Celebrity Tea: Dissecting Celebrity PR Moves on Social Media

When it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities’ public relations tactics on social media.

Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negative instances of their public relations on social media.

Ashton Kutcher and Mila Kunis’s apology video after showing support for the harassment case against Danny Masterson caused serious backlash on social media. We take a deep dive into other PR tactics they could have employed to handle the situation.

We also compare social media accounts of other celebrities, such as Taylor Swift and Nina Dobrev. Looking at the differences between these celebrities’ posts and their engagement with the public. Our goal is to examine each celebrities use of online listening, organic social media, and overall PR knowledge to leverage their social media platforms in their favor.

Tune in to Celebrity Tea to learn more about celebrities’ public relations and what works to create a bond with their followers.

Vanity Fair article: https://www.vanityfair.com/style/2016/12/celebrity-social-media-replacing-pr-publicists

Ashton Kutcher and Mila Kunis’s apology video: https://www.instagram.com/reel/Cw-6kG2PusA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

PR tactic by Molly McPherson: https://vm.tiktok.com/ZMjbosNp4/

Taylor Swift’s Instagram account: https://www.instagram.com/taylorswift/?hl=en

Nina Dobrev’s Instagram account: https://www.instagram.com/nina/?hl=en

Nina Dobrev’s TikTok account: https://www.tiktok.com/@nina?lang=en