Authentic Advocacy on Social Media

In this episode of the Digital PR Podcast, Katie, Lauryn and Sam delve into the topic of authentic brand advocacy. We talk about how social media has really set apart brands that are authentic advocates versus brands that may be jumping on the bandwagon.

We discuss popular brands that are B-Corporations and how these companies prioritize a triple bottom line of people, purpose and profit. Each B-Corporation is scored out of 200 in five different impact areas being governance, workers, community, environment and customers. A certification can be granted to organizations in many different industries. Some of the popular B-Corporations we mention include Ben & Jerry’s, Patagonia, Klean Kanteen, S’well and Athleta. We also talk about brands that are not B-Corps such as H&M and Whole Foods that hopped on the social justice bandwagon, yet fell short.

Companies need to be authentic and transparent with their consumers more now than ever since the new generation, Generation Z, wants to support brands that stand behind ethics and morals. Social media has put a spotlight on brands who advocate for causes, and we believe other brands will follow by example. It’s not just a trend, it’s a new way of doing business.

For more on B-Corporations, check out https://bcorporation.net/