Episode 35: How to Create a Sustainable Blogging Process for Your Business
Creator's Block
English - April 06, 2017 21:47 - 1 hour - 101 MB - ★★★★★ - 13 ratingsBusiness Arts Design content brands creation creator design hubspot inbound marketing storytelling website Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We're back with another episode to help you unlock your business' blogging potential. This week, we're pulling back the curtain on"how the sausage gets made" - more specifically, the physical act of organizing a blogging strategy and actually getting them written.
This topic is important, because so many people don't talk about it. They'll wax poetic about developing the right strategy around blog topics, bringing in contributors and the value of having a strong promotion strategy, but there isn't much out there on how to actually create a blogging process that is sustainable and scalable - the latter, if needed.
So tune in as I take Shelby through how we create blogs for clients, and what processes may (or may not) be well-suited to your organization. There's a bit of tough love thrown in for good measure - as I've said before, content doesn't just appear from the sky - but I think we all came out better for it. Enjoy!
What Did We Talk About?What is the first and most fundamental step you should take before starting a blog? Should you have someone dedicated to blogging oversight, or can you go at it alone? How and when should you create a content calendar? What are the three blog processes we use for our clients, and what are the pros and cons of each? Where do most businesses tend to go wrong with blogging?
Resources:
Liz took a spin on the Kojo Nnamdi Show on WAMU, talking about Maryland beer Seth Godin on the HubSpot Growth Show Creator's Block, Episode 25: Finding the Time to Blog (and the Right Topics) The Hidden Worlds of the National Parks by Google
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What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can say hi to me at @naptownpint and Shelby at @shelbstheging. You can also join us in the Creator's Block Podcast group on Facebook, where you can ask questions and get inspired.
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…until next week!