Swiftly Strategized: Unpacking Taylor Swift's Social Media Strategy

Welcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift’s iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation.

Where were you on National Snake Day? In this episode, Katie and Jocy recount the infamous feud between Taylor Swift and Kanye that led to Taylor Swift’s social media blackout. This feud ultimately changed Swift’s use of social media. Listen to find out if it was for better or worse.

In this episode, we cover:
- National Snake Day (1:06)
- The feud between Taylor Swift and Kayne West (2:10)
- Taylor Swift’s year hiding from the public (6:43)
- Taylor Swift’s social media blackout (7:05)
- Release of Reputation (7:15)
- How Taylor Swift used social media before the blackout (8:12)
- Cat scratch photo (8:33)
- Posts with Austin and Lorde (9:01)
- Taylor Swift’s Tumblr presence(9:44)
- Taylurking (9:53)
- Secret Sessions (10:16)
- How Taylor Swift used social media now (11:00)
- Easter Eggs (12:34)
- How much should we share on social media? (14:00)
- Pros of oversharing (14:25)
- Cons of oversharing (15:15)
- Cons of having a private social media presence (15:49)
- How a social media presence can contribute to misinformation (16:33)
- The impact and importance of Taylor Swift’s strategic social media plan (17:13)

To learn more about Taylor Swift’s old Instagram, check out this account that recreated all the old posts. https://www.instagram.com/taylorswift_insta13/

Check out some of our old Taylor Swift posts, including the new family drama series and Meredith owing Taylor 40 million dollars. And check out our not-so-favorite tweet from Kim Kardashian about National Snake Day.
- Family Drama Series: https://www.instagram.com/p/CYmIPBCODXg/?utm_source=ig_web_copy_link
- Meredith: https://www.instagram.com/p/CSZ5Nkvn8QF/?utm_source=ig_web_copy_link
- Kim Kardashian's tweet https://twitter.com/KimKardashian/status/754818471465287680?lang=en

Connect with Jocy and Katie on socials!
Jocy: Instagram (holtsberry.jocy) & Tiktok (jocyholtsberry)
Katie: Instagram (katiemasko)

We want to hear from you! Message us your thoughts on the episode and share your favorite old Taylor Swift social media memory.