ArchitectCEO Daily Update: Recently, while walking with my wife, we were talking about an upcoming trip with the Boy Scouts (my son is part of the group). I and two other leaders took a group of boys ages 11 - 16 to Santa Cruz Island off the coast of California. We were talking about the meals we'd be eating and I made a joke about dining on a juicy hamburger while the boys would be eating Cup-o-Noodle soup. My wife took this opportunity to give me some unwanted feedback. Even though it was painful to hear, it was important. This made me think about the feedback we are getting all the time - in our business and our results. Are we listening to what our business is telling us? Watch today's ArchitectCEO update to discover the parable of the unwanted feedback.

To build your DREAM architecture practice and decipher what your firm is telling you, register for my next DREAM Practice Executive Briefing here: http://architectresources.org/unwanted-feedback