Discussing Harry Styles' PR Strategies with Chloe Zofchak and Yarilis Sotomayor

Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode.

In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles’ PR and marketing tactics while promoting his two albums: Fine Line and Harry’s House. They dive into why these tactics work for Styles, the evolution of his strategy and their personal opinions of his style of public relations.

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Check out these articles to learn more about Harry Styles’ marketing
http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the-
most-viral-music-marketing-campaign-of-2019
https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase

And of course… stream As it Was by Harry Styles