers notice these things. As we are constantly being influenced by something, we learn how these brands primarily make us a part of their target audience and how they kee...
Confronting Concert Crisis
November 15, 2021 00:00 - 16 minutes - 12.1 MBOn Nov. 5, 2021, tragedy struck at Travis Scott’s AstroWorld festival. A violent crowd surge killed *nine victims and injured dozens more. In this episode, Megan and Olivia discuss what happened at the event, the discussions held on social media surrounding it and the implications for Scott and his PR team. Public relations professionals must always have crisis plans in place, and this event presents a heavy challenge for Scott’s team, given that there has been violence at Scott concerts in...
Lucky: A Social Media Revolution
November 07, 2021 02:44 - 13 minutes - 14.8 MBBritney Spears is one of the world largest celebrities. On this episode of the Digital Public Relations podcast, learn how her fans were the ones to fight for Britney's freedom of her 2008 conservatorship through the power of social media. Britney Spears grew up in the eyes of the media and her life has been a product of this. Through her, we can learn the impact media has on individuals and public perception, and see how social media has given everyone the power to invoke change. Through ...
BnL Reviews: Taylor Swift's Digital Strategies
November 03, 2021 22:22 - 14 minutes - 19.6 MBAbout BnL Reviews: We are Branden Townes & Lindsey Vlasic. We are both senior public relations majors. BnL was created on our YouTube channel where we post videos of reactions and vlogs. On our podcast, we discuss everything and anything music related. In this episode: Taylor Swift is one of the most known record-breaking artist in the music industry. She's set the bar for artists to incorporate numerous trends for their careers. In this episode, BnL dives into Taylor Swift's social media st...
Sideline Talk
October 29, 2021 00:00 - 15 minutes - 19.4 MBAbout This podcast is a part of the Digital Public Relations Class Podcast. We are students learning how to showcase our work and promote our personal brand. Through the Digital PR class podcast, we are able to express our passions while learning how to navigate various PR tools. If you’re a sports fanatic looking to support women in sports, Sideline Talk is for you. Hosted by Kent State University senior public relations students Izzy Stewart and Pilar Lewis, Sideline Talk focuses on poin...
Facebook, Ethics and Why They Matter
October 28, 2021 00:00 - 15 minutes - 10.4 MBIn this episode, hosts Ian and Austin discuss Facebook and the various ethical complaints the company has recently received. Past and present employees have come forward to say that Facebook is more concerned with profit and growth than safety and responsibility. People have quit due to these problems and many more have been directly affected by Facebook's lack of moderation and desire for expansion. Ian and Austin also talk about how the general population uses Facebook, social media in gen...
Gen Z talks Women Health
April 26, 2021 18:00 - 14 minutes - 20.5 MBGen Z talks Women's Health discusses the impacts of women's health and explaining to the audience regarding society impacts young women’s relationships with fitness and health. Besides, this podcast explains why physical activity is essential and how it can benefit busy young women in college and careers. In this podcast, our host combined both blogs towards their target audience, aiming to achieve navigating schools, jobs and health/fitness within their daily lifestyle. Our host discussed t...
Keeping Up With The Press
April 22, 2021 03:02 - 18 minutes - 25.7 MBYour hosts Kandra Hill and Theresa Lovrak are ‘Keeping Up With the Kardashian’s’ as Khloe’s PR team is ‘keeping up’ with the distribution of an unfiltered photo. Is this just an over reaction to one unfavorable picture or could this cause a devastating blow to the Kardashian brand? Resources: https://www.today.com/tmrw/fans-love-unedited-bikini-pic-khloe-kardashian-so-why-it-t214267 https://screenrant.com/kuwtk-khloe-kardashian-photoshopped-picture-publicist-fan-reaction/ https://twitter.com...
Lovely Ink Creative, about the company and how its marketed
April 18, 2021 00:00 - 16 minutes - 22.7 MBJude Anderson runs a photography business that she started on her own and has built a strong business with a large clientele. The podcast talks about how she got started, what the business entails and how she markets herself in this digital age. She started with a lot of marketing skills that have helped her with starting and growing her business. For those who do not know boudoir photos are tasteful pictures of women in lingerie that are done artistically and put in a nice album or wall a...
Influencer Marketing on Instagram
April 08, 2021 00:00 - 11 minutes - 10.2 MBIn this episode, Digital Public Relations students Zoe Blank and Jessica Cobb discuss social media influencer marketing on Instagram. Over the last decade, we’ve seen enormous growth in social media, and brands worldwide have begun partnering with influencers to help market their products. In this week’s episode, our hosts take a closer look at the various marketing strategies used by influencers on Instagram. They dive into what this growth means for PR professionals and what role social m...
How PR Can Help Musicians?
April 05, 2021 00:00 - 16 minutes - 14.9 MBIn today’s episode, Digital PR students and hosts Andrew, Griffin and Ray talk social media and musicians. Over the last decade, musicians have come to use social media to take advantage of trends, collaborate with influencers and become influencers themselves. Our hosts reflect on some of the past successes and failures of musicians using social media from the widely successful 2016 Mannequin Challenge to Rita Ora’s 2014 failed attempt at a viral tweet on Halloween. What can we learn about...
Do We Still Like Instagram?
March 30, 2021 00:00 - 16 minutes - 22.9 MBIn this episode, Zaria Moore and Kimmy Daniels discuss the current social media impact of Instagram. This app is favored amongst millennials and Gen Z. As it serves to be a popular social media application, businesses are capitalizing on this channel to promote content. However, this app is notorious for editing pictures that can distort one’s image. In this episode, we dissect the long-standing effects Instagram has on public relations practitioners. Marketing on Instagram has become wides...