One Critical Architect Sales Mistake
Business of Architecture Podcast
English - August 13, 2019 17:09 - 8 minutes - 5.79 MB - ★★★★★ - 271 ratingsBusiness Arts Design architect architecture business career marketing for architects website interviews developer Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: One Critical Firm Owner Mistake
Next Episode: One Key to Winning Better Projects
ArchitectCEO Update: One Critical Sales Mistake Architects Make
Truth be told, we architects don't think of ourselves as 'selling.' That's a dirty word. Architects are artists, we create not sell ... right?
Semantics aside, we're ALWAYS selling, as author Daniel Pink eloquently points out in his book, "To Sell is Human."
In today's ArchitectCEO Update, you'll discover the parable of the Glass Shop, and one critical error that architects make in their sales process.
To discover how to avoid this mistake, register for my next FREE Architect Masterclass on the three keys to creating your DREAM Practice: http://architectresources.org/b7s63
Enoch