School of Inclusion

Do the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body?

In today’s episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by questioning if the marketing provided at PWIs offers an authentic representation compared to its reported student body.

In our discussion, we share the importance and urgency for institutions to develop intentional marketing strategies to better understand the diverse audience they want to reach. We encourage you to share your experiences and thoughts on how PWIs can be active changemakers and recruiters to marginalized students.

Check out Cam's and Chris' blogs to learn more about their passions: https://caloway1.wixsite.com/corner-of-justice and
https://aminuteaboutmusic.wordpress.com/

For more information related to the enrollment status of marginalized communities:
https://hechingerreport.org/report-finds-a-drop-in-black-enrollment-at-most-top-public-colleges-and-universities/

https://www.instagram.com/dearpwi/?utm_source=ig_embed&ig_rid=046a8d21-4877-45d9-9ddc-7187e5f5de9d