Business of Architecture Podcast
607 episodes - English - Latest episode: 2 days ago - ★★★★★ - 271 ratingsDiscover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
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Episodes
310: 4 Steps to Effective Business Development with Amy Franko
January 06, 2020 09:00 - 39 minutes - 27 MBDeveloping new business is an essential part of a successful architecture firm. In fact, it could be said that the caliber of projects you win is directly applicable to your ability to develop new business. On today's episode, we're joined by Amy Franko, a professional business development trainer. On this podcast, Amy outlines a four-step process for successful business development. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ...
309: Architect Creates Illustration Brand with Rajiv Fernandez
December 16, 2019 10:32 - 20 minutes - 14.3 MBIs it possible to use your design skills in another field? Today's guest is Rajiv Fernandez. Rajiv is using his training as an architect to launch a professional illustration media company. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Insta...
308: Hate Mail with Enoch Sears and Rion Willard
December 09, 2019 09:00 - 50 minutes - 46.5 MBHate mail. In today's episode, we'll be sharing some recent hate mail we've gotten here at BOA Headquarters. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchi...
307: Money Scripts with Enoch Sears and Rion Willard
December 03, 2019 12:47 - 26 minutes - 24.2 MBMoney scripts. What are they? In this episode of the Business of Architecture podcast we talk about the intersection between the psychology of finance and art. How does one's mindset about money effect one's results? ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/bus...
306: Leading a Design Team with Tom Sprinkle
November 26, 2019 13:12 - 43 minutes - 30 MBToday we speak with Tom Sprinkle, Design Director for the HKS San Francisco hospitality studio. With more than 25 years of design experience in regional, domestic and international markets, Tom is well equipped to deliver the finest design results for his clients—that sweet spot where form and function intersect with value and worth. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for runn...
305: Off the Beaten Path - Architectural Industrial Design with Gerald Olesker
November 18, 2019 09:00 - 41 minutes - 28.6 MBToday we explore an alternate career path for architects. Our guest went from a career in architecture into architectural industrial design. He's worked on many high-profile projects creating custom lighting installations and other furnishings. Our guest is Gerald Olesker, founder of ADG Lighting. In today's episode you'll discover how Olesker went from the architecture career path into building a successful design and manufacturing company. ► Subscribe to my YouTube Channel for upda...
304: Anthropologist Meets Architecture with Darby Morris
November 11, 2019 09:00 - 43 minutes - 30.5 MBWhat would happen if an anthropologist studied architects, specifically how architects engage with clients at the beginning stage of a project, the client acquisition stage? An anthropologist is a person who studies humans, specifically the social interactions and behaviors of humans, just in case you need a reminder, like I did. Darby Morris is an anthropologist. For her PhD dissertation she observed 3 architecture firms over the course of one year. She sat in the offices of these fir...
303: Creating the Contemporary Home with Paul McClean
November 04, 2019 09:00 - 46 minutes - 32.3 MBToday we welcome Paul McClean to the show. Designer Paul McClean is synonymous with contemporary homes with expansive views, features and connection to the outdoors in the wealthiest parts of Los Angeles. McClean designed homes have been bought be people such as the The Winklevoss twins of Facebook fame, fashion designer Calvin Klein, and Swedish DJ Avicii. In this episode we dive into his story of going from a single-person practice in 2000 to designing some of the largest and most expe...
302: Towards a Successful Architecture Firm with Matthew Rosenberg
October 30, 2019 14:18 - 31 minutes - 183 MB VideoWould you rather look for a job or look for a client? Today, I’m joined by Matthew Rosenberg, founder of M-RAD Architecture, aiming to revolutionize the architecture industry and client experience with their unique business model. Matthew opens up his journey from being a cog in a wheel to running an architecture firm exactly as he wants it. In just over 3 years, he’s been able to grow his design-focused practice from just himself up to a team of 17 people. Matthew gives us a peek into ...
302: Pitching Towards a Successful Architecture Firm with Matthew Rosenberg
October 30, 2019 14:18Would you rather look for a job or look for a client? Today, I’m joined by Matthew Rosenberg, founder of M-RAD Architecture, aiming to revolutionize the architecture industry and client experience with their unique business model. Matthew opens up his journey from being a cog in a wheel to running an architecture firm exactly as he wants it. In just over 3 years, he’s been able to grow his design-focused practice from just himself up to a team of 17 people. Matthew gives us a peek into ...
301: Growing a Successful Engineering Firm with Wade Cleary
October 21, 2019 05:00 - 43 minutes - 29.9 MBToday's guest is Wade Cleary. In today's episode, you'll discover how Cleary and his business partner Danny Zimmermann have grown a remarkably successful engineering firm in Texas. I first heard about Wade from the owner of an architecture firm who is working with me in one of the Business of Architecture premium programs. I heard how Cleary is methodical about spending time doing business development work solidifying and improving relationships of trust with his network. The firm, Cleary ...
300: One to One Billion - Growing the World's Largest Architecture Firm with M. Arthur Gensler, Jr.
October 14, 2019 19:41 - 22 minutes - 20.7 MBIt's hard to believe that this is episode number 300! What started in January of 2012 when I interviewed architect Oscia Wilson has continued on to today, almost 8 years later. During that time, I've had hundreds of architects and changemakers here on the show. For this important milestone of episode 300, I bring you an interview with a titan of architecture, one of the most influential and unassuming individuals that has ever impacted the industry of architecture, both in terms of design,...
299: Tales of Growing an Architecture Firm with Wade Weissmann
October 07, 2019 05:00 - 53 minutes - 37 MBHow does one grow a successful practice that does meaningful work? In this interview, you'll hear from architect Wade Weissmann, founder of Wade Weissmann Architecture with offices in Milwaukee, Nashville, Chicago, Pittsburgh and Santa Barbara with a staff of 35. You'll discover how Weissmann grew his design practice from a one-person part-time gig to a successful practice with multi-million dollar projects across America. ► Subscribe to my YouTube Channel for updates: https://www....
298: Alternative Practice Models and the Recession-proof Firm with Jo Cowen
September 30, 2019 05:00 - 44 minutes - 30.8 MBWow, what an episode this week as Business of Architecture UK host Rion Willard speaks with the phenomenal entrepreneurial force that is Jo Cowen, co-founder, and director of Jo Cowen architects. Jo’s story, her business expertise, and acumen is massively impressive. From a 2-person practice in her loft to a 40 person strong practice on the King’s Road working on multi-million pound developments, Jo shares her accomplishments, business strategies and mindsets behind her success in this int...
297: Business Development Tips with Peter Kienle
September 22, 2019 20:45 - 42 minutes - 29.5 MBToday I speak with Peter Kienle, a business development and marketing expert. Peter past president of the Society for Marketing Professional Services (SMPS). Peter has worked for over 30 years as a business development leader in top ENR 500 design firms, including NBBJ and Moody Nolan. Today we talk about everything from how to grow your network to how to do business development even if you're a design firm owner that is busy from day to day running from deadline to deadline. You'll also...
296: Financing for Your Architecture Firm with Gerri Detweiler
September 16, 2019 05:00 - 28 minutes - 22.9 MBToday we're joined by Gerri Detweiler, a small business financing expert. Gerri is an educational advocate at Nav.com, a lending resource center to help small businesses succeed and navigate the complex waters of business financing. On this episode you'll discover: When should you think about financing. The appropriate sitations to get financing for your architecture firm. The types of financing available for architecture firms. How to get the best and right type of financing for yo...
295: Risk Management for Architects with Mike Koger and Salvatore Verrastro
September 09, 2019 17:33 - 28 minutes - 22.6 MBToday I speak with Mike Koger and Salvatore Verrastro about risk management for architects. Listen and let me know what you think. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://w...
Creating an Overachieving Culture in an Architecture Firm
September 05, 2019 15:57 - 7 minutes - 5.55 MBArchitectCEO Update: How do you create an overachieving culture in your architecture firm? Recently I and 1000 other people spent Saturday in 100+ F degree (38C) heat harvesting a grape vineyard to make raisins. My church owns an 80-acre grape vineyard in Madera, California. Every year local members of the church volunteer their time to harvest the grapes. The grapes are dried into raisins which are used as part of the church's humanitarian aid program. All the proceeds from the vineyard...
Is Self-Promotion Unethical?
September 04, 2019 14:58 - 4 minutes - 3.47 MBIs self-promotion unethical? In today's ArchitectCEO update, we address this critical question and dive into some 'architect mindset.' Let me know what you think. If you're looking to build your DREAM Practice, and want to figure out how to promote in a way that aligns with your values and vision - that's exactly why I created the DREAM Practice Accelerator - to help firm owners like you create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd li...
The Extra Large Soda
September 03, 2019 16:51 - 3 minutes - 2.45 MBRecently at a restaurant I bought a soda fountain for each of my kids - a special treat that doesn't happen very often. My daughter asked me a very interesting question - why would anyone buy an extra large soda when they can get free refills. Good question.
294: Should Architects Podcast? Part 2 with Enoch Sears and Rion Willard
September 02, 2019 21:02 - 31 minutes - 21.4 MBOnce again, we’re joined by Rion Willard, the host of Business of Architecture UK, as we get right into the nitty-gritty of the interviewing process. Some of us like to fancy ourselves great conversationalists but even professionals, in their excitement, sometimes forget the most important element of an interview: the guest. For part 2, Rion and I discuss our interviewing techniques, making connections through stories and how developing your interviewing skills can help you have ...
Building a Team Beyond Yourself (Burger Shack Lesson)
August 30, 2019 18:32 - 5 minutes - 3.64 MBArchitectCEO Update: Lessons from the Burger Shack Recently we went out for dinner for my son's 12th birthday. He wanted to get burgers at Five Guys, a popular burger spot. As we were ordering, I noticed a number of certificates on the call above the cash register. In today's update, you'll discover one critical key for building a 'Class A' team. If you're looking to build a team so your business can grow beyond you, that's exactly why I created the DREAM Practice Accelerator - to help...
Hamburger and Spread
August 29, 2019 14:08 - 5 minutes - 3.54 MBRecently I took my kids to the burger shack for my son's 12th birthday dinner. My wife was out of town and this was his special request. While there, I was reminded of an important lesson about getting what you want out of life. Helping you get what you want is why I created the DREAM Practice Accelerator - to help you build a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect...
293: Should Architects Podcast? Part 1 with Enoch Sears and Rion Willard
August 26, 2019 21:37 - 31 minutes - 22 MBToday, I’m joined by Rion Willard, the host of Business of Architecture UK, as we look back on our experience in running our individual podcasts. Opening up and sharing your process to an audience can be quite daunting - the anxiety, the shaky first few steps, the very loud, very annoying, hesitant inner voice. What do you even talk about? Why? For part 1, we start off with how podcasting not only helps you in showcasing and refining your brand but how a change in perspective can shape h...
Time to Listen, Time to Speak
August 22, 2019 18:23 - 6 minutes - 4.45 MBArchitectCEO Update: A Time to Speak, A Time to Listen Have you ever done or something really stupid that makes you cringe when you think on it? Back when I was a newly minted architect I did such a thing. Listen to today's episode to discover my dirty little secret. Many firm owners want to get to the next level in their practice, or set up their firm to transition. That's exactly why I created the DREAM Practice Accelerator - to help firm owners create a practice built on consisten...
3 Keys for Client Acquisition (Parable of the Dog vs. Chipmunk)
August 21, 2019 14:02 - 5 minutes - 4.14 MBLast week while camping I saw a sheepdog stalking a chipmunk sitting on a log. The dog stared intently at the chipmunk while remaining perfectly still. Every so often, the dog would take one small step forward. The chipmunk remained frozen ... perhaps wondering what was happening. I didn't stay to watch the conclusion of the battle of the dog vs. chipmunk to see if the dog got her prize, but it made me think about the game of client acquisition in your architecture firm. Just like a do...
Manufacture Lack of Competition and Dominate Your Market (Marshmallow Marketing Lesson)
August 20, 2019 19:50 - 6 minutes - 4.7 MBArchitectCEO Update: Manufacture Lack of Competition and Dominate Your Market - the parable of Marshmallow Marketing. This past weekend we camped at Huntington Lake in the Sierra Nevada mountains - sailing and getting dirty. Upon arrival (a 2 1/2 hour drive), we discovered that we'd forgotten a critical camping item ... the marshmallows. The kids were in an uproar. Oh no! What to do? Fortunately, there's a general store at the lake where I found the beloved marshmallows. Because ...
Are Referrals a Death Knell?
August 15, 2019 13:10 - 5 minutes - 3.87 MBArchitectCEO Update: why referrals can be your firm's death knell. I know today's post will be controversial - you'll discover why depending on word-of-mouth alone can be a death knell for your architecture firm. To discover how to escape the referral / death knell cycle, register for my next FREE Architect Masterclass on the 4 keys to building your DREAM Practice: http://architectresources.org/9mj74g7 Enoch
One Key to Winning Better Projects
August 14, 2019 22:37 - 7 minutes - 5.52 MBArchitectCEO Update: One Key to Winning Better Projects and Clients. Recently I went to the auto parts store buy some oil for my car. I walked through the store and was greeted by an entire wall of oil - expensive oil, cheap oil, brand name oil and no-name oil, high performance oil and well ... regular oil. This got me thinking about the foundational key I teach every architect who I work with. This ONE KEY forms the foundation of every successful pratice I've studied and worked with. ...
One Critical Architect Sales Mistake
August 13, 2019 17:09 - 8 minutes - 5.79 MBArchitectCEO Update: One Critical Sales Mistake Architects Make Truth be told, we architects don't think of ourselves as 'selling.' That's a dirty word. Architects are artists, we create not sell ... right? Semantics aside, we're ALWAYS selling, as author Daniel Pink eloquently points out in his book, "To Sell is Human." In today's ArchitectCEO Update, you'll discover the parable of the Glass Shop, and one critical error that architects make in their sales process. To discover how to...
One Critical Firm Owner Mistake
August 12, 2019 18:12 - 6 minutes - 4.37 MBArchitectCEO Daily Update: today's topic is ... One Critical Mistake Architecture Firm Owners Make (everyone makes this mistake - me too). The other day I got a package from Amazon, and I noticed something remarkable about the box. Listen to today's ArchitectCEO Update to discover the parable of the Amazon box. Discover how to prevent this mistakes from happening in YOUR firm by attending my next free LIVE Architect Masterclass - register here: http://architectresources.org/jns72i Enoch
Little Whiteboard
August 09, 2019 13:26 - 6 minutes - 4.74 MBArchitectCEO Daily Update: today's parable is - Little Whiteboard. When I work out in the morning, I use a small whiteboard to track how exercises I've done. Recently, I did a workout that included a set of complex movements repeated 10 times. I'm not sure, but I think that somewhere along the line I lost track of the number of rounds I'd done. :( Everyone else finished at least 1 round ahead of me. This got me to thinking about the power and importance of tracking and knowing the nu...
Lollipops at the Car Wash
August 09, 2019 04:23 - 6 minutes - 5.24 MBArchitectCEO Update: the parable of Lollipops at the Carwash. The other day I was driving around with my two oldest daughters (14 yrs and 12yrs old) and decided to drop by the car wash. My oldest daughter asked excitedly, "Ooh, can I get a lollipop?" "Don't you think you're a little old to be getting lollipops from the car wash?" I joked with a smile. She asked her sister if SHE wanted a lollipop. "Nope," responded my 12 year old daughter. After thinking for a few seconds, my oldes...
Milk on the Back Wall
August 07, 2019 21:34 - 5 minutes - 3.69 MBArchitectCEO Daily Update: today's parable is - Milk on the Back Wall. As my wife and I were driving home today from the gym at 6 am I realized that we're out of bananas at home for my daily smoothie. Oh no! Red light emergency! ;) So we dropped by our local grocery store to pick up bananas - and some milk. There I was - armed with my mission: get milk and bananas. Simple enough right? The bananas were easy to find. I asked an associate where I could find the milk. He pointed to th...
Initial Conditions
August 06, 2019 14:18 - 4 minutes - 3.3 MBArchitectCEO Daily Update: parable of the Giant Sequoia. Recently I visit Sequoia National Park, which is a 45 minute drive from my home. This national sanctuary in the Sierra Nevada mountains is home to the largest living things on the planet - the magnificent Sequoiadendron Giganteum trees, otherwise known as Giant Redwoods. The oldest of these trees are over 2000 years old. Wow. As I was walking through a grove of these trees with my family, I noticed one Sequoia tree that was leaning t...
Stretch Yourself Old Man
August 05, 2019 14:11 - 4 minutes - 3.34 MBToday's ArchitectCEO Update: Stretch Yourself Old Man! Understanding the difference between symptom and cause is key to adopting the CEO mindset. Recently while working out I pulled my lower back. This injury stopped me from working out for over a week because I had to take time off to recover. I realized that this recurring injury is a symptom of another problem with my body. Watch or listen to today's ArchitectCEO update to discover the important lesson I was reminded of by one of my fav...
My Firm Is Chaos!
August 02, 2019 13:25 - 6 minutes - 4.61 MBThe topic of today's ArchitectCEO Daily Update is: my firm is in chaos. This morning when I came home from the gym I was greeted by an amazing sight. More on that later, first let me tell you about a call I had with an architecture firm owner who lamented, "my firm is in chaos!" Remember that clip from Jurassic Park where Ian Malcolm explains Chaos Theory? He tells Dr. Ellie Sattler (played by Laura Dern), "it deals with predicatability in a complex system. The shorthand is the Butte...
Is Your Bar Crooked?
July 31, 2019 05:00 - 5 minutes - 3.55 MBThe topic of today's ArchitectCEO Daily Update is: is your bar crooked? Yesterday I was exercising at my local Crossfit gym doing a barbell exercise. The barbell is the long horizontal steel bar with weights on each end. I was working with an adjustable rack that allows me to adjust the height of the bar. Each column support on the rack has holes in it for attaching the "L" bracket that supports the barbell. Because there's no visual reference for attaching the "L" brackets to the colu...
Everything Is Connected
July 30, 2019 05:00 - 6 minutes - 4.8 MBArchitectCEO Daily Update: Today's parable is 'everything is connected.' I haven't been sleeping well recently. Perhaps this also happens to you. I go to bed at a decent hour, and then I toss and turn all night long and wake up feeling groggy and sleepy. Because I'm tired, my energy is low throughout the day and I don't show up as my best self for my wife, kids, my team members and clients. As the saying goes, unhappy wife, unhappy life. In today's ArchitectCEO update, you'll discover the pa...
Unwanted Feedback
July 29, 2019 19:19 - 6 minutes - 4.6 MBArchitectCEO Daily Update: Recently, while walking with my wife, we were talking about an upcoming trip with the Boy Scouts (my son is part of the group). I and two other leaders took a group of boys ages 11 - 16 to Santa Cruz Island off the coast of California. We were talking about the meals we'd be eating and I made a joke about dining on a juicy hamburger while the boys would be eating Cup-o-Noodle soup. My wife took this opportunity to give me some unwanted feedback. Even though it was ...
292: Growing an International Design Firm with Francisco Gonzalez-Pulido
July 29, 2019 13:00 - 35 minutes - 28.9 MBToday, we welcome Architect Francisco Gonzalez-Pulido to the Business of Architecture show. Francisco was the former President of JAHN and founder international architecture firm, FGP Atelier. In this episode, you'll hear about Francisco's journey from joining competitions, working for with a firm and running his own practice. He'll share the tools he acquired and the strategies he used to keep his name top-of-mind, build credibility and develop relationships that helped him grow his awa...
Pulled Back Muscle
July 19, 2019 14:02 - 6 minutes - 4.86 MBAre you an architecture firm owner? In today's ArchitectCEO update, you'll discover the parable of the pulled back muscle. Recently I sprained my back while lifting weights. In the past, I've thought the culprit was a weak lower back muscle, but now I know this isn't the case. In today's video you'll discover the true cause of the pulled back muscle, and how the princple I share in today's ArchitectCEO update relates to your success as a small architecture firm owner. If you're a small f...
Herding Kids
July 16, 2019 16:54 - 9 minutes - 6.41 MBThe topic of today's ArchitectCEO Update is: herding kids. Every year my kids swim on the swim team. This year, two of my kids qualified for the time trials. The kids who get the best times at the time trials get to participate in the regional finals here in Central California. Running one of these meets is a huge logistical challenge. Not to mention … on this particular Saturday the temperature was 104 F degrees (40 degrees Celsius). Imagine trying to herd a bunch of 6 year-olds...
291: Content Marketing and Selling Courses with Scott Valentine
July 15, 2019 08:00 - 40 minutes - 27.7 MBToday we welcome Scott Valentine to the Business of Architecture show. Scott is the founder of Valé Architects, based in Brisbane, Australia. I brought Scott on the show because of the way that he's doing content marketing in his practice. His practice is a blend of traditional architectural services and online content and courses focused on the Hospitality niche. In this episode, you'll discover how Scott has modeled the strategies of the marketing and branding world in his architecture...
Red on Right on Return - Routinize the Routine
July 08, 2019 19:59 - 3 minutes - 2.62 MBHow to get your architecture firm to run independent of you: the ArchitectCEO Daily Update. As a small architecture firm owner, you're a bottleneck in your firm. How do you unchain yourself from the day-to-day operations of the firm so you can focus on the things that are the best use of your time and focus, instead of the administrative minutiae that sap your energy and leave you drained at the end of the day? Watch today's ArchitectCEO Daily update to discover one key for getting you...
290: Ownership Transition - 3 Insurance Considerations with Kevin Collins
July 08, 2019 05:00 - 15 minutes - 11.1 MBToday I welcome Kevin Collins back to the show. Kevin Collins is the Underwriting Manager for the Professional Liability program at Victor O. Schinnerer & Company, one of the largest providers of professional liability insurance for architects and engineers. We discuss 3 things to consider from an insurance perspective when a firm is going through an ownership transition. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For m...
Sprayed by the Pool Vacuum
July 06, 2019 15:26 - 5 minutes - 4.2 MBSprayed by the pool vacuum - the ArchitectCEO Daily update. Hey architect nation! Today's parable is: sprayed by the pool vacuum. So the other day I was walking out by the pool in my backyard. The pool has an automatic vacuum that cleans up debris that falls into the pool. On the end of this vacuum is a hose that sweeps back and forth across the bottom of the pool to stir up debris so the vacuum and pool filer can clean the water and keep the pool sparkling blue. Well, it was a bea...
Getting Consistent Clients for Your Architecture Firm
July 06, 2019 05:43 - 4 minutes - 3.38 MBOne of the top challenges of small firm architects is the feast and famine cycle of the building industry. The #1 question I get from architecture firm owners is, "how do I get consistent clients?" This is the topic of today's ArchitectCEO Update. Watch it and let me know what you think. If you're looking for a roadmap to consistent clients in your firm, I invite you to register for my next free online presentation on building your Dream Practice:http://architectresources.org/9negs6
The Architecture Firm Freedom Formula
July 05, 2019 04:57 - 6 minutes - 5.29 MBToday we celebrate Independence Day here in the United States of America. Let's talk about architectural freedom ...
The Small Firm Marketing Roadmap
July 04, 2019 05:11 - 7 minutes - 5.89 MBToday I answer a viewer question. “Enoch, what is the roadmap for marketing a small architecture firm?” – Tom Great question Tom. I get asked this frequently, because if work isn't coming into a firm, the firm doesn't eat. And a lot of firms out there are struggling to get the food they want to eat. There are three systems that make up the roadmap to marketing a small architecture firm. A system to create attention, interest and desire around the services that your firm provides f...