Creator's Block
108 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 13 ratingsThe podcast for marketing creatives about doing the work, big ideas, and agency life. Hosted by Marcella Jalbert and Justine Timoteo of IMPACT Branding and Design.
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Episodes
How to Get Better Work from Your Creatives
June 05, 2018 16:41 - 47 minutes - 65.6 MBOne of our long-time listeners, Frances Bowman, reached out to us awhile back with a request -- to talk more about how to give good feedback to creative marketing pros like us. While we've dipped our toe into this topic before, her note got me thinking about one of the most challenging instances of when knowing how to give good creative feedback matters the most. How do you give effective feedback to your marketing creative -- whether that's a designer, developer, or a copy nerd like m...
When Your Personal Life Leaks Into Work
May 29, 2018 15:27 - 56 minutes - 77.8 MBMarcella and I are back with a brand new episode. This week, we're answering a very important question: What do you do when your personal life starts to leak into your work life?
Change Management for Beginners, feat. Tom DiScipio
May 15, 2018 15:33 - 56 minutes - 77.7 MBWe spend a lot of time talking about how to react to change, but we’ve never really discussed what it means to be an agent of change at an organization, and how to implement change effectively. Now, if you're a creative or marketer just starting out in your career, you may be wondering why this conversation is relevant to you. Well, at some point your career, there's a good chance you will either want to do more or will be asked to do more in a way that influences those around you -- and...
Mindfulness at Work, feat. Chris Duprey
May 08, 2018 16:03 - 1 hour - 93.7 MBWe're back! And, for very selfish reasons, I am really excited about today’s episode. Not too long ago, I had a lot of fun collaborating with Chris Duprey (our COO) on an article which has since been published on the IMPACT blog: Flash to Bang Leadership: Are You Reacting or Responding to Your Teams? Whether you’re a leader or someone who aspires to be one, one day, I highly recommend you read it. Or, if you're more of a visual person, he also did a video of it: At one point in tha...
The 2 Most Important Conversations Creatives Will Have
April 24, 2018 15:00 - 1 hour - 89.9 MBLast week's episode with Kathleen Booth about carefrontations got me thinking about the different types of conversations we have every single day as creatives at IMPACT. As I pondered life and existence and work, it dawned on me that there are two critical conversations all of us have throughout our career. And not just once -- many, many, many times. When we need to tell someone we're going to be late or miss a deadline, and when we need help. What's interesting about those conversat...
How to Have a Carefrontation (feat. Kathleen Booth)
April 17, 2018 14:14 - 25 minutes - 35.3 MBMarcella is off this week, so I invited Kathleen Booth -- IMPACT's VP of Marketing and the host of our Inbound Success Podcast (check it out!) -- to join me once again. Our topic? One of the most powerful communication techniques Kathleen taught me back in the day at Quintain, which also has the worst name in the history of space and time: the carefrontation. Yes, it's a goofy word. But if you work on a team or you're a people manager -- or have any aspirations of the latter -- you need ...
How to Adapt When Big Changes Happen at Work
April 10, 2018 15:04 - 45 minutes - 62.4 MBWe’ve talked about change before in the big, global, life-quaking kind of way. Switching careers. Going to a new company. Starting a family. Moving. But today, we’re going to address a different kind of change that's specific to the workplace. Where you’re not moving, changing your life, or pivoting your career by choice. Instead, you’re going about your business one day at work, and suddenly change starts happening to you and around you -- without warning. These can be little changes,...
How to Get Back Up When You Fail
April 03, 2018 15:37 - 50 minutes - 69.8 MBThis is going to be an emotionally honest episode, because I went into it feeling both motivated and excited, but also somewhat defeated. On the one hand, it's the start of a new quarter. And during our team meeting yesterday, we talked about new objectives, new processes, and all of those great “turning over a new leaf” feelings. The kind of stuff that makes you feel refreshed and ready to take on the world. On the other hand, the end of last quarter, which concluded last Friday, ended...
Making Tough Choices for Growth
March 27, 2018 15:30 - 52 minutes - 72.4 MBLast week, we announced the bittersweet news that Jessie-Lee was leaving the Creator's Block podcast to take on her new role as co-host of the IMPACT Website Throwdown. That's why we decided to dedicate this week's episode to the concept of change. More specifically, those moments where we need to make big choices -- tough choices -- that facilitate professional growth. What's weird about those moments, however, is that even when you know something bigger, better, and greater is on the ...
Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?
March 13, 2018 15:15 - 55 minutes - 75.7 MBLast week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week. It was all about growth-driven design. As a content and inbound marketer nerd, I've always understood the high-level value proposition of growth-driven design. "The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It's the future of website redesi...
Ep. 63: When You Should (& Shouldn't) Redesign Your Website
March 06, 2018 16:18 - 1 hour - 83.6 MBLast week, Marcella and I welcomed Christine to the Creator's Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size. One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website. As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I w...
Ep. 62: How to Be Great Creative Collaborators & Project Managers
February 27, 2018 15:20 - 1 hour - 102 MBWe’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements. For example, she and I -- with an assist from a few others -- had to stand up five new, from-scratch IMPACT website pages in a single week that were associated with our merger with The ...
Ep. 61: Complaining About Clients & Playing the Victim
February 13, 2018 16:24 - 51 minutes - 70 MBLast week, while I was in the office, I remember saying to someone as a joke, "Our jobs would be perfect if it weren’t for clients, am I right?" We were feeling a little stressed, and we had a good laugh about it. But later on, I regretted saying it -- even though it was said in jest. This may sound a bit Pollyanna-ish, but while I think venting is healthy, especially in an agency environment -- or heck, any work environment with insane deadlines and lots of collaborators -- I also worry...
Ep. 60: What Does a Designer Career Path Look Like?
February 06, 2018 14:31 - 1 hour - 86.5 MBA few episodes ago, we chatted about the pressure to be creative and what that means to each of us at an individual level. We sifted through a lot of terrible creativity hacks, debunked some myths, and got real about how the whole creative process goes down. While we loved that discussion, however, there is a piece of the puzzle we didn’t touch upon. Designers, specifically, are often viewed as one-dimensional cogs in the creative wheels of an agency. But how do we grow and develop as pr...
Ep. 59: Even Workplace Gladiators Need Naps
January 30, 2018 08:29 - 30 minutes - 41.8 MBWeek after week, Marcella, Jessie-Lee, and I talk about topics that help us work smarter and create better. This, however, is not one of those weeks. Last Friday, while having lunch with Kathleen and Jessie-Lee, I got in trouble. You see, at the time, I was about to go on vacation, and I let it slip that I had planned to edit this podcast while I was on a plane to Paris. This bit of news did not go over well with my lunch buddies, and soon it was decided that an intervention would be r...
Ep. 58: Male vs. Female Leadership Expectations
January 23, 2018 16:31 - 1 hour - 105 MBBack in early December, Jessie-Lee cruelly abandoned Marcella and myself, and we were left to our own devices to record our 51st episode -- Are Undermining Words a Crime? If you missed that episode, for shame. But here's the short version: A Gmail extension -- Just Not Sorry -- made waves a couple years ago. The extension would underline words like “sorry” and “just” in emails, which sounds harmless enough. The catch, however, is that women were the target audience, and the tool was desi...
Ep. 57: How to Handle Feedback You Don't Agree With
January 16, 2018 23:09 - 48 minutes - 66.4 MBWhether we're talking about the first mockup of a website page, an initial draft of an infographic design, or a rough draft of a blog post, we've all been there. We anticipate that our work will be positively received -- or at least we'll get a, "Yeah, we're moving in the right direction!" -- and are instead met with pushback. "Eh. It's okay? Make the logo bigger. Make the font color 'pop' more, because I don't like the colors. I don't know what's wrong with the copy, but it doesn't feel...
Ep. 56: The Flawed Logic Behind Common Creativity Hacks
January 09, 2018 16:00 - 52 minutes - 72.1 MBHere's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our previous ideas and our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressfu...
Ep. 55: Not Your Mother's New Year's Resolutions
January 02, 2018 16:03 - 54 minutes - 74.5 MBThis time of year is always full of reflection. And looking back, 2017 has been an... interesting year for Jessie-Lee, Marcella, and myself. It's been full of amazing client work and big wins, as well as broken expectations and massive life changes. In short, a lot has happened, but when we scoped out our annual New Year's episode, I wanted us to move beyond the usual, “Okay, this is what I want to do next year,” or “I know I need to work out or become a morning person, blah blah blah.” ...
Ep. 54: Braving the Wilderness by Brené Brown
December 26, 2017 16:39 - 1 hour - 84.3 MBThis week, we're discussing Brené Brown's new book, Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone. We each read the book before our recording, but we did not discuss our thoughts or feelings about what we read in advance. The result was a raw, honest conversation about what scares us, what about ourselves makes us uncomfortable, those moments in our lives where we sought belonging and failed, and more. Because in a world where there is often suc...
Ep. 53: Holiday Survival Guide
December 19, 2017 15:57 - 49 minutes - 67.4 MBA few times a year, the entire IMPACT team -- hailing from all across the country -- descends upon our home office of Wallingford, Connecticut, for an entire week of meetings, team-building, and sprawling across every square inch of available desk space to get work done. Last week was one of those weeks, which meant it was the first time Jessie-Lee, Marcella, and I were in the same place, at the same time. Marcella, Jessie-Lee, and me! Just look at us. We're delightful. But during the...
Ep. 52: The Romantic Myth of the Morning Routine
December 12, 2017 16:08 - 1 hour - 86.5 MBLast week, I shared an article with Jessie-Lee and Marcella about morning routines. But it wasn't the usual enlightened, aspirational fare. Instead of bossing me around with a neverending to do list of how to be the most successful person of all time, it was real and it resonated with the fact that I am the farthest thing from being a morning person. I wasn't alone in my reaction to it. It also struck a similar nerve with Jessie-Lee and Marcella -- but why? Like us, I’m sure many of yo...
Ep. 51: Are "Undermining Words" a Crime?
December 05, 2017 12:33 - 42 minutes - 58.7 MBA couple of years ago, while working at Quintain, a plugin for Gmail called Just Not Sorry started making the rounds. The stated goal of the app was to help women specifically use fewer "undermining words" in their emails -- like "I think," "just," and "sorry." So, whenever you type an email, the undermining words would be underlined, as if you misspelled something. At the time, this seemed very helpful to me, since I tend to apologize, even when I haven’t done anything wrong. Or, I som...
Ep. 50: What It's Really Like to Work from Home
November 28, 2017 16:09 - 1 hour - 90.9 MBThis episode marks a pretty significant milestone for us at Creator's Block -- it's our 50th episode! (I would normally make some joke about how our podcast is now "over the hill," but given that 50 is the new 40, which some say is the new 30, I'd say we're lookin' pretty good.) In addition to reflecting on how far we've come with our little podcast for creative pros and marketers, this week was dedicated to a topic that is so much a part of everything we do for work: What it's really...
Ep. 49: 7 Creative Apps & Tools We're Thankful For
November 21, 2017 12:12 - 44 minutes - 61.2 MBWhile Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are effortless and an ever-flowing constant, but that's simply not reality. Do we have talent in spades? Of course. But in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a f...
Ep. 48: Speaking Creative to Non-Creatives
November 14, 2017 14:46 - 53 minutes - 73.1 MBFor this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in previous episodes. (Specifically, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives. Or, more simply, the art giving and receiving feedback on creative projects, to and from stakeholders (whether they're clients or other internal colleagues) who may not necessarily know ...
Ep. 47: Process vs. Innovation
November 07, 2017 04:15 - 55 minutes - 76.2 MBLove 'em or hate 'em, processes exist for a reason. Yes, they may feel restrictive and ho-hum at times, but I think we can all agree that sound processes help organizations -- particularly agencies -- stay on track and ensure sustainability, scalability, and profitability. But how do you operate in a process-driven ecosystem, while also ensuring you're infusing the right amount of creativity at the right time? Moreover, is there such a thing as too much innovation? These are the ques...
Ep. 46: 6 Terrifyingly Good (& Bad) Halloween Ads
October 31, 2017 05:53 - 39 minutes - 54.2 MBAh, Halloween. It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. Some brands -- FOX, Oreo, and Target -- have set the bar high for industry peers with campaigns that embraced the spirit of the holida...
Ep. 45: Why the Word "Expert" Sucks
October 24, 2017 13:25 - 54 minutes - 74.4 MBEvery two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast. Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen "out in the wild." But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week." (Our podcast can be a little like work therapy for us.) It was a moment just like that, that inspired this episode. Jessie-Lee came to us and said...
Ep. 44: The Creative's Curse
October 17, 2017 12:42 - 47 minutes - 65.2 MBBefore we dive in to today's episode, I want to state something for the official record: As a designer and a writer/editor respectively, Marcella and I are self-aware enough to admit we occasionally have a flair for melodrama -- sometimes slipping a little too easily into the trope being the "tortured artist." But when we both read The Creative's Curse by Todd Brison, we agreed that it spoke to us; both as the professionals we are with IMPACT, as well as the creatives we are "out in the ...
Ep. 43: Death by Meetings
October 10, 2017 13:46 - 47 minutes - 65.6 MBIf there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil. On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, ...
Ep. 42: 2 Exhausted Creatives Recap #INBOUND17
October 03, 2017 15:27 - 48 minutes - 66.7 MBJessie-Lee and I are back this week, fresh off HubSpot's #INBOUND17 conference in Boston. We spent three full days with 21,400+ of our closest friends in the INBOUND community, learning and getting inspired -- so needless to say, we're a little tuckered. But we're not too tired to talk about our biggest takeaways. Prior to this year, Jessie-Lee and I had both been to INBOUND more than a handful of times as part of the Quintain team -- this year, however, was distinctly different. Not ...
Ep. 41: Skills All Agency Creatives Need
September 26, 2017 01:37 - 48 minutes - 66.9 MBI love working at an agency. (Lucky for me, the agency I work at rocks.) In fact, I made a joke with someone the other day that I didn't choose the agency life; "the agency life chose me." Each day presents new challenges and opportunities to learn and push myself to solve complex problems. As someone who gets bored easily, this kind of dynamic environment is critical to my professional happiness -- I couldn't imagine it any other way. But here's the thing about working at an agency -- w...
Ep. 40: When Creative Projects Go Off the Rails
September 19, 2017 13:08 - 1 hour - 91.2 MBJust over a year ago, Jessie-Lee Nichols (a designer) and I (a content creator) launched the Creator's Block podcast with a single goal in mind -- we wanted to blog less. Desperately. Little did we know that our concerted effort to be lazy and spend less time in front of the keyboard would turn into an always insightful, but often hilarious labor of love. Week after week, Jessie-Lee and I would "pull back the curtain" on inbound marketing, content, and design, leveraging our marketing worl...
Episode 39: How to Thrive When Change Happens
August 07, 2017 02:20 - 39 minutes - 54.7 MBFor long-time listeners of the Creator's Block podcast, you know it's been awhile since I've stepped into the recording studio to "pull back the curtain on inbound, content, design and agency life" for all of the creatives and content creators out there. The podcast is still undergoing a bit of a virtual face-lift, so we won't back on a regular basis for another few weeks. But in the interim, I've invited two guests to join me for a special edition of Creator's Block -- Kathleen Booth, ou...
Episode 38: Death by DIY Design
April 27, 2017 16:58 - 1 hour - 105 MBThe internet is full of design tips and tricks for the typical layperson. After all, this is the kind of information that helps us to learn and develop new skills – and design is a skill like any other. It demands time, training and experience. Yet most of these posts seek to simplify design down to a few bulleted lists, and to give birth to easy do-it-yourself (DIY) design. The question, though, is whether or not your average Joe should be designing graphics and content themselves, or w...
Episode 37: Lessons from Pepsi's Ad Blunder
April 21, 2017 16:38 - 1 hour - 96.8 MBNot long ago, Pepsi came under fire for a television advertisement, featuring Kendall Jenner, and for good reason. To put it mildly, the soda giant stumbled in their attempt to leverage a political conversation to sell soda, and it fell flat with consumers. (Heck, they even got parodied by SNL.) So, this week, Shelby and I discuss what went wrong with that ad and what marketers can learn from it, as well as how businesses can effectively "newsjack" for their own marketing, without becom...
Episode 36: What Goes into a Visual Style Guide with Jessie-Lee Nichols
April 13, 2017 14:24 - 1 hour - 96 MBCreator's Block co-host Liz Murphy is away this week, so I had a very special guest join me on this week's episode – previous Creator's Block co-host Jessie-Lee Nichols! (cue raucous applause and cheering) So essentially, while the word nerd is away, the designers will play! In this week's episode, Jessie-Lee and I bring back the topic of brand style guides in order to dive into what goes into a successful visual style guide – it's more than just logos. We also go over why we use them ...
Episode 35: How to Create a Sustainable Blogging Process for Your Business
April 06, 2017 21:47 - 1 hour - 101 MBWe're back with another episode to help you unlock your business' blogging potential. This week, we're pulling back the curtain on"how the sausage gets made" - more specifically, the physical act of organizing a blogging strategy and actually getting them written. This topic is important, because so many people don't talk about it. They'll wax poetic about developing the right strategy around blog topics, bringing in contributors and the value of having a strong promotion strategy, but the...
Episode 34: Freelance Designers vs. Agency Designers with Joe Barsin
March 30, 2017 17:35 - 1 hour - 112 MBAs a designer who's worked almost exclusively for a marketing agency, I've noticed the divide that exists between designers who work freelance and those that work within larger firms. We are so much alike, yet our experiences can vary so widely since there are pros and cons to each path. Even when I started out, the decision was whether to work for an agency – or perhaps internally within a company's own marketing department – or to head out on my own as a freelancer. And it begs the quest...
Episode 33: Why the Tone of Your Content Matters
March 24, 2017 19:15 - 50 minutes - 69.4 MBWe've talked about the importance of style in your content before - on this very podcast, on our blog and in one of our webinars from last year. But this week, I came to the proverbial podcast mic with something specific on my mind: the importance of tone in your content. You see, early last week, I was having a discussion with an account manager about a case study. We had received some feedback from a client regarding the potential inclusion of an element that, in my mind, would have...
Episode 32: Using Mood Boards to Jump Start Your Next Design Project
March 16, 2017 20:58 - 56 minutes - 77.2 MBThere is a black hole in design projects. It's this realm right between the development of the creative brief and the presentation of those first few design concepts. Sure, the client knows is that their designer is hard at work – brainstorming, ideating and being as creative as possible in order to deliver the most fantastical design concepts imaginable. Obviously. But where exactly does the designer go? Do they trek through the mountains of Tibet in order to find inner peace and bolste...
Episode 31: Are Robots the Enemy or the Future of Content?
March 09, 2017 21:30 - 1 hour - 106 MBLast fall, as I was perusing the lineup for speakers for #INBOUND16 and assembling my schedule, there was one session that immediately caught my attention: "Could a Robot Create Your Content?" Within seconds of mentally processing the title, I knew I was registering for it. I also muttered in a rage to myself that if the presentation was anything other the phrase "ABSOLUTELY NOT!" projected onto a screen for 45 minutes straight, I was going to completely freak out. Because I'm a ratio...
Episode 30: How to Boost Creativity and Stay Inspired
March 02, 2017 23:17 - 1 hour - 103 MBOur work culture thrives on people telling others – coworkers, bosses, friends, spouses – how busy they are. Really though, we love to say it. Don't tell me you never feel just a little bit of pride when you tell your friends that "No, I can't go out on Wednesday night. I'M BUSY." But busy-ness becomes a dangerous trap. It's so easy to just say "I'm too busy" and to move along from one task to the next, checking things off your list without really putting your full brainpower into any pa...
Episode 29: 5.5 Networking Tips to Work a Room Like a Boss
February 24, 2017 00:37 - 1 hour - 104 MBThis week, we're taking a break from talking about content and design to talk about something we think everyone can relate to - whether you own your own business, or you're a marketer just getting started: The challenges of networking. For so many, networking events (trade shows, conferences, happy hours, industry meetups) are considered a necessary evil. Unfortunately, it doesn't matter if you're getting out there to mingle with prospects or to connect with other professionals in your ...
Episode 28: Plain-Text vs. Designed HTML Emails
February 16, 2017 19:01 - 1 hour - 96.8 MBOne of the most important things you can do as a marketer is to step back, take off your marketing goggles and remember that you, too, are a consumer. As a designer who builds out marketing email templates, I love to read through my variety of business newsletters and marketing emails, because they shows me where other businesses are finding success. And I've noticed recently that many companies are beginning to play around with plain-text emails versus their normal, branded, HTML emails. ...
Episode 27: Stop Apologizing in Your Content
February 09, 2017 20:58 - 52 minutes - 72.6 MBAs Quintain's dedicated content manager, I spend as much time creating content as I do reviewing content created by others. That means I have a front row seat to all of the editorial quirks and idiosyncracies of my fellow Quintain team members, our clients and... well, myself. (Alas, I am not perfect.) Then, a couple of weeks ago, I noticed something that almost everyone was doing - again, including myself. Most content creators - whether you're a marketer, or you're burning the midnight...
Episode 26: Does My Logo (and Branding) Suck or Succeed?
February 02, 2017 20:06 - 1 hour - 98.6 MBA few months ago, I posted a question to Inbound.org, asking users to tell me how they would rate their own company's logo, on a scale of one to 10, and why. The responses were all very positive, each a rating of nine or even 10, and I enjoyed reading the reasons behind the ratings, all of which were varied and completely subjective. But it gets us thinking – what is it that really makes a logo so great? How can you, someone in charge of your company's branding, make sure that your logo a...
Episode 25: Finding the Time to Blog (and the Right Topics)
January 26, 2017 23:06 - 1 hour - 103 MBWe are no stranger to talking about blogging on the Creator's Block podcast. (We've talked about why people hate it so much, as well as three quick strategies for writing killer blog introductions.) Why do we talk about it so much? Because while we can all agree that blogging is an essential part of any successful inbound marketing strategy, it's also the marketing activity people tend to complain about the most. Specifically, there are two excuses that crop up in conversations both in...
Episode 24: The Real Cost of "Low-Rent" Logo Designers
January 19, 2017 17:32 - 1 hour - 88.3 MBThe topic of cheap logo design, or low-cost design work in general, is one that quickly causes riots to break out in the design community. Keyboards sailing through the air, potted succulents shattered on the floor. Designer anarchy. Or, at the very least, passive-aggressive comment chains on social media. But what are the reasons business owners turn to cheaper design options in the first place? More importantly, what do you stand to lose by going with a cheap design, and what might you...